Search results for "event marketing"

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INSIGHT: Global giants decide to call time on brands
Jun 20, 2011
Kate Nicholson

INSIGHT: Global giants decide to call time on brands

Corporations in every sector are reviewing their product portfolios and divesting those brands which no longer fit.

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Profile: Nikon's Kimito Uemura on the brand's future
Jun 13, 2011
Kate Nicholson

Profile: Nikon's Kimito Uemura on the brand's future

Kimito Uemura, Nikon HK general manager international marketing, concedes getting the Nikon message across can prove difficult.

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Carat scoops Wanglaoji Herbal Tea planning business
May 20, 2011
Kate Nicholson

Carat scoops Wanglaoji Herbal Tea planning business

SHANGHAI - Carat Media has won the planning business for Chinese herbal tea brand Wanglaoji's red can in China.

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INSIGHT: Smaller brands find value in being different
May 19, 2011
Kate Nicholson

INSIGHT: Smaller brands find value in being different

Applying individual marketing philosophies and eschewing conventional norms is paying off for some brands in Asia.

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Visa appoints new Asia-Pacific head of marketing
May 13, 2011
Kate Nicholson

Visa appoints new Asia-Pacific head of marketing

ASIA-PACIFIC - Visa has appointed Coca-Cola's David Fielding as its new head of Asia-Pacific country marketing, replacing Dee Dutta who left the company suddenly in September last year.

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Facebook admits anti-Google PR campaign
May 13, 2011
Kate Nicholson

Facebook admits anti-Google PR campaign

GLOBAL - Facebook has admitted hiring top public relations firm Burson Marsteller to spread negative articles about Google in the US press.

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Jaydeep Chaudhuri appointed managing partner at OMD International
May 12, 2011
Kate Nicholson

Jaydeep Chaudhuri appointed managing partner at OMD International

ASIA-PACIFIC - OMD has appointed Jaydeep Chaudhuri as the managing partner for OMD International, OMD’s specialist unit that manages multi-national client assignments.

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Whybin TBWA Tequila expands creative with two new hires
May 6, 2011
Kate Nicholson

Whybin TBWA Tequila expands creative with two new hires

SYDNEY - Whybin TBWA Tequila has announced today a further two new senior creative hires for the Sydney office; Asheen Naidu and Daryl Corps, who join the team as creative heads.

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Isobar makes key regional hires
May 4, 2011
Kate Nicholson

Isobar makes key regional hires

ASIA-PACIFIC - Isobar Asia-Pacific has made a number of significant promotions to accelerate its global strategy in Asia.

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Mediabrands promotes Daniel Simon to COO
May 3, 2011
Kate Nicholson

Mediabrands promotes Daniel Simon to COO

ASIA-PACIFIC - Mediabrands has appointed Daniel Simon to COO of Asia at UM and Initiative.

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INSIGHT: The smartphone retailing revolution
Apr 21, 2011
Kate Nicholson

INSIGHT: The smartphone retailing revolution

Telecommunications technology is all set to turn retail on its head, as consumers in Asia catch up with the rest of the world and use their phones to shop.

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MSL Group Asia makes regional appointments
Apr 19, 2011
Kate Nicholson

MSL Group Asia makes regional appointments

ASIA-PACIFIC - MSL Group Asia, Publicis Groupe’s flagship speciality communications, PR and events network, today announced two regional senior appointments to support the network's growth plans in the region.

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DMG China named among World's Leading Agencies 2011 : Campaign UK
Apr 14, 2011
Kate Nicholson

DMG China named among World's Leading Agencies 2011 : Campaign UK

ASIA-PACIFIC - The Secret Little Agency (TSLA) has featured highly in Campaign UK's list of the World's Leading Independent Agencies 2011.

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TSLA named among World's Leading Agencies 2011 : Campaign UK
Apr 14, 2011
Kate Nicholson

TSLA named among World's Leading Agencies 2011 : Campaign UK

ASIA-PACIFIC - The Secret Little Agency (TSLA) has featured highly in Campaign UK's list of the World's Leading Independent Agencies 2011.

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Asian agencies among World's Leading Agencies 2011 : Campaign UK
Apr 14, 2011
Kate Nicholson

Asian agencies among World's Leading Agencies 2011 : Campaign UK

ASIA-PACIFIC - Asian agencies have featured highly in Campaign UK's list of the World's Leading Independent Agencies 2011.

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Edelman China expands consumer marketing team
Apr 11, 2011
Kate Nicholson

Edelman China expands consumer marketing team

BEIJING - Edelman has expanded its China consumer marketing practice with two key hires and the promotion of another executive to a newly created national consumer brand role.

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Creativeland extends partnership with Audi
Apr 7, 2011
Kate Nicholson

Creativeland extends partnership with Audi

MUMBAI - Creativeland Asia has won the creative mandate for the entire model portfolio of Audi India.

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Starcom's Puneet Arora resurfaces at Maxus Asia-Pacific
Apr 1, 2011
Kate Nicholson

Starcom's Puneet Arora resurfaces at Maxus Asia-Pacific

SINGAPORE - Puneet Arora, former head of P&G planning team at Starcom MediaVest Guangzhou, has joined Maxus Asia-Pacific as regional management partner, based in Singapore.

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Starcom's Puneet Arora resurfaces at Maxus Asia-Pacific
Apr 1, 2011
Kate Nicholson

Starcom's Puneet Arora resurfaces at Maxus Asia-Pacific

SINGAPORE - Puneet Arora, former head of P&G planning team at Starcom MediaVest Guangzhou, has joined Maxus Asia-Pacific as regional management partner, based in Singapore.

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Mediabrands appoints APAC research and tools manager
Mar 30, 2011
Kate Nicholson

Mediabrands appoints APAC research and tools manager

ASIA-PACIFIC - Mediabrands has appointed Ashley Nin as research and tools manager for Asia-Pacific.

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