LONDON — Agencies need to engage with startups because they are "inventing the future" of the industry, according to Jeremy Basset, global marketing strategy director at Unilever.
IMA clients include Beiersdorf, Heineken and Booking.com.
Revenue and profit both fell in the second quarter of the year.
Veteran marketer will leave in May 2019.
Havas is expected to repitch.
Work that promises to improve the world but doesn't take real action is 'infecting' the industry, Unilever CEO says.
A UK promotion rewards correct pronunciation.
He will lead data science, analytics and technology specialists.
"Back to the bar" will see 5,500 employees in more than 40 countries heading to drinking establishments today.
WPP has folded Possible into Wunderman as it aims to "better meet the demands of global marketers today and in the future".
P&G chief brand officer wants industry to have 'quality, civility, transparency, privacy and control'.
Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this is underpinned by digital.
The business is currently handled by OMD.
We Are Social, the global social media agency, is opening a Shanghai office which will be led by Pete Lin, the former general manager and chief marketing strategist at Gravity Group Asia.
Major tech companies such as Google are not as dominant around the world as the UK and US perceives them to be, Jerry Buhlmann, chief executive of Dentsu Aegis Network, has said.
Twitter is seeing less demand from advertisers as it posted an 18% increase in ad revenue for the second quarter of the year.
Sue McCusker, the chief executive of Publicis Hong Kong, has joined the Dentsu Aegis Network digital shop Isobar as its client director for EMEA.
GLOBAL - Carat has been named the world's leading media agency network once again, after regaining the top spot from MediaCom.
Move follows investigation by Times of London showing that brands are unwittingly funding extremist videos.
Havas Media Group has launched a Meta Quality Barometer to tackle ad fraud, bring trust back into the industry, and improve the quality of a campaign's digital reach.