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Event marketing: How CES has tailored its approach for Asia
Mar 18, 2016
Gabey Goh

Event marketing: How CES has tailored its approach for Asia

SINGAPORE - When it comes to marketing CES in Las Vegas, the Consumer Technology Association enjoys a tried-and-true method established over the event’s 50-year history. But what about CES Asia in Shanghai, which is coming up on its second event this May? Show director John Kelley shares some lessons learnt with Campaign Asia-Pacific.

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Photos: Unruly Singapore 'Meet the makers' event
Nov 22, 2016
Gabey Goh

Photos: Unruly Singapore 'Meet the makers' event

Inaugural event hosted by Unruly saw creative agencies pitching to clients in a speed-dating format.

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Inaugural TubeMogul University event in SEA
Apr 27, 2016
Gabey Goh

Inaugural TubeMogul University event in SEA

The inaugural TubeMogul University event for Southeast Asia took place in Singapore on 14 April. Approximately 60 representatives from agencies and brands attended the half-day event, which focused on topics relating to advancements and trends in the programmatic industry, combined with best practices for using programmatic software to achieve effective brand performance.

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Today’s data-driven marketing is not true predictive marketing: Commvault
May 17, 2016
Gabey Goh

Today’s data-driven marketing is not true predictive marketing: Commvault

SINGAPORE - The concept of data-driven marketing has been talked about for quite a long time, but the reality in practice is not living up to true potential, according to Commvault System’s global CMO Chris Powell and APAC marketing director Claire Larsen.

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Mobile marketing in emerging markets: A tale of two worlds
Oct 29, 2015
Gabey Goh

Mobile marketing in emerging markets: A tale of two worlds

SINGAPORE - Having recently signed a deal to enhance Tenthavenue's platform for mobile marketing in emerging markets, Anurag Banerjee, chief growth officer at Ozonetel Systems, explains the challenges advertisers face in such markets, and the evolving set of methods available to overcome them.

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Marketing is not about campaigns anymore: Salesforce
Oct 2, 2015
Gabey Goh

Marketing is not about campaigns anymore: Salesforce

SINGAPORE – Salesforce's Derek Laney believes marketing is now about “always-on experiences”, and marketers have the opportunity to advise the CEO, and be the architect of that whole experience journey.

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GoDaddy launches in 11 Asian markets with personalised marketing priorities
Mar 3, 2016
Gabey Goh

GoDaddy launches in 11 Asian markets with personalised marketing priorities

SINGAPORE - GoDaddy has launched in 11 new markets in Asia, targeting small and medium-sized business owners. But don't expect to see the brand running the type of bawdy ads it became famous for in the US.

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Iris launches sport unit to bring sports marketing
Mar 24, 2016
Gabey Goh

Iris launches sport unit to bring sports marketing "out of the dark ages"

SINGAPORE - Creative network Iris has announced plans to launch a dedicated sports marketing division, Iris Sport, aimed at addressing the opportunity gaps in the market.

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Tech wrap-up: Mobile matters and machines in marketing
Jul 29, 2016
Gabey Goh

Tech wrap-up: Mobile matters and machines in marketing

A weekly round-up of tech news and announcements.

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Ignore market-by-market quirks in digital behaviour at your peril: Experian/IDC research
Aug 30, 2016
Gabey Goh

Ignore market-by-market quirks in digital behaviour at your peril: Experian/IDC research

New research from Experian and IDC confirms significant market variation in search and discovery, as well as the triggers of product interest, purchase intent, and brand engagement.

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Programmatic adoption by APAC marketers on the rise: MediaMath
May 20, 2016
Gabey Goh

Programmatic adoption by APAC marketers on the rise: MediaMath

SINGAPORE - About 41 percent of senior marketing professionals in Asia Pacific have already adopted programmatic buying into their media-buying processes, according to a new study by Forrester Consulting, commissioned by MediaMath.

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Photos: Mindshare's 'Huddle' for APAC and emerging markets
May 13, 2016
Gabey Goh

Photos: Mindshare's 'Huddle' for APAC and emerging markets

Mindshare’s three-day regional leadership conference, Huddle APAC & Emerging Markets 2016, took place in Hanoi from 3 to 5 May. This is the first time the Huddle concept has been adapted for Mindshare’s annual regional leadership conference, with the theme of “Bringing Adaptive Marketing to Life in Asia Pacific”. The conference agenda featured six streams of content including Huddle sessions, keynotes and main-stage seminars attended by more than 180 delegates.

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Publicis Media reveals APAC market leadership
Apr 8, 2016
Gabey Goh

Publicis Media reveals APAC market leadership

SINGAPORE – Three-week-old Publicis Media has announced its market leadership appointments in the Asia Pacific region, just over a week after Publicis One unveiled its own leadership roster.

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Clear Channel Singapore beefs up marketing team
Mar 7, 2016
Gabey Goh

Clear Channel Singapore beefs up marketing team

SINGAPORE - Clear Channel Singapore has appointed Amanda Woo as its new head of marketing, along with two additional hires to its marketing team.

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Avanade’s CMO on the art of marketing and F1
Sep 21, 2015
Gabey Goh

Avanade’s CMO on the art of marketing and F1

As the first CMO for Avanade, Stella Goulet had to overcome a disconnect between internal and external perceptions of the consulting firm. Goulet tells Campaign Asia Pacific about those challenges and how F1 sponsorship fit into her plans.

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Data and content key ingredients for PropertyGuru’s marketing mix
Mar 9, 2016
Gabey Goh

Data and content key ingredients for PropertyGuru’s marketing mix

SINGAPORE - Bjorn Sprengers, CMO of PropertyGuru Group, believes tapping small data and driving content marketing will be the key to standing out in an increasingly competitive marketplace. He crunches the data for Campaign Asia-Pacific.

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Inbound marketing giving SMEs a competitive edge
Nov 27, 2015
Gabey Goh

Inbound marketing giving SMEs a competitive edge

SINGAPORE - Small and medium sized businesses (SMEs) are using inbound marketing to challenge the marketing budgets of bigger competitors.

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AdAsia launches influencer-marketing platform CastingAsia
Aug 25, 2016
Gabey Goh

AdAsia launches influencer-marketing platform CastingAsia

Adtech company AdAsia launches new platform to tie influencer marketing to programmatic advertising.

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Tech tools can help marketers return to creativity: Salesforce
Oct 7, 2016
Gabey Goh

Tech tools can help marketers return to creativity: Salesforce

Salesforce Marking Cloud’s Asia head talks about frustrations with CMOs and what new innovations coming out of Dreamforce this year hold for brands.

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Philippines sees spike in marketing recruitment efforts: Monster Index
Sep 1, 2016
Gabey Goh

Philippines sees spike in marketing recruitment efforts: Monster Index

While Philippines sees a jump, e-recruitment of advertising, marketing and media professionals remains slow across Singapore and Malaysia in July.

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