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MediaWorks China announces event details
Apr 26, 2009
Jane Leung

MediaWorks China announces event details

HONG KONG - MediaWorks China officially announced today details of the event that will take place at the Hilton Sanya Resort & Spa in Hainan from 21 to 23 May, 2009.

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VIDEO: Rush Sports Marketing & Investment's Tom Potter
Oct 7, 2010
Jane Leung

VIDEO: Rush Sports Marketing & Investment's Tom Potter

HONG KONG - Tom Potter, CEO of start-up sports marketing and investment agency Rush, chats to Campaign about the launch of the company and sports marketing opportunities in Asia.

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Vizeum partners HighTeam for marketing communications
Apr 19, 2009
Jane Leung

Vizeum partners HighTeam for marketing communications

BEIJING - Vizeum China is partnering with Chinese integrated marketing agency HighTeam In a strategic move to diversify and increase marketing communication services.

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TBWA lands Market O in Korea
Jul 13, 2010
Jane Leung

TBWA lands Market O in Korea

SEOUL – TBWA Korea has been appointed to premium health snack brand Market O after a pitch that included incumbent Innocean Worldwide.

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Trussardi appoints Proximity Live as AOR for marketing communications and PR in China
Dec 3, 2009
Jane Leung

Trussardi appoints Proximity Live as AOR for marketing communications and PR in China

SHANGHAI - Italian fashion brand Trussardi has handed its communications business for China to Proximity Live.

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Momentum appoints Robinson to marketing lead
May 21, 2009
Jane Leung

Momentum appoints Robinson to marketing lead

ASIA-PACIFIC - Momentum Worldwide has appointed Michael Robinson (pictured) as regional shopper marketing practice lead.

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Levi's hires Dattatreya Gupta for digital marketing division
Jul 9, 2010
Jane Leung

Levi's hires Dattatreya Gupta for digital marketing division

SINGAPORE - Levi Strauss has hired Dattatreya Gupta as senior manager of digital marketing for Asia-Pacific and South Africa.

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Eye appoints senior marketing exec
Oct 22, 2008
Jane Leung

Eye appoints senior marketing exec

SINGAPORE - Out-of-home media agency Eye has promoted Richard Wee (pictured) to senior marketing executive, based in Singapore.

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The Economist selects BBDO Melbourne for Asia-Pacific markets
May 10, 2010
Jane Leung

The Economist selects BBDO Melbourne for Asia-Pacific markets

MELBOURNE - Weekly news and international affairs publication The Economist has appointed Clemenger BBDO Melbourne to oversee its business in the Pan-Asia region.

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APAC to surpass North America as biggest ad market in 2014 : SMG, eMarketer
Sep 15, 2010
Jane Leung

APAC to surpass North America as biggest ad market in 2014 : SMG, eMarketer

ASIA-PACIFIC - Starcom MediaVest Group (SMG) and eMarketer has issued a report forecasting Asia-Pacific will surpass North America to become the world's biggest advertising market in 2014.

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Jiefang Daily appoints Precision Digital Marketing
Jul 21, 2009
Jane Leung

Jiefang Daily appoints Precision Digital Marketing

SHANGHAI - Shanghai's Government-owned newspaper group Jiefang Daily has signed with Precision Digital Marketing on a tactical and ad sales partnership for the JFDaily.com.

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Chinese grocery market sector is highly fragmented : CTR, Kantar Worldpanel
Nov 2, 2010
Jane Leung

Chinese grocery market sector is highly fragmented : CTR, Kantar Worldpanel

SHANGHAI - CTR Market Research, in partnership with Kantar Worldpanel, has found that the Chinese grocery market sector is highly fragmented, and modern trade (hypermarkets and supermarkets) only accounts for 46 per cent of market share in the FMCG sector.

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Epsilon launches results of its 2010 Consumer Experience Marketing Study
Oct 13, 2010
Jane Leung

Epsilon launches results of its 2010 Consumer Experience Marketing Study

ASIA-PACIFIC – More than half of Asian consumers say they are not satisfied with the marketing communications they receive from brands and would not purchase the same brand again, according to Epsilon's h Consumer Experience Marketing Study (CEM).

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iShare rolls out mass-market push
Nov 6, 2008
Jane Leung

iShare rolls out mass-market push

HONG KONG - iShare has launched a mass-market campaign across Hong Kong and Singapore with the integrated approach devised by Sydney-based creative agency Coleman Rasic Carrasco.

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G2 acquires DPI to offer shopper marketing solutions in Greater China
Sep 12, 2010
Jane Leung

G2 acquires DPI to offer shopper marketing solutions in Greater China

BEIJING – G2, the brand activation arm of Grey Group, has taken a majority stake in shopper marketing and design solutions company DPI to integrate operations in Greater China.

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Lance Shields joins MRM Japan as digital marketing director
Jul 29, 2010
Jane Leung

Lance Shields joins MRM Japan as digital marketing director

TOKYO – MRM Worldwide Japan has appointed Lance Shields (pictured) to a newly created digital marketing director role to lead digital planning, social media and search.

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Everyone wants a piece of China's online ad market
Jul 25, 2010
Jane Leung

Everyone wants a piece of China's online ad market

BEIJING – Despite rapid growth and increasing interest from global agencies and advertisers, China's online advertising system is still lacking transparency.

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Everyone wants a piece of China's online ad market
Jul 22, 2010
Jane Leung

Everyone wants a piece of China's online ad market

BEIJING – Despite rapid growth and increasing interest from global agencies and advertisers, China's online advertising system is still lacking transparency.

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China to grow 15 per cent in luxury market : Labbrand Digital IQ
Jul 20, 2010
Jane Leung

China to grow 15 per cent in luxury market : Labbrand Digital IQ

SHANGHAI – Market research and brand strategy agency Labbrand Consulting Shanghai, projects China will achieve 15 per cent growth in the luxury market for 2010.

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R3 China appoints Jiang Jie as director for the China market
May 18, 2010
Jane Leung

R3 China appoints Jiang Jie as director for the China market

BEIJING - Jiang Jie (pictured) has been appointed as the director at R3 China to lead strategic planning development for clients, effective immediately.

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