When it comes to brand building and marketing, there is too much hype surrounding the 'everything app' that is WeChat.
Jeremy Webb from Ogilvy asks WeChat for unfakable metrics, more data, encryption, and to stay away from live broadcasting, among other things.
Beijing-based Jeremy Webb, digital influence strategist at Ogilvy PR's Digital Influence in Beijing, outlines five things to expect from companies’ use of Chinese social media in the Year of the Dragon.
Brands in China have posted around 30 million* “bits” of social media content in the last couple of years. Have enough people seen this content to justify the investment?