LONDON — Agencies need to engage with startups because they are "inventing the future" of the industry, according to Jeremy Basset, global marketing strategy director at Unilever.
We Are Social, the global social media agency, is opening a Shanghai office which will be led by Pete Lin, the former general manager and chief marketing strategist at Gravity Group Asia.
Sue McCusker, the chief executive of Publicis Hong Kong, has joined the Dentsu Aegis Network digital shop Isobar as its client director for EMEA.
GLOBAL - Carat has been named the world's leading media agency network once again, after regaining the top spot from MediaCom.
Havas Media Group has launched a Meta Quality Barometer to tackle ad fraud, bring trust back into the industry, and improve the quality of a campaign's digital reach.
The global JV will take the business from Young & Rubicam.