GLOBAL - Bailey's has appointed Bartle Bogle Hegarty (BBH) to handle its Â£40 million (US$58 million) global advertising account as part of a shake-up of its global marketing strategy.
GLOBAL - Carlsberg is bidding to increase its brand awareness in China with a novel one-off marketing ploy which will see its logo on Liverpool football kit written in Chinese.
GLOBAL - Coca-Cola is to combat falling sales of its Fanta brand with a multimillion-dollar global ad campaign.
LONDON - Following a review of its agency arrangements Land Rover, part of India's Tata, has retained its WPP agencies, which will now be centralised under the umbrella group Team Land Rover.
Glaceau vitaminwater has launched its biggest ever UK marketing campaign as part of a larger global campaign for the Coca-Cola owned soft-drink
GLOBAL - British fashion label Burberry is holding a pitch for a digital agency to lead an overhaul of its global website.