Search results for "event marketing"

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Email “still an alpha channel” for marketing
Jun 19, 2019
Faaez Samadi

Email “still an alpha channel” for marketing

Still one of the most effective channels, email should still get as much attention as other marketing mediums, according to marketing heads at Toyota and JAM Direct.

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Plugging the disconnect between finance and marketing
Mar 12, 2019
Faaez Samadi

Plugging the disconnect between finance and marketing

Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.

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DAN acquires Happy Marketer
Feb 21, 2019
Faaez Samadi

DAN acquires Happy Marketer

Digital agency will be rolled into Merkle.

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How Saleswhale is using AI to bridge the marketing-sales gap
May 15, 2019
Faaez Samadi

How Saleswhale is using AI to bridge the marketing-sales gap

The Singapore startup is employing innovative new technology to solve a longstanding problem.

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Salesforce global CMO: “To lead marketing, you have to get out of marketing”
Jun 25, 2019
Faaez Samadi

Salesforce global CMO: “To lead marketing, you have to get out of marketing”

Stephanie Buscemi explains why the breaking down of business silos means it’s never been a better time to be a CMO.

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Campaign partners with Football Inc for Fan Index 2017 event
Jul 28, 2017
Faaez Samadi

Campaign partners with Football Inc for Fan Index 2017 event

August 11 event to highlight research on 8,500 APAC football fans.

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Watch: DBS marketing chief on immersive content
Mar 14, 2019
Faaez Samadi

Watch: DBS marketing chief on immersive content

Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.

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Data ownership critical to successful digital marketing
Nov 21, 2018
Faaez Samadi

Data ownership critical to successful digital marketing

Too many marketers have difficulty accessing the data they need, let alone understanding it, said panellists at Re:Con Thailand.

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Marketing must solve business problems to maintain its value
Apr 8, 2019
Faaez Samadi, Robert Sawatzky

Marketing must solve business problems to maintain its value

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, industry leaders discuss the importance of agencies being involved in business strategy from the start.

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Global marketers expect their budgets to rise in 2019
Aug 1, 2018
Faaez Samadi, Magda Ibrahim

Global marketers expect their budgets to rise in 2019

At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year.

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SPH launches content marketing unit Sweet
Jul 2, 2018
Faaez Samadi

SPH launches content marketing unit Sweet

Unit combines publisher’s existing creative and content marketing teams.

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Capturing hearts and minds: Why neuroscience is integral to marketing
Jun 20, 2018
Faaez Samadi

Capturing hearts and minds: Why neuroscience is integral to marketing

From mirror neurons to brain systems, Deepak Varma at Kantar explains how neuroscience is teaching brands even more about their advertising and audiences.

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Techies and marketers now speaking the same language: Expedia CMO
Oct 12, 2018
Faaez Samadi

Techies and marketers now speaking the same language: Expedia CMO

Aaron Price says knowledge of data in the industry still needs to get better, but marketers have come a long way in a pretty short time.

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Burson Cohn & Wolfe announces APAC market leaders
Apr 3, 2018
Faaez Samadi

Burson Cohn & Wolfe announces APAC market leaders

Newly-merged PR agency selects local leaders from existing talent pool.

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We’re about innovation without chaos: Mars global marketing head
Aug 14, 2018
Faaez Samadi

We’re about innovation without chaos: Mars global marketing head

Andrew Clarke explains why continuing to try new things is critical for one of the world’s largest advertisers.

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IPG acquires Acxiom Marketing Solutions for US$2.3 billion
Jul 3, 2018
Faaez Samadi

IPG acquires Acxiom Marketing Solutions for US$2.3 billion

Data marketing firm will become part of IPG Mediabrands portfolio.

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SPH, StarHub extend content and marketing partnership
Jan 16, 2018
Faaez Samadi

SPH, StarHub extend content and marketing partnership

New agreement continues collaboration on advertising, content and marketing services.

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Indonesia biggest APAC market for Instagram
Jul 26, 2017
Faaez Samadi

Indonesia biggest APAC market for Instagram

Company touts rapid user growth in the region’s third-largest country, as well as increasing brand activity.

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Today’s marketers: A 'lost generation'?
Oct 30, 2017
Faaez Samadi

Today’s marketers: A 'lost generation'?

Facebook's Reynold D’Silva sounds an alarm for mid- to senior-level marketers.

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Qantas and STB sign $5 million marketing tie-up
Mar 13, 2018
Faaez Samadi

Qantas and STB sign $5 million marketing tie-up

Deal will see STB and Qantas jointly promote Singapore as a travel destination.