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The 7 CES products marketers need to know about
Jan 12, 2016
Douglas Quenqua

The 7 CES products marketers need to know about

Campaign US asked media and tech experts which products from Vegas they would be talking to their clients about this week.

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ANA: To end rebates, marketers must seize control of media agency relationships
Jul 19, 2016
Douglas Quenqua

ANA: To end rebates, marketers must seize control of media agency relationships

New guidelines urge creation of chief media officer role to oversee agencies, and include template for airtight contract.

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Exclusive Q&A: Mars CMO Andrew Clarke on transparency, fighting for your agencies
Feb 3, 2017
Douglas Quenqua

Exclusive Q&A: Mars CMO Andrew Clarke on transparency, fighting for your agencies

In his first interview, the chief marketing and customer officer gets tough on digital visibility and explains why BBDO's Snickers work is "the best of Mars."

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Facebook woos global advertisers with language support in Blueprint
Mar 7, 2016
Douglas Quenqua

Facebook woos global advertisers with language support in Blueprint

The digital training program is now available in seven languages, including Korean, Japanese and simplified Chinese, and a scaled-down version compatible with 2G connections.

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Facebook 'internationalises' ad awards with global bracket system
Jan 5, 2016
Douglas Quenqua

Facebook 'internationalises' ad awards with global bracket system

Singapore will host regional judging as the social network seeks to eliminate cultural bias and raise its own profile as a global ad platform.

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Justin Long defects from Apple to Huawei for US invasion
Feb 1, 2017
Douglas Quenqua

Justin Long defects from Apple to Huawei for US invasion

After an iconic 4-year run as the face of the Macbook, the actor becomes the latest brand spokesman to appear in a competitor's commercial.

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7 keys to CMO Bruce McColl's success at Mars
May 3, 2016
Douglas Quenqua

7 keys to CMO Bruce McColl's success at Mars

Fewer, better ads; creative freedom for agencies; AOR relationships; and research, research, research.

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Walmart and Publicis Groupe forge strategic relationship in surprise deal
Jul 13, 2016
Douglas Quenqua

Walmart and Publicis Groupe forge strategic relationship in surprise deal

Months after losing the retailer's media business, the holding company has nabbed Walmart's US creative and in-store duties.

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JWT, Hill & Knowlton debut global content arm, Colloquial
Jun 8, 2015
Douglas Quenqua

JWT, Hill & Knowlton debut global content arm, Colloquial

The joint venture will operate in the US., Australia, Brazil, Mexico and the UK

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SC Johnson awards $600 million global media buying to PHD
May 15, 2015
Douglas Quenqua

SC Johnson awards $600 million global media buying to PHD

NEW YORK - SC Johnson on Thursday chose to consolidate its media business, awarding its $600 million global media-buying account to Omnicom Group’s PHD.

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Meet the little-known CMO atop a global confectionary giant
Mar 4, 2016
Douglas Quenqua

Meet the little-known CMO atop a global confectionary giant

Irish transplant Orla Mitchell is quietly driving innovation for brands like Doublemint and Skittles at Wrigley.

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Jean-Marie Dru on disruption, the 'innovation deficit' and the future of TBWA
Dec 11, 2015
Douglas Quenqua

Jean-Marie Dru on disruption, the 'innovation deficit' and the future of TBWA

With his sixth book, legendary adman reflects on the runaway evolution of his signature concept.

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Q&A: New CEO Brian Lesser on GroupM's digital reinvention
Nov 9, 2015
Douglas Quenqua

Q&A: New CEO Brian Lesser on GroupM's digital reinvention

"I wouldn't be taking the job if I didn't have plans to do it better," says former Xaxis CEO.

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Pedigree 'Feed the Good': How one idea is being interpreted around the world
Sep 29, 2015
Jenny Chan 陳詠欣, Douglas Quenqua

Pedigree 'Feed the Good': How one idea is being interpreted around the world

It took Pedigree and BBDO more than a year to find the tagline. This is what happened to it next.

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Former MSLGroup China CEO files gender discrimination suit against Publicis
Feb 1, 2017
Douglas Quenqua

Former MSLGroup China CEO files gender discrimination suit against Publicis

Faith Brewitt, former head of Greater China for MSLGroup, has filed a lawsuit saying she was denied the time and basic tools to do her job.

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Saatchi's Roberts placed on leave for comments on gender diversity
Aug 1, 2016
Douglas Quenqua

Saatchi's Roberts placed on leave for comments on gender diversity

'Behavior like this is simply unacceptable in our Groupe," says Arthur Sadoun, CEO of Publicis Communications, in an internal memo.

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