Search results for "event marketing"

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'Be scrappy,' says Grindr founder
May 25, 2016
Eleanor Hawkins

'Be scrappy,' says Grindr founder

Grindr CEO and founder Joel Simkhai told the C2 audience how to build an app.

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'Brand management: We don't know what that means anymore'
May 26, 2016
Eleanor Hawkins

'Brand management: We don't know what that means anymore'

Everything's changing so fast that brands need to create at the speed of the consumer, be more nimble. And, in fact, find a work-life balance. Wisdom and insight from two of the world's biggest brands at C2 Montreal ...

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The core pillars to a successful brand partnership
May 27, 2016
Eleanor Hawkins

The core pillars to a successful brand partnership

Brand partnership models are changing. It's a more complex process now, and in the age of The Many, a lot of brand partnerships out there are much more than just a marketing stunt ...

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Video creators: The mavericks of the future
May 28, 2016
Eleanor Hawkins

Video creators: The mavericks of the future

At C2, YouTube stars talked about the nature of their celebrity and how to grow an audience.

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