Search results for "event marketing"

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OPINION: CMO World Tour interview with Phillip Manzi, Nokia's global director of marketing operations
Aug 28, 2011
Frédéric Colas

OPINION: CMO World Tour interview with Phillip Manzi, Nokia's global director of marketing operations

GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, interviews Nokia's director of global marketing operations, Phillip Manzi on how digital is bringing advertising back full-circle to a big focus on word-of-mouth strategies.

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Opinion: CMO World Tour Interview with Johan Jervoe, global vice-president of marketing & sales, Intel
Jul 28, 2011
Frédéric Colas

Opinion: CMO World Tour Interview with Johan Jervoe, global vice-president of marketing & sales, Intel

GLOBAL - Frédéric Colas, the chief strategy officer of digital marketing group Fullsix interviews Intel's global vice-president of marketing & sales Johan Jervoe on the challenges for corporations looking to navigate the speed of the changing digital world.

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Opinion: CMO World Tour interview with Olivier Faujour, General Mills
Apr 4, 2012
Frédéric Colas

Opinion: CMO World Tour interview with Olivier Faujour, General Mills

As part of the CMO World Tour series, Frédéric Colas is the Chief Strategic Officer of Fullsix speaks with Olivier Faujour, President of General Mills in France, Benelux and Italy on digital media's global reach.

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CMO World Tour: Martin Riley, CMO, Pernod Ricard
Aug 2, 2012
Frédéric Colas

CMO World Tour: Martin Riley, CMO, Pernod Ricard

Frédéric Colas, chief strategic officer of Fullsix, interviews Martin Riley, chief marketing officer of Pernod Ricard on the joy of the informed consumer in this latest installment of the CMO World Tour project.

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OPINION: Revlon's Julia Goldin joins the CMO World Tour
Jul 24, 2011
Frédéric Colas

OPINION: Revlon's Julia Goldin joins the CMO World Tour

GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, interviews Revlon CMO Julia Goldin as part of the CMO World Tour series.

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CMO WORLD TOUR: Chris Burggraeve, global CMO for AB InBev, on understanding digital
Jul 17, 2011
Frédéric Colas

CMO WORLD TOUR: Chris Burggraeve, global CMO for AB InBev, on understanding digital

In the first of a series of interviews by Frédéric Colas, the chief strategic officer of Fullsix speaks with Chris Burggraeve, global chief marketing officer for AB InBev. The project is in partnership with the World Federation of Advertisers and Facebook.

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Opinion: CMO World Tour interview with Unilever's Keith Weed
Nov 13, 2011
Frédéric Colas

Opinion: CMO World Tour interview with Unilever's Keith Weed

Frédéric Colas, chief strategic officer of Fullsix, speaks to Keith Weed, chief marketing and communications officer at Unilever, on marketers who, until they become digital natives, are "lost".

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CMO World Tour: Pierre Woreczek, chief brand and strategy officer, McDonald’s Europe
Aug 12, 2012
Frédéric Colas

CMO World Tour: Pierre Woreczek, chief brand and strategy officer, McDonald’s Europe

GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, sits down with Pierre Woreczek, chief brand and strategy officer, McDonald’s Europe, to talk about brands handing over control to the consumer.

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CMO World Tour: David Fischer, Facebook's VP of advertising and global operations
Jul 10, 2012
Frédéric Colas

CMO World Tour: David Fischer, Facebook's VP of advertising and global operations

Frédéric Colas chief strategy officer of Fullsix speaks to David Fischer, VP of advertising and global operations at Facebook on the importance of speed in the world of digital marketing.

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CMO World Tour: How Yum Brands managed its Malaysian YouTube crisis
Sep 23, 2012
Frédéric Colas

CMO World Tour: How Yum Brands managed its Malaysian YouTube crisis

Frédéric Colas, chief strategic officer of Fullsix, interviews the CMO of Yum Brands Asia, Vipul Chawla, on how the company responds to social media crises, in this installment of the CMO World Tour project.

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CMO World Tour: Jim Stengel, former CMO of P&G
Jun 19, 2012
Frédéric Colas

CMO World Tour: Jim Stengel, former CMO of P&G

Frédéric Colas, chief strategic officer of Fullsix, speaks to Jim Stengel, president and founder of the Jim Stengel company and former CMO at Proctor & Gamble, on differentiation through corporate values.

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Opinion: CMO World Tour interview with Fiat's Joao Ciaco
Sep 15, 2011
Frédéric Colas

Opinion: CMO World Tour interview with Fiat's Joao Ciaco

GLOBAL - In this installment of the CMO World Tour, Frédéric Colas, chief strategic officer of Fullsix, sits down with João Ciaco, director of advertising and relationship marketing for Latin America and Brazil, Fiat, in Beijing.

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Opinion: CMO World Tour interview with Federico Gonzalez of Disneyland Paris
Feb 27, 2012
Frédéric Colas

Opinion: CMO World Tour interview with Federico Gonzalez of Disneyland Paris

GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, interviews Federico Gonzalez, senior vice-president of marketing and sales at Disneyland Paris, about the dangers of focusing on the small percentage of customers that fall into the early-adopter category.

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Opinion: CMO World Tour interview with Jon Wilkins, co-founder of Naked.
Aug 14, 2011
Frédéric Colas

Opinion: CMO World Tour interview with Jon Wilkins, co-founder of Naked.

Frédéric Colas, chief strategic officer of Fullsix, interviews Jon Wilkins, the co-founder of creative agency Naked Communications, as part of the on-going CMO World Tour series.

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