Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.
How can esports 'n00bs' (newbies) get in on the marketing action, so they can later say to themselves GGWP ('good game, well played')?
We highlight three domestic Chinese brands utilising technology, nostalgia, and humour to their advantage.
In a market that's come of age, consumers are forging their own ideas of what it means to be Chinese, according to panellists at yesterday's MarketingPulse conference.
ICLP, Collinson Latitude and Welcome Real Time will now be divisions under the new brand.
Effective content marketing takes a concerted effort, according to speakers at Campaign's third China Innovation summit yesterday in Guangzhou.
TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.
For Lufthansa's top marketer, empathy and observation are keys to better customer experience.
Marketing operations may not be the most exciting part of the industry, but are vital to keep pace with customer expectations, says Steven Li, chief marketing officer of Yum China Holdings ahead of Campaign's Digital360 festival in Shanghai
Going back to basics, moving from transaction to experience, and forming tribe-like communities are some pertinent marketing hacks, according to speakers at last week's MarketingPulse.
Google feted 10 top marcomms professionals in Shanghai for an intense and wide-ranging discussion on the challenges for tech-driven marketing in China.
Since the end of May, the retargeting-focused tech company has pivoted towards its 'export' business.
"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.
Photos from Rise 2016's Marketing Track, held on 1 June at the Hong Kong Convention & Exhibition Centre
What does the emancipation of an entire generation of Chinese women in the new economy mean for brands?
Recently appointed Jeremy Lo explains how Amnet is enticing local advertisers from direct buys into private marketplaces (PMP) and programmatic guaranteed (PG) deals.
Video is the fastest growing ad format within digital in China.
Digital Marketing Association to focus on measurement standards, training.
We asked four in-market experts for their insights into Hong Kong consumers.
HONG KONG - Campbell Soup Asia has brought its kids' cracker brand from the United States to the HK market with a launch TVC, and print, outdoor and promotional event activations are set to follow.