Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.
We asked in-market experts for their insights into Indonesian consumers.
Big shifts in Myanmar, Cambodia, Vietnam and Laos discussed at Campaign's first Media360 Emerging Asia conference.
INDONESIA - Breweries expect to lose 50 per cent of their retail outlets in Indonesia as a result of changing regulations, with inevitable impact on advertising budgets and marketing tactics.
Unilever's Indonesia media director, Adeline-Ausy Setiawan, talks to Campaign about the country's unique media and social habits, the brand's current media review, how much freedom the company allows for localisation of global brand platforms and more.
Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?
Sports-fandom used to be predicated by locality. Today, the world’s biggest sports brands are in an arms race to build culture for the game on foreign soil, from the ground up.
With a local-language catchphrase evoking mutual cooperation and common cause, the recently appointed Indonesia CEO is bringing local sensibility to bear as she takes over following a challenging year.
INDONESIA - With a claimed 20,000 readers, Forbes Indonesia is the country's leading English-language business title. Campaign Asia-Pacific spoke with the publication's editorial and management leader, Justin Doebele, about its achievements so far and what he's doing to ensure its success continues as adspend moves away from print.
In a football-mad region, the American basketball league is playing a long game to woo young people with mobile games, accessible and affordable content and on-the-ground participation.
Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.
Because of belief in collective well-being, brands that are perceived to make people’s lives better rank higher than goods that are merely functional.
Q&A: Himanshu Shekhar, newly appointed CEO of GroupM Indonesia.
We asked in-market experts for their take on the prospects for local versus global brands in Indonesia.
Roy Simangunsong has also held roles at PT Linktone and Yahoo Indonesia.
Local brands take on their global rivals in this year's ranking of Indonesia's top 100 brands, evidence of a rapidly developing market.
Shubhabrata Sarkar (Shubho), recently appointed as CEO of Dentsu Indonesia, discusses the collaborative, idea-oriented culture required to serve clients in a market undergoing massive social change.
Five key takeaways from the recent conference.
JAKARTA – In this second part of our spotlight on the advertising and marketing industry in Jakarta, we explore some of the big opportunities and challenges in Indonesia’s capital.
The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.