Search results for "event marketing"

Articles: 17 Results Filter results»
Order By: Relevant | Latest
Premium
Andy Gibson joins Fosters as chief marketing officer
Jul 14, 2011
David Seidler

Andy Gibson joins Fosters as chief marketing officer

SYDNEY - Foster’s Group has appointed Andy Gibson, formerly of global beverage giant Diageo, to the role of chief marketing officer.

Premium
Catherine McNabb joins Dusit Thani as vice president of sales and marketing
Jul 25, 2011
David Seidler

Catherine McNabb joins Dusit Thani as vice president of sales and marketing

BANGKOK - Dusit Thani Group, the Bangkok-based hotel and resort company, has appointed Catherine McNabb as vice president of sales and marketing.

Premium
I-Com forum seeks consensus on audience measurement
Jul 28, 2011
David Seidler

I-Com forum seeks consensus on audience measurement

SINGAPORE - The International Conference on Online Media Measurement (I-COM) has expanded into Asia, appointing former Starcom MediaVest executive director Shashank Tripathi as its vice-chairman in the region.

Premium
Platzner and District 3 combine
Jul 7, 2011
David Seidler

Platzner and District 3 combine

SINGAPORE - Boutique Singapore-based marketing agency Platzner has announced a partnership with web engineering company District 3 Asia.

Premium
What's a 'like' worth? Measuring success for social media campaigns
Jul 29, 2011
David Seidler

What's a 'like' worth? Measuring success for social media campaigns

ASIA-PACIFIC - Facebook, Twitter, and YouTube are almost always at the core of any brand's social media strategy - but can campaigns there be measured with any real accuracy? Experts are divided.

Premium
Cimarron Group takes on China
Jul 12, 2011
David Seidler

Cimarron Group takes on China

BEIJING - The Cimarron Group, a US-based marketing agency specialising in digital content, has opened its first office in mainland China.

Premium
CNN leads the race for news viewers: Synovate
Jul 15, 2011
David Seidler

CNN leads the race for news viewers: Synovate

ASIA-PACIFIC - CNN has come out tops in the latest Pan-Asian cross media survey, according to Synovate, the market research firm behind the quarterly statistics.

Premium
Boeing appoints new Southeast Asia communications director
Jul 27, 2011
David Seidler

Boeing appoints new Southeast Asia communications director

SINGAPORE - Boeing has announced the appointment of Jay Krishnan as its Communications director for Southeast Asia.

Premium
New Zealand's Professional Public Relations signs up with Burson-Marsteller
Jul 14, 2011
David Seidler

New Zealand's Professional Public Relations signs up with Burson-Marsteller

AUCKLAND - New Zealand agency Professional Public Relations (PPR) has announced an agreement with global communications firm Burson-Marsteller.

Premium
Lowe Lintas wins Post-It for 3M
Jul 8, 2011
David Seidler

Lowe Lintas wins Post-It for 3M

BANGALORE - Lowe Lintas, India, has been awarded 3M 's Post-It account after the global innovation giant called for a multi-agency pitch to market the iconic brand. and another developing 3M's consumer and office (C&O) business.

Premium
Japanese mobile merger makes for big new player
Jul 29, 2011
David Seidler

Japanese mobile merger makes for big new player

TOKYO - Japanese telecommunications operator KDDI Corporation it is set to acquire Tokyo-based mobile ad service provider Nobot.

Premium
Sony launches US$11.2 million Bollywood campaign for Vaio
Sep 15, 2011
David Seidler

Sony launches US$11.2 million Bollywood campaign for Vaio

NEW DELHI - Sony India has launched a US$11.2 million advertising campaign for its Vaio laptop range in an effort to bolster market share in the tech-hungry subcontinent.

Premium
Warner TV launches in Hong Kong
Jul 11, 2011
David Seidler

Warner TV launches in Hong Kong

HONG KONG - Already popular in Singapore and Taiwan, Warner TV has been launched on to Hong Kong's pay TV airwaves, through PCCW's internet television service Now TV.

Premium
CASE STUDY: National Geographic garners 35,000 entries for its 'Live Curious' awards
Jul 15, 2011
David Seidler

CASE STUDY: National Geographic garners 35,000 entries for its 'Live Curious' awards

Fox International's National Geographic Channel rebranded its annual documentary-making contest and used social media to drive the number of entries it garnered to a record level.

Premium
Sydney Opera House 'opens doors' with big new video
Jul 26, 2011
David Seidler

Sydney Opera House 'opens doors' with big new video

SYDNEY - The Sydney Opera House has launched a bold new campaign video to highlight the variety of its performances. The five-minute film was produced by Sydney creative agency Three Drunk Monkeys.

Premium
Petronas urges travel safety, through branded video series
Jul 25, 2011
David Seidler

Petronas urges travel safety, through branded video series

KUALA LUMPUR - Malaysian oil and gas company Petronas has launched its first branded video entertainment project, entitled 'Travel safe and save with Petronas Primax 95 Xtra.'

Premium
Zaid Ibrahim rebrands as Zicolaw, Southeast Asia law specialist
Jul 15, 2011
David Seidler

Zaid Ibrahim rebrands as Zicolaw, Southeast Asia law specialist

SOUTHEAST ASIA - Zaid Ibrahim, one of Malaysia’s largest law firms, has rebranded to expand into the Southeast Asia market, taking on the name Zicolaw and opening a regional hub in Singapore as part of the process.

Filter results

Date

Article Type

Site Category

Author