Search results for "event marketing"

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Social media is the new TV: Effective Brands and BBH Summit
Nov 10, 2011
Jolene Otremba

Social media is the new TV: Effective Brands and BBH Summit

ASIA-PACIFIC - Creating brand value in a global market, as well as social media readiness, was among the key concerns expressed by marketers during a series of summits hosted by marketing consulting firm EffectiveBrands, and creative agency BBH this week.

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Agency Report Card 2011: Asia's year of digital change
Feb 9, 2012
Jolene Otremba

Agency Report Card 2011: Asia's year of digital change

Agencies in the region continue to grow by focusing on new technology, strengthening leadership and investing in local talent.

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Proximity and Goodstein and Partners shine at DMAs
Nov 10, 2011
Emily Tan, Jolene Otremba

Proximity and Goodstein and Partners shine at DMAs

BEIJING - Proximity China and Goodstein & Partners have jointly won the Digital Agency of the Year award at this year's Digital Media Awards.They obtained the highest aggregate score from separate categories for their partnership in rolling out “The People’s Car” co-creation project for auto giant Volkswagen.

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Asia's elite still spending big: Synovate
Oct 19, 2011
Jolene Otremba

Asia's elite still spending big: Synovate

ASIA-PACIFIC - Brands targeting high-end consumers can take comfort in this year’s Synovate PAX study, which revealed that the wealthy elite in Asia are growing and, despite the shaky economy, continuing to spend.

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Brands must reckon with changing gender dynamics in China
Oct 10, 2011
Jolene Otremba

Brands must reckon with changing gender dynamics in China

CHINA - The old stereotypes and gender codes for men and women in China no longer apply. New ways that audiences are looking at the sexes are also posing significant challenges for marketers and advertisers.

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PROFILE: Wellcome's Julie Chiu evolves household name for changing consumers
May 8, 2012
Jolene Otremba

PROFILE: Wellcome's Julie Chiu evolves household name for changing consumers

HONG KONG - Marketing a 67-year-old brand in a country with a population of more than 7 million people with the highest income disparity in Asia means that Julie Chiu (pictured), sales and marketing director of Wellcome, has her work cut out for her.

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Universal appeal, purpose, and a total experience: three rules for emerging brands
Nov 24, 2011
Jolene Otremba

Universal appeal, purpose, and a total experience: three rules for emerging brands

ASIA-PACIFIC - Longevity and heritage have been identified as hallmark characteristics of top emerging Asian brands, according to a recent study by Haymarket Intelligence.

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Asia's Top 1000 Brands report: Chinese brands win hearts at home
Jun 29, 2011
Jolene Otremba

Asia's Top 1000 Brands report: Chinese brands win hearts at home

SHANGHAI - Local brands continue to make an impression on mainland Chinese consumers, rIvalling global brands in terms of top-of-mind recall, according to Campaign Asia Pacific Top 1000 Brands report.

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Asia's Top 1000 Brands report: Global versus local in Singapore
Jun 29, 2011
Jolene Otremba

Asia's Top 1000 Brands report: Global versus local in Singapore

SINGAPORE - Locally-based brands are in firm competition with global players for the attentions of Singaporean consumers, according to the findings of the recently completed Asia's Top 1000 Brands report.

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Uniqlo identified as top emerging brand in new study
Nov 22, 2011
Jolene Otremba

Uniqlo identified as top emerging brand in new study

ASIA-PACIFIC - Haymarket Intelligence has identified Japanese fashion brand Uniqlo as the Top Emerging Brand in the region, according to a new study titled, 'Top 25 emerging brands in Asia'.

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Asia-Pacific's Top 1000 brands
Jun 29, 2011
Jolene Otremba

Asia-Pacific's Top 1000 brands

The annual top 1000 brands report identifies the brands that are resonating the strongest with consumers in 10 markets across the region, including China, India, Hong Kong, Taiwan, Singapore, Japan, Korea, Malaysia, Thailand and Australia.

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