Search results for "event marketing"

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Adara: Industry needs to ‘catch up’ to personalised marketing
Jul 3, 2019
Jessica Goodfellow

Adara: Industry needs to ‘catch up’ to personalised marketing

Brands understand the value of pooling data to build personalised experiences, but this has not yet extended to marketing, says Adara

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Pinduoduo latest Chinese site added to US ‘notorious market’ list
Apr 26, 2019
Jessica Goodfellow

Pinduoduo latest Chinese site added to US ‘notorious market’ list

Pinduoduo is one of three Chinese ecommerce sites to feature on the list of 'notorious markets'

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Amazon grows ad business; ramps up marketing expenses by 48% in Q2
Jul 26, 2019
Jessica Goodfellow

Amazon grows ad business; ramps up marketing expenses by 48% in Q2

Amazon is ramping up its marketing for AWS to stave off growing competition, while at the same time its own advertising revenue is bearing fruit.

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Facebook flaunts sports credentials in run up to Tokyo 2020
Jul 24, 2019
Jessica Goodfellow

Facebook flaunts sports credentials in run up to Tokyo 2020

The social-media platform is going after brands' lucrative sporting-event budgets.

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Magna upgrades global ad forecast, citing strong growth in China and US
Jun 17, 2019
Jessica Goodfellow

Magna upgrades global ad forecast, citing strong growth in China and US

IPG Mediabrands' Magna has upgraded its global advertising forecast—one week after both Dentsu and GroupM downgraded theirs.

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Heineken asks Singapore to race an F1 car in AR
Aug 14, 2019
Jessica Goodfellow

Heineken asks Singapore to race an F1 car in AR

As the official beer partner of the F1, Heineken is jump-starting its campaign with an augmented reality ticket hunt.

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'The energy was infectious': MediaWorks 2019 concludes
May 27, 2019
Jessica Goodfellow

'The energy was infectious': MediaWorks 2019 concludes

A team mentored by a former participant won, and Grab was inspired by the quality, rigour and energy on display at MediaWorks 2019.

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The Trade Desk’s Jeff Green on how to crack China
May 16, 2019
Jessica Goodfellow

The Trade Desk’s Jeff Green on how to crack China

The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.

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Obsession with hypertargeting means brands are becoming ‘culturally invisible’, says MediaCom
Aug 2, 2019
Jessica Goodfellow

Obsession with hypertargeting means brands are becoming ‘culturally invisible’, says MediaCom

Striking the right balance between narrow targeting and broad brand-building, between inhousing and outsourcing, and between generalist and specialist is still puzzling brands.

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Google rolls out ad tools to aid with 'discovery'
May 15, 2019
Jessica Goodfellow

Google rolls out ad tools to aid with 'discovery'

The search giant has unveiled three new ad formats designed to aid product discovery.

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Twitter eyes APAC as 'huge growth engine'
May 28, 2019
Jessica Goodfellow

Twitter eyes APAC as 'huge growth engine'

Like its social-media rivals, Twitter is eyeing burgeoning internet hubs to uncover additional user and revenue growth.

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Mobile and connected-TV apps hit by growing fraud and brand-safety violations
Jun 14, 2019
Jessica Goodfellow

Mobile and connected-TV apps hit by growing fraud and brand-safety violations

Mobile app brand-safety violations increased by 194% over the last year, while the number of fraudulent connected-TV and mobile apps has more than doubled.

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The end of AppNexus, the start of Xandr: Michael Rubenstein reflects one year after AT&T's acquisition
Aug 19, 2019
Jessica Goodfellow

The end of AppNexus, the start of Xandr: Michael Rubenstein reflects one year after AT&T's acquisition

President Michael Rubenstein believes being part of AT&T will help AppNexus—soon to be Xandr—to build a “true alternative to the walled gardens”. The industry is concerned it will become a walled garden itself.

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Facebook emphasises 'private' connections
May 2, 2019
Jessica Goodfellow

Facebook emphasises 'private' connections

Following a year in which Facebook suffered a slew of major data breaches, chief executive Mark Zuckerberg announced significant changes to the platform at the company's developer conference.

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Apple introduces more privacy controls
Jun 6, 2019
Jessica Goodfellow

Apple introduces more privacy controls

This week's announcements are the latest in a round of moves designed to give users greater control over their data, limiting advertisers' ability to track and target.

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NME and Uncut sold to Singapore's BandLab
May 20, 2019
Gideon Spanier, Jessica Goodfellow

NME and Uncut sold to Singapore's BandLab

Ex-NME editor suggests digital brand can be 'more valuable' outside publishing company.

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Q&A: AKQA's Sam Sterling on how she plans to bring China and Japan closer together
Aug 12, 2019
Jessica Goodfellow

Q&A: AKQA's Sam Sterling on how she plans to bring China and Japan closer together

Sam Sterling believes China and Japan can be stronger together than apart, despite their cultural and commercial differences

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Facebook and Instagram’s most engaging brands in key Asia regions revealed
Jul 12, 2019
Jessica Goodfellow

Facebook and Instagram’s most engaging brands in key Asia regions revealed

Socialbakers has listed the top 10 most engaging brands across the two social media platforms in key Asian markets.

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Rolling out the DOOH: emerging opportunities and challenges in Asia
Aug 16, 2019
Jessica Goodfellow

Rolling out the DOOH: emerging opportunities and challenges in Asia

Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.

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WPP AUNZ’s Switched On to merge with AKQA
Jul 8, 2019
Jessica Goodfellow

WPP AUNZ’s Switched On to merge with AKQA

Switched On and AKQA are joining forces to offer a "unified proposition" that delivers on both long-term brand building and short-term performance

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