Search results for "event marketing"

Articles: 6 Results Filter results»
Order By: Relevant | Latest
Premium
Planning for privacy
Sep 11, 2019
Justin Peyton

Planning for privacy

"If we stop focusing on next quarter and instead consider what is likely to occur in a few years’ time, it becomes easier to take decisive steps."

Premium
As brands expand their purpose, creative agencies must too
Oct 9, 2019
Justin Peyton

As brands expand their purpose, creative agencies must too

Brands are redefining their core principles to focus more on purpose and value, an opportunity for agencies to take a higher seat at the table — if they are up to it.

Premium
Data relevance may not cut it with consumers, but reciprocity just might
Aug 14, 2018
Justin Peyton

Data relevance may not cut it with consumers, but reciprocity just might

Consumers want more from brands in return for their data than well-targeted messages. So what can brands give them?

Premium
Time to decide which AI to talk to
Feb 13, 2018
Justin Peyton

Time to decide which AI to talk to

With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.

Premium
Avoiding the 'Uber moment' in finance
Jun 21, 2016
Justin Peyton

Avoiding the 'Uber moment' in finance

The threat to banks is not technology. It's a failure to transform themselves to a truly customer-centric mode of operation, writes Justin Peyton of DigitasLBI.

Premium
Digital disruption in banking is coming
Aug 20, 2014
Justin Peyton

Digital disruption in banking is coming

To compete against startups that seek to transform their industry, existing financial institutions must make digital innovation an integral part of their culture.

Filter results

Date

Article Type

Author