Search results for "event marketing"

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Marketing in Indonesia: Cautious, with a chance of boycotts
Jan 28, 2018
Gunjan Prasad

Marketing in Indonesia: Cautious, with a chance of boycotts

Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.

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The factors that make Indonesia a unique market
Jun 11, 2017
Gunjan Prasad

The factors that make Indonesia a unique market

We asked in-market experts for their insights into Indonesian consumers.

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Media change sweeps across emerging Asean markets
May 3, 2017
Gunjan Prasad

Media change sweeps across emerging Asean markets

Big shifts in Myanmar, Cambodia, Vietnam and Laos discussed at Campaign's first Media360 Emerging Asia conference.

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Indonesia's beer-sales regulations: How marketers will react
Apr 26, 2015
Gunjan Prasad

Indonesia's beer-sales regulations: How marketers will react

INDONESIA - Breweries expect to lose 50 per cent of their retail outlets in Indonesia as a result of changing regulations, with inevitable impact on advertising budgets and marketing tactics.

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How Unilever works in Indonesia, the region's most social market
May 19, 2015
Gunjan Prasad

How Unilever works in Indonesia, the region's most social market

Unilever's Indonesia media director, Adeline-Ausy Setiawan, talks to Campaign about the country's unique media and social habits, the brand's current media review, how much freedom the company allows for localisation of global brand platforms and more.

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The increasing Islamisation of Indonesia
Aug 13, 2018
Gunjan Prasad

The increasing Islamisation of Indonesia

Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?

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Foreign sports eye fertile Asian grounds
Oct 13, 2016
Gunjan Prasad

Foreign sports eye fertile Asian grounds

Sports-fandom used to be predicated by locality. Today, the world’s biggest sports brands are in an arms race to build culture for the game on foreign soil, from the ground up.

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Gotong royong: Maya Watono's clarion call for DAN Indonesia
Apr 28, 2019
Gunjan Prasad

Gotong royong: Maya Watono's clarion call for DAN Indonesia

With a local-language catchphrase evoking mutual cooperation and common cause, the recently appointed Indonesia CEO is bringing local sensibility to bear as she takes over following a challenging year.

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Inside Forbes Indonesia's 'old-fashioned' stance and success
Mar 3, 2016
Gunjan Prasad

Inside Forbes Indonesia's 'old-fashioned' stance and success

INDONESIA - With a claimed 20,000 readers, Forbes Indonesia is the country's leading English-language business title. Campaign Asia-Pacific spoke with the publication's editorial and management leader, Justin Doebele, about its achievements so far and what he's doing to ensure its success continues as adspend moves away from print.

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Hoop dreams: How the NBA inspires young Asians
Sep 14, 2016
Gunjan Prasad

Hoop dreams: How the NBA inspires young Asians

In a football-mad region, the American basketball league is playing a long game to woo young people with mobile games, accessible and affordable content and on-the-ground participation.

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India's massive millennial wave
Nov 5, 2017
Gunjan Prasad

India's massive millennial wave

Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.

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Indonesia's top 100 brands for 2018
Aug 13, 2018
Gunjan Prasad

Indonesia's top 100 brands for 2018

Because of belief in collective well-being, brands that are perceived to make people’s lives better rank higher than goods that are merely functional.

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'I want to make Indonesian media work shine on a global platform'
Jan 3, 2019
Gunjan Prasad

'I want to make Indonesian media work shine on a global platform'

Q&A: Himanshu Shekhar, newly appointed CEO of GroupM Indonesia.

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Local versus global brands in Indonesia
Jun 11, 2017
Gunjan Prasad

Local versus global brands in Indonesia

We asked in-market experts for their take on the prospects for local versus global brands in Indonesia.

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PHD recruits Twitter’s country head for Indonesia MD job
Jul 31, 2017
Gunjan Prasad

PHD recruits Twitter’s country head for Indonesia MD job

Roy Simangunsong has also held roles at PT Linktone and Yahoo Indonesia.

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Aspirational Indonesia forges ahead
Jun 11, 2017
Gunjan Prasad

Aspirational Indonesia forges ahead

Local brands take on their global rivals in this year's ranking of Indonesia's top 100 brands, evidence of a rapidly developing market.

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Indonesia: Social upheaval demands nimble agencies
Aug 15, 2017
Gunjan Prasad

Indonesia: Social upheaval demands nimble agencies

Shubhabrata Sarkar (Shubho), recently appointed as CEO of Dentsu Indonesia, discusses the collaborative, idea-oriented culture required to serve clients in a market undergoing massive social change.

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Highlights from Media360 Malaysia
Jun 12, 2017
Gunjan Prasad

Highlights from Media360 Malaysia

Five key takeaways from the recent conference.

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Jakarta City Spotlight: Experimentation and entrepreneurship  (Part 2)
Jul 13, 2015
Gunjan Prasad

Jakarta City Spotlight: Experimentation and entrepreneurship (Part 2)

JAKARTA – In this second part of our spotlight on the advertising and marketing industry in Jakarta, we explore some of the big opportunities and challenges in Indonesia’s capital.

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Sea change: What FMCG brands are doing about plastic pollution
Aug 22, 2019
Gunjan Prasad

Sea change: What FMCG brands are doing about plastic pollution

The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.

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