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Anheuser-Busch InBev's global CMO exits
Apr 29, 2012
John Reynolds

Anheuser-Busch InBev's global CMO exits

GLOBAL - Chris Burggraeve, Anheuser-Busch InBev's global chief marketing officer, has left the brewer and has been replaced by Asia-Pacific zone president Miguel Patricio.

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McDonald's replaces Easterbrook with Newell for top global role
Jan 30, 2011
John Reynolds

McDonald's replaces Easterbrook with Newell for top global role

GLOBAL - McDonald’s has appointed internal candidate Kevin Newell to replace Steve Easterbrook in its top global marketing role.

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PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
Feb 12, 2012
John Reynolds

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

GLOBAL - PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing.

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Nokia to axe 7,000 jobs
Apr 27, 2011
John Reynolds

Nokia to axe 7,000 jobs

GLOBAL - Nokia is axing 7,000 jobs in an effort to better compete in the smartphone market.

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FA looks to Budweiser for global FA Cup drive
Jun 14, 2011
John Reynolds

FA looks to Budweiser for global FA Cup drive

GLOBAL - The Football Association (FA) is looking to use a new sponsorship deal with Budweiser to promote the FA Cup globally, taking on internationally popular competitions such as the Premier League and the Champions League.

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Reckitt Benckiser chief hands reins to Kapoor
Apr 14, 2011
John Reynolds

Reckitt Benckiser chief hands reins to Kapoor

GLOBAL - Bart Becht is retiring from his role as chief executive of Reckitt Benckiser after 12 years and will be replaced by marketer Rakesh Kapoor, executive vice-president and global category manager.

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VCCP opens Aussie office
Sep 24, 2012
John Reynolds

VCCP opens Aussie office

LONDON - VCCP is expanding into Australia, opening an office in Sydney where the advertising agency will launch an as yet unnamed major brand into the Australian marketplace.

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ZenithOptimedia secures BBC Worldwide global media business
Nov 16, 2009
John Reynolds

ZenithOptimedia secures BBC Worldwide global media business

GLOBAL - BBC Worldwide, the commercial arm of the BBC, has appointed ZenithOptimedia as its media buying and planning agency for the UK and international markets.

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Burger King sold to private equity firm for US$4bn
Sep 5, 2010
John Reynolds

Burger King sold to private equity firm for US$4bn

GLOBAL - Burger King, the fast food giant, is being sold to private equity firm 3G Capital in a deal valued at US$4 billion.

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Subway trumps McDonald's as world's largest restaurant chain
Mar 9, 2011
John Reynolds

Subway trumps McDonald's as world's largest restaurant chain

GLOBAL - Subway has pinched the crown of the world's largest restaurant group from McDonald's, the company says.

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Rupert Murdoch to step down from running newspapers
Jun 28, 2012
John Reynolds

Rupert Murdoch to step down from running newspapers

Rupert Murdoch will be chairman of the divided News Corporation empire but will not be chief executive of the publishing arm, home to The Sun and The Times newspapers, the media company today (28 June) confirmed.

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WSJ launches Europe and Asia apps
Oct 24, 2010
John Reynolds

WSJ launches Europe and Asia apps

The Wall Street Journal (WSJ) has extended its flagship iPad app to include separate regional editions for users in Europe and Asia.

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McDonald's switches Easterbrook out of global brand role
Nov 9, 2010
John Reynolds

McDonald's switches Easterbrook out of global brand role

GLOBAL - McDonald's has U-turned on its decision to appoint former UK chief executive Steve Easterbrook (pictured) to the job of global chief branding officer.

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Reckitt Benckiser adds Durex and Scholl to its portfolio
Jul 21, 2010
John Reynolds

Reckitt Benckiser adds Durex and Scholl to its portfolio

GLOBAL - FMCG giant Reckitt Benckiser is to buy Durex condoms maker SSL for US$3.6 billion.

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Global ad spend rises 12.5 per cent in Q1
Jul 13, 2010
John Reynolds

Global ad spend rises 12.5 per cent in Q1

GLOBAL - Global advertising spend grew 12.5 per cent to US$110 billion in the first quarter and has "turned the corner", according to Nielsen's latest Global AdView Pulse report.

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Global ad spend rises 12.5 per cent in Q1
Jul 13, 2010
John Reynolds

Global ad spend rises 12.5 per cent in Q1

GLOBAL - Global advertising spend grew 12.5 per cent to US$110 billion in the first quarter and has "turned the corner", according to Nielsen's latest Global AdView Pulse report.

Premium
Global ad spend rises 12.5 per cent in Q1
Jul 13, 2010
John Reynolds

Global ad spend rises 12.5 per cent in Q1

GLOBAL - Global advertising spend grew 12.5 per cent to US$110 billion in the first quarter and has "turned the corner", according to Nielsen's latest Global AdView Pulse report.

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