Search results for "event marketing"

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Traditional marketing no longer works in China
Apr 8, 2019
Daniel Langer

Traditional marketing no longer works in China

Here’s what does.

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The changes luxury brands need to make in China
Sep 8, 2019
Daniel Langer

The changes luxury brands need to make in China

Very few brands tell their story right, and even fewer are excellent in providing a “branded experience” along all touchpoints of the customer journey.

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5 luxury trends in China that matter to brands
Nov 25, 2019
Daniel Langer

5 luxury trends in China that matter to brands

Relevant for all luxury brands, including in the fashion, food and beverage, lifestyle, and service categories, these trends are changing the way the game must be played to stay relevant.

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Why most luxury brands fail with Chinese millennials
Jun 10, 2019
Daniel Langer

Why most luxury brands fail with Chinese millennials

Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately.

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Luxury 2030: What luxury brands need to start doing now
Jan 6, 2020
Daniel Langer

Luxury 2030: What luxury brands need to start doing now

So you think the luxury market is challenging now? Just wait until the year 2030 when Gen Zers become the largest spending group in the world.

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Luxury 2030: The rise of personal luxury experiences
Jan 15, 2020
Daniel Langer

Luxury 2030: The rise of personal luxury experiences

Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalisation.

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Why luxury’s hidden value drivers matter to brands
Nov 14, 2019
Daniel Langer

Why luxury’s hidden value drivers matter to brands

People subconsciously ascribe enhanced attractiveness to luxury, and that expected attractiveness drives the value of luxury products significantly.

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