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Young Spikes Marketers Academy addresses role of creativity in brand strategy
Sep 21, 2011
Jason Kuperman

Young Spikes Marketers Academy addresses role of creativity in brand strategy

SPIKES ASIA - 2011 marks the first year for the Young Spikes Marketers Academy held during the Spikes Asia Festival. The academy is a learning programme designed for young marketers under the age of 30 and working with a client organisation.

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How to upgrade a traditional agency
Apr 16, 2010
Jason Kuperman

How to upgrade a traditional agency

Jason Kuperman, vice-president of Omnicom Digital for Asia-Pacific, India, Middle East and Africa, shares his views on how to upgrade a 'traditional' agency in the face of a growing digital industry and demand for integration.

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