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Disruption boss takes up SCMP marketing post
Sep 4, 2008
Ella Fitszimmons

Disruption boss takes up SCMP marketing post

HONG KONG - The Hong Kong branch of TBWATequila's strategic brand division The Disruption Consultancy is folding into the main body of the agency, following the departure of CEO Michael McComb (pictured).

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MNCs warned of Bird's Nest naming rights risk
Aug 19, 2008
Ella Fitszimmons

MNCs warned of Bird's Nest naming rights risk

BEIJING - Industry observers have cautioned that naming rights to the 'Bird's Nest' national stadium in Beijing, currently up for tender, may not meet the expectations that come with a price tag believed to be hundreds of millions of dollars.

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New Balance launches 'Love/hate' drive in China
Oct 9, 2008
Ella Fitszimmons

New Balance launches 'Love/hate' drive in China

SHANGHAI - New Balance has launched a campaign around the theme 'Love-hate' in China, developed by Proximity China.

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Canton Trade Fair selects TBWA\China
Aug 26, 2008
Ella Fitszimmons

Canton Trade Fair selects TBWA\China

BEIJING - Canton Trade Fair has chosen TBWA\China's Beijing office to handle the 104th China Import and Export Exhibition, which will be held in Guangzhou between 15 October and 6 November this year.

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Volkswagen campaign aims for fashion appeal
Aug 19, 2008
Ella Fitszimmons

Volkswagen campaign aims for fashion appeal

BEIJING - Volkswagen is looking to position its New Beetle as the ultimate fashion accessory in the PRC, through the launch of a DMG-designed integrated campaign.

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Tom ties up with Stardoll for female-focused site
Aug 21, 2008
Ella Fitszimmons

Tom ties up with Stardoll for female-focused site

BEIJING - Chinese media conglomerate Tom Group's internet arm is hoping to capitalise on the PRC's young female, fashion-obsessed audience through an exclusive Chinese-language tie up with Swedish virtual market Stardoll.

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DHL excludes TV from China media pitch
Sep 18, 2008
Ella Fitszimmons

DHL excludes TV from China media pitch

MACAU - DHL has put its mainland media business up for review, with a brief that excludes TV advertising.

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Levi's hands integrated business to Madison World
Sep 10, 2008
Ella Fitszimmons

Levi's hands integrated business to Madison World

MUMBAI - Levi's has consolidated all its Indian marketing business - excluding creative work - to Madison World, marking the first time that the Indian-owned agency has offered one client the full range of its services.

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'Levi's unbuttoned' set for Hong Kong rollout
Aug 29, 2008
Ella Fitszimmons

'Levi's unbuttoned' set for Hong Kong rollout

HONG KONG - Levi's will launch the Hong Kong leg of its global 'Live unbuttoned' campaign on 1 September, running until early October across print, online, out of home and outdoor television.

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LVMH picks Fleishman and Proximity in China
Aug 28, 2008
Ella Fitszimmons

LVMH picks Fleishman and Proximity in China

SHANGHAI - Fleishman-Hillard and Proximity Live have secured the PR and strategy planning duties for several of luxury conglomerate LVMH's brand on the China market, including the flagship brands V.S.O.P Hennessy and Moet et Chandon.

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Mengniu retains Saatchis, pitches corporate branding
Aug 27, 2008
Ella Fitszimmons

Mengniu retains Saatchis, pitches corporate branding

BEIJING - Saatchi & Saatchi has retained the Mengniu white milk business, following a three-way pitch that included ADK and Ogilvy subsidiary Jia Xin.

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Wyeth Gold rolls out new Hong Kong push
Sep 12, 2008
Ella Fitszimmons

Wyeth Gold rolls out new Hong Kong push

HONG KONG - Leo Burnett has launched its first campaign for Wyeth premium brand Wyeth Gold into Hong Kong's competitive milk powder market, seeking to fight off competition from international and Japanese brands, all of which have heavy media spend in the region.

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Puma Time watches launch HK campaign
Aug 28, 2008
Ella Fitszimmons

Puma Time watches launch HK campaign

HONG KONG - Fashion watch range Puma Time has launched an advertising campaign, designed in-house by licensee EganaGoldpfeil Group, which also handled media planning and buying.

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Equestrio gears up for China launch
Aug 8, 2008
Ella Fitszimmons

Equestrio gears up for China launch

HONG KONG - High-end equestrian and lifestyle magazine Equestrio is set to launch in China today.

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Facebook numbers soar in Asia-Pacific
Aug 14, 2008
Ella Fitszimmons

Facebook numbers soar in Asia-Pacific

ASIA-PACIFIC - Facebook's local-language adaptation appears to be paying off in Asia-Pacific, judging by the social networking site's explosive growth in the region over the past year.

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LVMH to boost awareness
Sep 4, 2008
Ella Fitszimmons

LVMH to boost awareness

SHANGHAI - Luxury product group LVMH has awarded the public relations and strategy planning accounts for several of its brands in the mainland to Fleishman-Hillard and Proximity.

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Anta calls for China creative work pitch
Aug 19, 2008
Ella Fitszimmons

Anta calls for China creative work pitch

SHANGHAI - Sportswear brand Anta is inviting agencies to pitch for its creative account as it looks to step up its challenge to big-name rivals in mainland China.

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Coca-Cola rolls out premium tea brand
Sep 12, 2008
Ella Fitszimmons

Coca-Cola rolls out premium tea brand

HONG KONG - Coca-Cola has launched a new cold tea drink, tapping newly-formed creative shop Metta to develop the campaign.

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New StanChart campaign targets young adults
Sep 7, 2008
Ella Fitszimmons

New StanChart campaign targets young adults

HONG KONG - Standard Chartered Bank Hong Kong has launched Click-a-Count, an account aimed at young adults, facilitating the sector's day-to-day transactional needs and rewarding customers for every transaction - or 'Click' - made.

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SCMP turnover drops on advertising downturn
Sep 2, 2008
Ella Fitszimmons

SCMP turnover drops on advertising downturn

HONG KONG - The interim results for SCMP Group have revealed anticipated losses, with turnover dropping 12 per cent from July 2007, and shareholder profit dropping 29 per cent in the same period.

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