Search results for "event marketing"

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Why the Fearless Girl should make marketers nervous
Mar 30, 2017
I-Hsien Sherwood, Ilyse Liffreing

Why the Fearless Girl should make marketers nervous

Audiences can only be manipulated so many times before the waters of goodwill become polluted by cynicism.

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How Coke, Mondelez and Nestlé are using Facebook's Slideshow to reach emerging markets
Jun 2, 2016
Ilyse Liffreing

How Coke, Mondelez and Nestlé are using Facebook's Slideshow to reach emerging markets

For the first time, the social network shares data from top-performing campaigns.

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Facebook Live: Six most innovative brand uses so far
Aug 9, 2016
Ilyse Liffreing

Facebook Live: Six most innovative brand uses so far

McDonald's, Benefit Cosmetics and Dunkin' Donuts are among the pioneering brands creating clever live broadcasts using Facebook Live.

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Why Google's second shot at programmatic TV buying will work
Apr 27, 2017
Ilyse Liffreing

Why Google's second shot at programmatic TV buying will work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

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Agencies grateful for YouTube's decision to cut 30-second unskippable ads
Feb 23, 2017
Ilyse Liffreing

Agencies grateful for YouTube's decision to cut 30-second unskippable ads

Ad executives say users won't miss them and they welcome the challenge of shorter ad formats.

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Facebook makes amends with new third-party verification and metric tools
Nov 17, 2016
Ilyse Liffreing

Facebook makes amends with new third-party verification and metric tools

The platform discovered another miscalculation as it underwent a stricter review process.

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What Google Lens means for advertisers
May 19, 2017
Ilyse Liffreing

What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

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Good news: Even skipped pre-roll ads can be effective
Feb 20, 2017
Ilyse Liffreing

Good news: Even skipped pre-roll ads can be effective

Six-second videos have maximum impact on brand awareness, finds a new Magna study.

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Shopping is coming to Instagram
Nov 4, 2016
Ilyse Liffreing

Shopping is coming to Instagram

20 brands are testing new e-commerce features on the platform.

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Pine-Sol targets YouTube users with 19 category-specific pre-roll spots
Sep 27, 2016
Ilyse Liffreing

Pine-Sol targets YouTube users with 19 category-specific pre-roll spots

In bid to expand perception, the brand and agency Critical Mass make clever use of Google data

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Instagram introduces ads within Stories
Jan 12, 2017
Ilyse Liffreing

Instagram introduces ads within Stories

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

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The 7 most useless tech products of CES 2017
Jan 12, 2017
Ilyse Liffreing

The 7 most useless tech products of CES 2017

Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation.

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How brands helped kill the app
Jul 28, 2016
Ilyse Liffreing

How brands helped kill the app

Apps were supposed to be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.

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Wendy's coughs up the nuggs as #NuggsForCarter becomes most retweeted of all time
May 10, 2017
Ilyse Liffreing

Wendy's coughs up the nuggs as #NuggsForCarter becomes most retweeted of all time

The fast food brand will also donate $100,000 to the Dave Thomas Foundation for Adoption.

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Facebook's 'dynamic ads' come to Instagram
May 11, 2016
Ilyse Liffreing

Facebook's 'dynamic ads' come to Instagram

Ads that show products based on consumer browsing history could be a natural fit on the image-driven, fashion-obsessed platform.

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Publicis Media's Zenith rebrands, adds consulting to its capabilities
May 12, 2017
Ilyse Liffreing

Publicis Media's Zenith rebrands, adds consulting to its capabilities

The media agency repositioned its services to focus on "ROI+" and the "full customer journey," said the CEO.

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A sexist ad just won a Bronze Lion at Cannes, and people are pissed
Jun 24, 2016
Ilyse Liffreing

A sexist ad just won a Bronze Lion at Cannes, and people are pissed

On Twitter, critics say the Bayer ad condones the nonconsensual filming of sex.

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At last, brands begin telling agencies to diversify; advocates cheer
Sep 7, 2016
Ilyse Liffreing

At last, brands begin telling agencies to diversify; advocates cheer

HP and General Mills say they will require agencies to meet diversity goals, signaling a shift in client involvement.

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On Facebook, 97% of brands still rely on organic reach: BBDO
Sep 13, 2016
Ilyse Liffreing

On Facebook, 97% of brands still rely on organic reach: BBDO

For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.

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