Search results for "event marketing"

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Profile: Gyehyun Kwon, head of global marketing operations at Samsung
Jan 14, 2011
Kate Nicholson

Profile: Gyehyun Kwon, head of global marketing operations at Samsung

Gyehyun Kwon, tells Kate Nicholson how a desire to fulfill his public duty led him to Samsung’s door running the company’s global sponsorship of sporting events.

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Visa appoints new Asia-Pacific head of marketing
May 13, 2011
Kate Nicholson

Visa appoints new Asia-Pacific head of marketing

ASIA-PACIFIC - Visa has appointed Coca-Cola's David Fielding as its new head of Asia-Pacific country marketing, replacing Dee Dutta who left the company suddenly in September last year.

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Edelman China expands consumer marketing team
Apr 11, 2011
Kate Nicholson

Edelman China expands consumer marketing team

BEIJING - Edelman has expanded its China consumer marketing practice with two key hires and the promotion of another executive to a newly created national consumer brand role.

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MSL Group Asia makes regional appointments
Apr 19, 2011
Kate Nicholson

MSL Group Asia makes regional appointments

ASIA-PACIFIC - MSL Group Asia, Publicis Groupe’s flagship speciality communications, PR and events network, today announced two regional senior appointments to support the network's growth plans in the region.

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Facebook admits anti-Google PR campaign
May 13, 2011
Kate Nicholson

Facebook admits anti-Google PR campaign

GLOBAL - Facebook has admitted hiring top public relations firm Burson Marsteller to spread negative articles about Google in the US press.

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ZenithOptimedia opens in Korea
Jan 26, 2011
Kate Nicholson

ZenithOptimedia opens in Korea

SEOUL - ZenithOptimedia has opened a stand-alone office in Seoul headed by Cheil's Jessica Lee.

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INSIGHT: Smaller brands find value in being different
May 19, 2011
Kate Nicholson

INSIGHT: Smaller brands find value in being different

Applying individual marketing philosophies and eschewing conventional norms is paying off for some brands in Asia.

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Carat scoops Wanglaoji Herbal Tea planning business
May 20, 2011
Kate Nicholson

Carat scoops Wanglaoji Herbal Tea planning business

SHANGHAI - Carat Media has won the planning business for Chinese herbal tea brand Wanglaoji's red can in China.

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Mediabrands promotes Daniel Simon to COO
May 3, 2011
Kate Nicholson

Mediabrands promotes Daniel Simon to COO

ASIA-PACIFIC - Mediabrands has appointed Daniel Simon to COO of Asia at UM and Initiative.

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Warc opens hub office in Asia
Jan 18, 2011
Kate Nicholson

Warc opens hub office in Asia

ASIA-PACIFIC - Warc, the global marketing intelligence service, has opened a new office in Singapore as part of its international expansion.

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Jaydeep Chaudhuri appointed managing partner at OMD International
May 12, 2011
Kate Nicholson

Jaydeep Chaudhuri appointed managing partner at OMD International

ASIA-PACIFIC - OMD has appointed Jaydeep Chaudhuri as the managing partner for OMD International, OMD’s specialist unit that manages multi-national client assignments.

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L'Oreal regional media review rolls into Southeast Asia
Mar 11, 2011
Kate Nicholson

L'Oreal regional media review rolls into Southeast Asia

SOUTHEAST ASIA - French cosmetics giant L'Oreal has launched a review of its media business in Indonesia and Malaysia as part of an ongoing regional review.

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Ogilvy PR's Pulse wins Grace Group, Legacy Australia
Feb 22, 2011
Kate Nicholson

Ogilvy PR's Pulse wins Grace Group, Legacy Australia

SYDNEY - Ogilvy PR’s consumer practice, Pulse Communications, has won the PR business for removal company Grace Group and leading national charity Legacy Australia, after recent competitive pitches.

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Profile: Nikon's Kimito Uemura on the brand's future
Jun 13, 2011
Kate Nicholson

Profile: Nikon's Kimito Uemura on the brand's future

Kimito Uemura, Nikon HK general manager international marketing, concedes getting the Nikon message across can prove difficult.

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Asian agencies among World's Leading Agencies 2011 : Campaign UK
Apr 14, 2011
Kate Nicholson

Asian agencies among World's Leading Agencies 2011 : Campaign UK

ASIA-PACIFIC - Asian agencies have featured highly in Campaign UK's list of the World's Leading Independent Agencies 2011.

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Mediabrands appoints APAC research and tools manager
Mar 30, 2011
Kate Nicholson

Mediabrands appoints APAC research and tools manager

ASIA-PACIFIC - Mediabrands has appointed Ashley Nin as research and tools manager for Asia-Pacific.

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DMG China named among World's Leading Agencies 2011 : Campaign UK
Apr 14, 2011
Kate Nicholson

DMG China named among World's Leading Agencies 2011 : Campaign UK

ASIA-PACIFIC - The Secret Little Agency (TSLA) has featured highly in Campaign UK's list of the World's Leading Independent Agencies 2011.

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TSLA named among World's Leading Agencies 2011 : Campaign UK
Apr 14, 2011
Kate Nicholson

TSLA named among World's Leading Agencies 2011 : Campaign UK

ASIA-PACIFIC - The Secret Little Agency (TSLA) has featured highly in Campaign UK's list of the World's Leading Independent Agencies 2011.

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Unilever's Omo picks Hill & Knowlton in Australia
Jan 25, 2011
Kate Nicholson

Unilever's Omo picks Hill & Knowlton in Australia

SYDNEY – Unilever Australasia has appointed Hill & Knowlton Australia to manage public relations and communication strategies for its Omo laundry brand.

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Agencies adapt to the new order of procurement
Feb 23, 2011
Kate Nicholson

Agencies adapt to the new order of procurement

In the March issue of Campaign Asia-Pacific out today, Kate Nicholson reports procurement is no longer the necessary evil it once was; instead agencies have developed ways to make it work for both parties.

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