Campaign US asked media and tech experts which products from Vegas they would be talking to their clients about this week.
New guidelines urge creation of chief media officer role to oversee agencies, and include template for airtight contract.
In his first interview, the chief marketing and customer officer gets tough on digital visibility and explains why BBDO's Snickers work is "the best of Mars."
The digital training program is now available in seven languages, including Korean, Japanese and simplified Chinese, and a scaled-down version compatible with 2G connections.
Singapore will host regional judging as the social network seeks to eliminate cultural bias and raise its own profile as a global ad platform.
After an iconic 4-year run as the face of the Macbook, the actor becomes the latest brand spokesman to appear in a competitor's commercial.
Fewer, better ads; creative freedom for agencies; AOR relationships; and research, research, research.
Months after losing the retailer's media business, the holding company has nabbed Walmart's US creative and in-store duties.
The joint venture will operate in the US., Australia, Brazil, Mexico and the UK
NEW YORK - SC Johnson on Thursday chose to consolidate its media business, awarding its $600 million global media-buying account to Omnicom Group’s PHD.
Irish transplant Orla Mitchell is quietly driving innovation for brands like Doublemint and Skittles at Wrigley.
With his sixth book, legendary adman reflects on the runaway evolution of his signature concept.
"I wouldn't be taking the job if I didn't have plans to do it better," says former Xaxis CEO.
It took Pedigree and BBDO more than a year to find the tagline. This is what happened to it next.
Faith Brewitt, former head of Greater China for MSLGroup, has filed a lawsuit saying she was denied the time and basic tools to do her job.
'Behavior like this is simply unacceptable in our Groupe," says Arthur Sadoun, CEO of Publicis Communications, in an internal memo.