Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.
Still one of the most effective channels, email should still get as much attention as other marketing mediums, according to marketing heads at Toyota and JAM Direct.
Digital agency will be rolled into Merkle.
The Singapore startup is employing innovative new technology to solve a longstanding problem.
August 11 event to highlight research on 8,500 APAC football fans.
Stephanie Buscemi explains why the breaking down of business silos means it’s never been a better time to be a CMO.
Too many marketers have difficulty accessing the data they need, let alone understanding it, said panellists at Re:Con Thailand.
Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, industry leaders discuss the importance of agencies being involved in business strategy from the start.
At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year.
Unit combines publisher’s existing creative and content marketing teams.
From mirror neurons to brain systems, Deepak Varma at Kantar explains how neuroscience is teaching brands even more about their advertising and audiences.
Aaron Price says knowledge of data in the industry still needs to get better, but marketers have come a long way in a pretty short time.
Newly-merged PR agency selects local leaders from existing talent pool.
Andrew Clarke explains why continuing to try new things is critical for one of the world’s largest advertisers.
Data marketing firm will become part of IPG Mediabrands portfolio.
New agreement continues collaboration on advertising, content and marketing services.
Company touts rapid user growth in the region’s third-largest country, as well as increasing brand activity.
Facebook's Reynold D’Silva sounds an alarm for mid- to senior-level marketers.
Deal will see STB and Qantas jointly promote Singapore as a travel destination.