Search results for "event marketing"

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Live Issue... Will the WTO's ruling force open China's media market?
Aug 31, 2009
Kate Nicholson

Live Issue... Will the WTO's ruling force open China's media market?

The World Trade Organisation's recent ruling that China had broken its rules by restricting the import of foreign media content certainly made the headlines.

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Profile... Wei repositions AIA for an Asia-focused future
Dec 8, 2009
Kate Nicholson

Profile... Wei repositions AIA for an Asia-focused future

The insurance giant's CMO is gearing up for the second phase of an ambitious rebranding campaign, writes Kate Nicholson

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Starcom Mediavest Group wins big at inaugural 2009 Media Thinking Awards
Dec 9, 2009
Kate Nicholson

Starcom Mediavest Group wins big at inaugural 2009 Media Thinking Awards

SINGAPORE - Starcom Mediavest Group Philippines has scooped the top award for its 'Skelan nationwide church invasion' in the best local campaign category for United Labaratories at the first Media Thinking Awards held at the St Regis hotel in Singapore today.

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Countdown to Mad Men-themed 2009 Agency of the Year awards
Dec 1, 2009
Kate Nicholson

Countdown to Mad Men-themed 2009 Agency of the Year awards

SINGAPORE - Media's 2009 Agency of the Year awards, taking place in Singapore in a week's time, will this year be themed around popular US drama series Mad Men.

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Judges pick shortlisted entries for Asia-Pacific PR Awards
Oct 14, 2009
Kate Nicholson

Judges pick shortlisted entries for Asia-Pacific PR Awards

HONG KONG - After an intensive day of judging the shortlisted entries for the Asia-Pacific PR Awards have been chosen.

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Rapp Asia to acquire data management company in India
Aug 24, 2009
Kate Nicholson

Rapp Asia to acquire data management company in India

MUMBAI - Rapp Asia is reported to be acquiring a data management company in India in a move to boost the agency's data-driven marketing services in the region.

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L'Oreal calls media pitch in Hong Kong
Sep 21, 2009
Kate Nicholson

L'Oreal calls media pitch in Hong Kong

HONG KONG - French cosmetics brand L'Oreal has called a media pitch in Hong Kong.

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Dentsu tipped to scoop media account for China iPhone launch
Sep 23, 2009
Kate Nicholson

Dentsu tipped to scoop media account for China iPhone launch

BEIJING - China Unicom has called a media pitch for the launch of Apple's 3G iPhone into the China market, with incumbent Dentsu strongly tipped to win the account.

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Live Issue... Mega-mergers bring brand shake-up
Oct 13, 2009
Kate Nicholson

Live Issue... Mega-mergers bring brand shake-up

Big deals are back in fashion. What the trend means for marketers and agencies?

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Live Issue... Thai women spoilt for choice following launch of Grazia
Oct 28, 2009
Kate Nicholson

Live Issue... Thai women spoilt for choice following launch of Grazia

Competition in Thailand's already crowded women's magazine market just became even more intense with the launch of weekly fashion and lifestyle magazine Grazia.

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Procter & Gamble plots budget femcare launch in China
Sep 24, 2009
Kate Nicholson

Procter & Gamble plots budget femcare launch in China

GUANGZHOU - Procter & Gamble (P&G) is to launch feminine hygiene product Naturella in China before the end of the year, and is in the process of finalising its marketing strategy for the brand.

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DDB appointed to GQ magazine launch in China
Sep 23, 2009
Kate Nicholson

DDB appointed to GQ magazine launch in China

SHANGHAI - Condé Nast has appointed DDB China Group to its creative and communications account as it gears up to launch its 17th edition of popular men's lifestyle title GQ in the mainland at the begining of next month.

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PHD wins AS Watson's Hong Kong media
Dec 2, 2009
Kate Nicholson

PHD wins AS Watson's Hong Kong media

HONG KONG - Omnicom Media Group's PHD has scooped the media account for AS Watson Group in Hong Kong, according to sources close to the pitch.

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Iris appoints Josh Thomson to head Asia-Pacific
Oct 22, 2009
Kate Nicholson

Iris appoints Josh Thomson to head Asia-Pacific

ASIA-PACIFIC - Iris Worldwide has named Josh Thomson as its regional CEO for Asia-Pacific.

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Live Issue... The green shoots of media recovery?
Aug 14, 2009
Kate Nicholson

Live Issue... The green shoots of media recovery?

New figures suggest the worst of the downturn is over. Are they right?

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Live Issue... P&G seeks greater control over media
Jul 16, 2009
Kate Nicholson

Live Issue... P&G seeks greater control over media

What does the firm's media overhaul mean for the sector?

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SPIKES: Richard Pinder on the balance of power
Sep 16, 2009
Kate Nicholson

SPIKES: Richard Pinder on the balance of power

SINGAPORE - Richard Pinder (pictured), chief operating officer of Publicis Worldwide, moderated the first seminar of Spikes Asia, entitled 'The balance of power'.

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Profile... Murphy out to raise Newsweek's global game
Sep 2, 2009
Kate Nicholson

Profile... Murphy out to raise Newsweek's global game

The magazine's Dublin-born international publisher and MD has major ambitions for Asia.

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Hill & Knowlton expands in China with Chengdu office
Aug 17, 2009
Kate Nicholson

Hill & Knowlton expands in China with Chengdu office

CHENGDU - Hill & Knowlton has opened an office in Chengdu.

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Live Issue... How to survive online reverse auctions
Sep 2, 2009
Kate Nicholson

Live Issue... How to survive online reverse auctions

What are the options when agencies have to bid for business?

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