Brands understand the value of pooling data to build personalised experiences, but this has not yet extended to marketing, says Adara
Pinduoduo is one of three Chinese ecommerce sites to feature on the list of 'notorious markets'
Amazon is ramping up its marketing for AWS to stave off growing competition, while at the same time its own advertising revenue is bearing fruit.
The social-media platform is going after brands' lucrative sporting-event budgets.
IPG Mediabrands' Magna has upgraded its global advertising forecast—one week after both Dentsu and GroupM downgraded theirs.
As the official beer partner of the F1, Heineken is jump-starting its campaign with an augmented reality ticket hunt.
A team mentored by a former participant won, and Grab was inspired by the quality, rigour and energy on display at MediaWorks 2019.
The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.
Striking the right balance between narrow targeting and broad brand-building, between inhousing and outsourcing, and between generalist and specialist is still puzzling brands.
The search giant has unveiled three new ad formats designed to aid product discovery.
Like its social-media rivals, Twitter is eyeing burgeoning internet hubs to uncover additional user and revenue growth.
Mobile app brand-safety violations increased by 194% over the last year, while the number of fraudulent connected-TV and mobile apps has more than doubled.
The end of AppNexus, the start of Xandr: Michael Rubenstein reflects one year after AT&T's acquisition
President Michael Rubenstein believes being part of AT&T will help AppNexus—soon to be Xandr—to build a “true alternative to the walled gardens”. The industry is concerned it will become a walled garden itself.
Following a year in which Facebook suffered a slew of major data breaches, chief executive Mark Zuckerberg announced significant changes to the platform at the company's developer conference.
This week's announcements are the latest in a round of moves designed to give users greater control over their data, limiting advertisers' ability to track and target.
Ex-NME editor suggests digital brand can be 'more valuable' outside publishing company.
Sam Sterling believes China and Japan can be stronger together than apart, despite their cultural and commercial differences
Socialbakers has listed the top 10 most engaging brands across the two social media platforms in key Asian markets.
Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.
Switched On and AKQA are joining forces to offer a "unified proposition" that delivers on both long-term brand building and short-term performance