SINGAPORE - When it comes to marketing CES in Las Vegas, the Consumer Technology Association enjoys a tried-and-true method established over the event’s 50-year history. But what about CES Asia in Shanghai, which is coming up on its second event this May? Show director John Kelley shares some lessons learnt with Campaign Asia-Pacific.
Inaugural event hosted by Unruly saw creative agencies pitching to clients in a speed-dating format.
The inaugural TubeMogul University event for Southeast Asia took place in Singapore on 14 April. Approximately 60 representatives from agencies and brands attended the half-day event, which focused on topics relating to advancements and trends in the programmatic industry, combined with best practices for using programmatic software to achieve effective brand performance.
SINGAPORE - The concept of data-driven marketing has been talked about for quite a long time, but the reality in practice is not living up to true potential, according to Commvault System’s global CMO Chris Powell and APAC marketing director Claire Larsen.
SINGAPORE - Having recently signed a deal to enhance Tenthavenue's platform for mobile marketing in emerging markets, Anurag Banerjee, chief growth officer at Ozonetel Systems, explains the challenges advertisers face in such markets, and the evolving set of methods available to overcome them.
SINGAPORE – Salesforce's Derek Laney believes marketing is now about “always-on experiences”, and marketers have the opportunity to advise the CEO, and be the architect of that whole experience journey.
SINGAPORE - GoDaddy has launched in 11 new markets in Asia, targeting small and medium-sized business owners. But don't expect to see the brand running the type of bawdy ads it became famous for in the US.
SINGAPORE - Creative network Iris has announced plans to launch a dedicated sports marketing division, Iris Sport, aimed at addressing the opportunity gaps in the market.
A weekly round-up of tech news and announcements.
New research from Experian and IDC confirms significant market variation in search and discovery, as well as the triggers of product interest, purchase intent, and brand engagement.
SINGAPORE - About 41 percent of senior marketing professionals in Asia Pacific have already adopted programmatic buying into their media-buying processes, according to a new study by Forrester Consulting, commissioned by MediaMath.
Mindshare’s three-day regional leadership conference, Huddle APAC & Emerging Markets 2016, took place in Hanoi from 3 to 5 May. This is the first time the Huddle concept has been adapted for Mindshare’s annual regional leadership conference, with the theme of “Bringing Adaptive Marketing to Life in Asia Pacific”. The conference agenda featured six streams of content including Huddle sessions, keynotes and main-stage seminars attended by more than 180 delegates.
SINGAPORE – Three-week-old Publicis Media has announced its market leadership appointments in the Asia Pacific region, just over a week after Publicis One unveiled its own leadership roster.
SINGAPORE - Clear Channel Singapore has appointed Amanda Woo as its new head of marketing, along with two additional hires to its marketing team.
As the first CMO for Avanade, Stella Goulet had to overcome a disconnect between internal and external perceptions of the consulting firm. Goulet tells Campaign Asia Pacific about those challenges and how F1 sponsorship fit into her plans.
SINGAPORE - Bjorn Sprengers, CMO of PropertyGuru Group, believes tapping small data and driving content marketing will be the key to standing out in an increasingly competitive marketplace. He crunches the data for Campaign Asia-Pacific.
SINGAPORE - Small and medium sized businesses (SMEs) are using inbound marketing to challenge the marketing budgets of bigger competitors.
Adtech company AdAsia launches new platform to tie influencer marketing to programmatic advertising.
Salesforce Marking Cloud’s Asia head talks about frustrations with CMOs and what new innovations coming out of Dreamforce this year hold for brands.
While Philippines sees a jump, e-recruitment of advertising, marketing and media professionals remains slow across Singapore and Malaysia in July.