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Why gender-neutral marketing may not mean equality
May 27, 2019
Jenny Chan 陳詠欣

Why gender-neutral marketing may not mean equality

Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.

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Marketers, time for you to get 'GGWP' and other esports slang
Apr 2, 2019
Jenny Chan 陳詠欣

Marketers, time for you to get 'GGWP' and other esports slang

How can esports 'n00bs' (newbies) get in on the marketing action, so they can later say to themselves GGWP ('good game, well played')?

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Three mainland Chinese brands with fresh approaches to CNY marketing
Feb 3, 2019
Jenny Chan 陳詠欣

Three mainland Chinese brands with fresh approaches to CNY marketing

We highlight three domestic Chinese brands utilising technology, nostalgia, and humour to their advantage.

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Marketing to China? Look for non-obvious trends
Mar 21, 2018
Jenny Chan 陳詠欣

Marketing to China? Look for non-obvious trends

In a market that's come of age, consumers are forging their own ideas of what it means to be Chinese, according to panellists at yesterday's MarketingPulse conference.

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Three loyalty marketing agencies rebrand as Collinson
Jul 17, 2018
Jenny Chan 陳詠欣

Three loyalty marketing agencies rebrand as Collinson

ICLP, Collinson Latitude and Welcome Real Time will now be divisions under the new brand.

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Innovation in content marketing doesn't happen by chance in China
Nov 1, 2018
Jenny Chan 陳詠欣

Innovation in content marketing doesn't happen by chance in China

Effective content marketing takes a concerted effort, according to speakers at Campaign's third China Innovation summit yesterday in Guangzhou.

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China accounts for a third of global ad-funded video market
Oct 25, 2018
Jenny Chan 陳詠欣

China accounts for a third of global ad-funded video market

TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.

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No room for schadenfreude in Lufthansa's marketing
Jul 6, 2017
Jenny Chan 陳詠欣

No room for schadenfreude in Lufthansa's marketing

For Lufthansa's top marketer, empathy and observation are keys to better customer experience.

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Q&A: Yum China CMO's modern marketing for an old recipe
Apr 11, 2018
Jenny Chan 陳詠欣

Q&A: Yum China CMO's modern marketing for an old recipe

Marketing operations may not be the most exciting part of the industry, but are vital to keep pace with customer expectations, says Steven Li, chief marketing officer of Yum China Holdings ahead of Campaign's Digital360 festival in Shanghai

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5 marketing hacks you'll wish you knew yesterday
Mar 26, 2018
Jenny Chan 陳詠欣

5 marketing hacks you'll wish you knew yesterday

Going back to basics, moving from transaction to experience, and forming tribe-like communities are some pertinent marketing hacks, according to speakers at last week's MarketingPulse.

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Roundtable: Technology should serve marketing
Jun 22, 2016
Jenny Chan 陳詠欣

Roundtable: Technology should serve marketing

Google feted 10 top marcomms professionals in Shanghai for an intense and wide-ranging discussion on the challenges for tech-driven marketing in China.

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Criteo gives up on Chinese domestic market
Jun 13, 2017
Jenny Chan 陳詠欣

Criteo gives up on Chinese domestic market

Since the end of May, the retargeting-focused tech company has pivoted towards its 'export' business.

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Hong Kong first market in Asia to house Publicis agencies under one roof
Jul 17, 2018
Jenny Chan 陳詠欣

Hong Kong first market in Asia to house Publicis agencies under one roof

"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.

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Photos: Rise 2016 Marketing Track
Jun 1, 2016
Jenny Chan 陳詠欣

Photos: Rise 2016 Marketing Track

Photos from Rise 2016's Marketing Track, held on 1 June at the Hong Kong Convention & Exhibition Centre

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The 'She-conomy': Chinese women under 30 are remaking the market
Mar 8, 2017
Jenny Chan 陳詠欣

The 'She-conomy': Chinese women under 30 are remaking the market

What does the emancipation of an entire generation of Chinese women in the new economy mean for brands?

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New Amnet HK GM touts 'people-based marketing'
Oct 16, 2017
Jenny Chan 陳詠欣

New Amnet HK GM touts 'people-based marketing'

Recently appointed Jeremy Lo explains how Amnet is enticing local advertisers from direct buys into private marketplaces (PMP) and programmatic guaranteed (PG) deals.

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Video adspend to overtake TV in China by 2021: eMarketer
Sep 13, 2017
Jenny Chan 陳詠欣

Video adspend to overtake TV in China by 2021: eMarketer

Video is the fastest growing ad format within digital in China.

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Hong Kong digital advertising body aims to advance market
Oct 26, 2016
Jenny Chan 陳詠欣, Soon Chen Kang 江欣珍

Hong Kong digital advertising body aims to advance market

Digital Marketing Association to focus on measurement standards, training.

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Q&A: The factors that make Hong Kong a unique market
Jun 18, 2017
Jenny Chan 陳詠欣

Q&A: The factors that make Hong Kong a unique market

We asked four in-market experts for their insights into Hong Kong consumers.

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Goldfish crackers swim into Hong Kong market
Sep 21, 2015
Jenny Chan 陳詠欣

Goldfish crackers swim into Hong Kong market

HONG KONG - Campbell Soup Asia has brought its kids' cracker brand from the United States to the HK market with a launch TVC, and print, outdoor and promotional event activations are set to follow.

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