Search results for "event marketing"

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Marketing analytics: it's now or never
Jun 26, 2013
Hari Shankar

Marketing analytics: it's now or never

If your organisation isn't working toward taking full advantage of analytics, there's no time like the present. Here's some good reasons to do so and a framework to get you started.

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OPINION: The mobile marketing buzz
May 24, 2012
Hari Shankar

OPINION: The mobile marketing buzz

Mobile-marketing hype is incessant. But Hari Shankar, Asia-Pacific director at Performics, notes that everyone talking about mobile is talking about different things and asks whether the abundance of optimism is in fact justified.

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The second screen: Mobile behaviour set to disrupt search marketing
Mar 12, 2013
Hari Shankar

The second screen: Mobile behaviour set to disrupt search marketing

The latest smartphones are changing search behaviour, raising new challenges in how to target, engage, and relate to consumers, writes Hari Shankar, director of client services and director of Perfomics APAC.

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Digital measurement in Asia Pacific: A reality check
Jan 6, 2014
Hari Shankar

Digital measurement in Asia Pacific: A reality check

Everyone talks about measurement, but the true state of the art in many organisations may disturb you.

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Will Facebook Graph Search change search?
Jul 26, 2013
Hari Shankar

Will Facebook Graph Search change search?

Facebook's Graph Search presents interesting possibilities by infusing search with knowledge of what one's friends have liked. Does the new Facebook feature present a threat to Google?

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OPINION: Six digital performance trends for 2013
Jan 31, 2013
Hari Shankar

OPINION: Six digital performance trends for 2013

Hari Shankar, director of client services and director of Perfomics APAC, highlights the key digital-marketing trends he will be watching this year.

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Digital advertising efficiency: A reality check
Apr 27, 2016
Hari Shankar

Digital advertising efficiency: A reality check

How good are today's ad-tech systems, really, at tracking individuals across multiple devices and exchanges? At capping frequency? At excluding the already converted or the uninterested? Hari Shankar ponders the reality of efficiency.

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OPINION: Creating sustained demand vs cost per conversion
Mar 25, 2011
Hari Shankar

OPINION: Creating sustained demand vs cost per conversion

Hari Shankar, Asia-Pacific director at Performics, explores whether marketers should be obsessed with CPA or create a sustained demand model with CPA zones.

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Opinion: The value of media attribution
Oct 18, 2012
Hari Shankar

Opinion: The value of media attribution

Hari Shankar, director of client services and director of Perfomics APAC, discusses the importance of understanding the impact of usage of multiple channels on the consumer.

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OPINION: Reality or Fallacy?
Feb 18, 2011
Hari Shankar

OPINION: Reality or Fallacy?

Hari Shankar director APAC performance marketing services and technological solutions agency at Performics asks whether online demand generation using social network ads is a reality or a fantasy.

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Opinion: The mechanics of cross-channel attribution
Nov 15, 2012
Hari Shankar

Opinion: The mechanics of cross-channel attribution

In his second piece on media attribution, Hari Shankar, director of client services and director of Perfomics APAC, weighs and evaluates multi-channel attribution options available to brand marketers.

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Opinion: A storm in the tablet cup
Jan 19, 2012
Hari Shankar

Opinion: A storm in the tablet cup

Hari Shankar, Asia-Pacific director at Performics, enthuses about tablets and mulls over where they're headed.

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Opinion: Google – An emerging monopoly?
Oct 27, 2011
Hari Shankar

Opinion: Google – An emerging monopoly?

Hari Shankar, Asia-Pacific director at Performics discusses life in a Google Universe.

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OPINION - Demand side platforms - boom or bubble?
Jul 22, 2011
Hari Shankar

OPINION - Demand side platforms - boom or bubble?

Hari Shankar, Asia-Pacific director at Performics, wonders if DSPs are a fleeting craze or here to stay.

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OPINION: The root causes of Yahoo's plight today
May 6, 2011
Hari Shankar

OPINION: The root causes of Yahoo's plight today

Hari Shankar, Asia-Pacific director at Performics, takes a look at the demise of Yahoo products with great potential and examines the root causes of the once sought after company's plight today.

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OPINION: When Amazon shrugged
Aug 23, 2012
Hari Shankar

OPINION: When Amazon shrugged

Is the online retailer a formidible enough player to be mentioned alongside Google? Its recent moves certainly make it hard for brands to ignore, writes Hari Shankar, Asia-Pacific director at Performics.

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Opinion: Measuring ROSS
Nov 24, 2011
Hari Shankar

Opinion: Measuring ROSS

Hari Shankar, Asia-Pacific director at Performics, discusses the holy grail of social media marketing - ROI.

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Why Google Glass failed (Or did it?)
Jan 28, 2015
Hari Shankar

Why Google Glass failed (Or did it?)

Gadget guru and PayPal exec Hari Shanker performs a 'post-mortem' on Google Glass, which probably isn't as dead as it may seem.

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OPINION: Searching the mind of the world
Feb 16, 2012
Hari Shankar

OPINION: Searching the mind of the world

Hari Shankar, Asia-Pacific director at Performics, gazes in awe at the 'auto-complete' terms appearing in his search-engine bar, and the profound implications this form of real-time meme propagation may have for marketers.

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OPINION: Will Microsoft's Surface remain at the surface?
Jun 26, 2012
Hari Shankar

OPINION: Will Microsoft's Surface remain at the surface?

Hari Shankar, Asia-Pacific director at Performics, dives beneath the surface of the new Microsoft tablet platform.

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