Blurring the lines between editorial and advertising is bad not only for the publications that choose to do it but also the content marketers who need trustworthy media brands to work with.
Does the industry understand content marketing well enough to use it without screwing it up?
Before we all scramble headlong into content marketing (too late!), perhaps we should define what it is, understand why we should use it, and identify who should champion it.
LinkedIn users are being slowly overrun by content with no professional value. So where does LinkedIn go from here?
It's a Google bloodbath out there for cute but empty branded content. Graeme Somerville-Ryan explains why the search giant's Panda 4.0 search algorithm spells the end of content devoid of substance.
Once the business community’s great networking hope, LinkedIn is rapidly falling into social media no man’s land—stuck between a weak content rock and an inspirational hard place.