Search results for "event marketing"

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Data relevance may not cut it with consumers, but reciprocity just might
Aug 15, 2018
Justin Peyton

Data relevance may not cut it with consumers, but reciprocity just might

Consumers want more from brands in return for their data than well-targeted messages. So what can brands give them?

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Time to decide which AI to talk to
Feb 14, 2018
Justin Peyton

Time to decide which AI to talk to

With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.

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Avoiding the 'Uber moment' in finance
Jun 22, 2016
Justin Peyton

Avoiding the 'Uber moment' in finance

The threat to banks is not technology. It's a failure to transform themselves to a truly customer-centric mode of operation, writes Justin Peyton of DigitasLBI.

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Digital disruption in banking is coming
Aug 21, 2014
Justin Peyton

Digital disruption in banking is coming

To compete against startups that seek to transform their industry, existing financial institutions must make digital innovation an integral part of their culture.

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