Search results for "event marketing"

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Unilever marketing strategist: Startups are inventing adland's future
Jul 9, 2015
Gurjit Degun

Unilever marketing strategist: Startups are inventing adland's future

LONDON — Agencies need to engage with startups because they are "inventing the future" of the industry, according to Jeremy Basset, global marketing strategy director at Unilever.

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We Are Social expands to Shanghai
May 6, 2015
Gurjit Degun

We Are Social expands to Shanghai

We Are Social, the global social media agency, is opening a Shanghai office which will be led by Pete Lin, the former general manager and chief marketing strategist at Gravity Group Asia.

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Publicis Hong Kong's McCusker takes Isobar EMEA client role
Oct 9, 2015
Gurjit Degun

Publicis Hong Kong's McCusker takes Isobar EMEA client role

Sue McCusker, the chief executive of Publicis Hong Kong, has joined the Dentsu Aegis Network digital shop Isobar as its client director for EMEA.

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Carat named world's leading media agency in Recma report
Nov 12, 2015
Gurjit Degun

Carat named world's leading media agency in Recma report

GLOBAL - Carat has been named the world's leading media agency network once again, after regaining the top spot from MediaCom.

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'We need to bring trust back': Havas Media Group launches ad fraud solution
Jun 9, 2015
Gurjit Degun

'We need to bring trust back': Havas Media Group launches ad fraud solution

Havas Media Group has launched a Meta Quality Barometer to tackle ad fraud, bring trust back into the industry, and improve the quality of a campaign's digital reach.

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Land Rover to move global ad account into Spark44
Mar 27, 2015
Gurjit Degun

Land Rover to move global ad account into Spark44

The global JV will take the business from Young & Rubicam.

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