Audiences can only be manipulated so many times before the waters of goodwill become polluted by cynicism.
For the first time, the social network shares data from top-performing campaigns.
McDonald's, Benefit Cosmetics and Dunkin' Donuts are among the pioneering brands creating clever live broadcasts using Facebook Live.
Things have changed since 2012, and Google's re-entry to the market will change it even more.
Ad executives say users won't miss them and they welcome the challenge of shorter ad formats.
The platform discovered another miscalculation as it underwent a stricter review process.
The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.
Six-second videos have maximum impact on brand awareness, finds a new Magna study.
20 brands are testing new e-commerce features on the platform.
In bid to expand perception, the brand and agency Critical Mass make clever use of Google data
Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.
Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation.
Apps were supposed to be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.
The fast food brand will also donate $100,000 to the Dave Thomas Foundation for Adoption.
Ads that show products based on consumer browsing history could be a natural fit on the image-driven, fashion-obsessed platform.
The media agency repositioned its services to focus on "ROI+" and the "full customer journey," said the CEO.
On Twitter, critics say the Bayer ad condones the nonconsensual filming of sex.
HP and General Mills say they will require agencies to meet diversity goals, signaling a shift in client involvement.
For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.