The Tokyo launch party for the Prophere took an unexpected turn.
With a newly formed global department, Japan Airlines is aiming for greater brand consistency and service innovation.
The innovative Japanese retailer is at the forefront of fundamental change in the way fast fashion brands engage with their customers.
The former Dentsu creative director sees the video sharing app as an example of a platform that doesn’t just understand its audience, but “sympathises” with them.
Opinions are divided about the validity of modern marketing degrees. We explore what differentiates some of Asia's top courses and ask to what extent they help—or hinder—future industry professionals.
The move follows the launch of a major advertising push around Tokyo 2020.
Adapting products, services and communications based on consumer DNA is an alluring idea that will be difficult to implement.
TOKYO - McCann Worldgroup Japan has hired Michel Mommejat as managing director of digital, data and technology as it looks to unify digital operations across disciplines.
The Tokyo government wants to preserve one of the city’s strongest cultural assets in a new location, but lacks a strategy.
The industry is in a state of upheaval, but that’s no reason to be pessimistic.
The bike share company has run into difficulties less than six months after launching in Japan.
A foundation in the basics can help build an equal footing with clients, but more specific skills combined with the right personal qualities can go a lot further.
How TBWA Hakuhodo's new Disruption Consulting unit plans to help Japanese companies change.
Five pundits from different corners of the business share their anticipations.
Japan's fast growing short-term rental sector could help the company sell more beauty products.
The year brought home some uncomfortable truths about online media, HR policy in advertising and pitching.
Campaign Japan concludes its coverage for the year with a look back at some of the most important happenings, ideas and work—and considers what the industry can learn from it all.
The Japanese ecommerce firm will have exclusive distribution rights for live games in Japan.
Cue & Co will aim to provide one-stop services in what KKR sees as a fragmented market.
The company aims to hold TV accountable at last, pushing Dentsu out of its comfort zone.