LONDON — Agencies need to engage with startups because they are "inventing the future" of the industry, according to Jeremy Basset, global marketing strategy director at Unilever.
IMA clients include Beiersdorf, Heineken and Booking.com.
Veteran marketer will leave in May 2019.
Brands include Davidoff, JPS and Parker & Simpson.
Revenue and profit both fell in the second quarter of the year.
Havas is expected to repitch.
Work that promises to improve the world but doesn't take real action is 'infecting' the industry, Unilever CEO says.
A UK promotion rewards correct pronunciation.
"Back to the bar" will see 5,500 employees in more than 40 countries heading to drinking establishments today.
He will lead data science, analytics and technology specialists.
Amplifi UK CEO Pippa Glucklich is leaving along with Gyro chair Kate Howe, who is also DAN's executive director of creative, customer experience and commerce.
WPP has folded Possible into Wunderman as it aims to "better meet the demands of global marketers today and in the future".
P&G chief brand officer wants industry to have 'quality, civility, transparency, privacy and control'.
The business is currently handled by OMD.
Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this is underpinned by digital.
We Are Social, the global social media agency, is opening a Shanghai office which will be led by Pete Lin, the former general manager and chief marketing strategist at Gravity Group Asia.
Major tech companies such as Google are not as dominant around the world as the UK and US perceives them to be, Jerry Buhlmann, chief executive of Dentsu Aegis Network, has said.
Twitter is seeing less demand from advertisers as it posted an 18% increase in ad revenue for the second quarter of the year.
Sue McCusker, the chief executive of Publicis Hong Kong, has joined the Dentsu Aegis Network digital shop Isobar as its client director for EMEA.
GLOBAL - Carat has been named the world's leading media agency network once again, after regaining the top spot from MediaCom.