With 2019 rapidly drawing to a close, brands and marketers will be planning ahead to 2020 and beyond. Here are some influencer trends to watch.
Luxury consumers in China want to 'see now, buy now', leading to growth in online and offline events that cater to instant gratification.
New function trial on Chinese app only (not TikTok) raises privacy concerns but could help Douyin users search for KOLs and products.
China’s luxury Consumer Price Index (CPI) jumped 4.1% jump over the last year.
The activewear market is diversifying, making room for smaller brands hoping to capture an increasingly discerning group of Chinese consumers, for whom working out is less of an event and more of a lifestyle.
Casa Fengchao is less a hub for exclusive entertainment than a space for members to learn how they can elevate their lifestyles.
Services shut down for broadcasting negative commentary on political and social news.
Chongqing’s SND boutique is arguably one of the most stunning retails space in China.
In theory, an ad model like Facebook’s would not only benefit Tencent, but could mean more precise consumer targeting for luxury brands on WeChat.
Alipay, the mobile payment app owned by Alibaba, has rolled out additional technological features for its mini-programs, which have been in beta testing since August 2017.
The ecommerce giant has acquired a US$397 million stake in the British luxury shopping site.