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Red Bull and Heineken: F1 marketing overhaul is starting to pay off
Mar 21, 2019
Daniel Farey-Jones

Red Bull and Heineken: F1 marketing overhaul is starting to pay off

Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.

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Lexus marketer: In-housing boosts creativity through 'corridor conversations'
Mar 21, 2019
Daniel Farey-Jones

Lexus marketer: In-housing boosts creativity through 'corridor conversations'

Brand communications manager Emma Lane says she is sold on in-housing after two years.

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Cannes Lions revenue down 9%, but marketers spending more
Jul 24, 2018
Daniel Farey-Jones

Cannes Lions revenue down 9%, but marketers spending more

Revenue from delegate passes and awards entries fell by 15.5% and 13.6%, respectively.

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Huawei CMO makes Global Marketer of the Year shortlist
Dec 20, 2017
Daniel Farey-Jones

Huawei CMO makes Global Marketer of the Year shortlist

The World Federation of Advertisers has shortlisted six CMOs to compete for its inaugural Global Marketer of the Year award.

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How hotel smartphone brand Handy is carving out a new market serving travellers
Mar 28, 2018
Daniel Farey-Jones

How hotel smartphone brand Handy is carving out a new market serving travellers

The founder of Hong Kong-based Tink Labs came up with the idea for Handy, a complimentary smartphone that is now installed in 700,000 hotel rooms worldwide, four years ago.

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Trump shock puts politically engaged marketers in introspective mood
Nov 10, 2016
Daniel Farey-Jones, Robert Sawatzky

Trump shock puts politically engaged marketers in introspective mood

Marketers on each side of the Atlantic have reacted in different ways to Donald Trump and the Republican Party winning power in the US.

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Microsoft appoints global marketer
Apr 8, 2011
Daniel Farey-Jones

Microsoft appoints global marketer

GLOBAL - Microsoft has appointed Chris Capossela as its new global marketing chief and put him in charge of its consumer channels business.

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Bloomberg Media clocks up 16% annual revenue growth
Jan 30, 2019
Daniel Farey-Jones

Bloomberg Media clocks up 16% annual revenue growth

CEO Justin Smith expecting double-digit growth again in 2019.

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WPP overtakes Omnicom as biggest marketing group
Jan 6, 2011
Daniel Farey-Jones

WPP overtakes Omnicom as biggest marketing group

GLOBAL - WPP last year registered the largest revenue for a global publicly listed marketing services company, pushing Omnicom out of the top spot.

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P&G chief lays out $1 billion marketing efficiency vision
Feb 27, 2012
Daniel Farey-Jones

P&G chief lays out $1 billion marketing efficiency vision

GLOBAL - P&G's chief executive Bob McDonald has promised to deliver $1 billion (£632 million) in savings throughout the next five years with more efficient marketing, while stressing "we are not looking to make significant cuts in marketing support behind our brands".

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FIFA cracks down on Bavaria after World Cup ambush marketing stunt
Jun 21, 2010
Daniel Farey-Jones, unknown unknown

FIFA cracks down on Bavaria after World Cup ambush marketing stunt

GLOBAL - FIFA is filing a civil case against Bavaria, the brewer behind an ambush marketing stunt at the World Cup. We ask PR experts in the region what they think of FIFA's reaction.

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Growing ad revenue is making Amazon more profitable
Jul 30, 2018
Daniel Farey-Jones

Growing ad revenue is making Amazon more profitable

Ad sales is now a "multibillion dollar business" for the online retailer, which is improving the service for advertisers with greater process automation and more measurement capabilities.

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Brian Wieser joins GroupM to lead business intelligence
Feb 7, 2019
Daniel Farey-Jones

Brian Wieser joins GroupM to lead business intelligence

The prominent media and advertising analyst moves to the agency world after eight years at Pivotal Research.

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WPP first-half profits jump to US$546 million
Aug 25, 2011
Daniel Farey-Jones

WPP first-half profits jump to US$546 million

LONDON - WPP has unveiled a 37 per cent year-on-year increase in first-half pre-tax profits to US$546 milllion, after a strong performance including "surprisingly" high growth in the UK.

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Diageo CMO presses agencies to speed up hiring of female creative chiefs
Dec 6, 2018
Daniel Farey-Jones

Diageo CMO presses agencies to speed up hiring of female creative chiefs

'The pace of substantive change has been too slow', agencies told.

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Google ad revenues surge 24% in latest quarter
Jul 25, 2018
Daniel Farey-Jones

Google ad revenues surge 24% in latest quarter

Parent company Alphabet reports $3.2 billion in profit even after accounting for the recently announced European Commission fine.

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Intel hands $300m global media to Dentsu Aegis
Oct 10, 2018
Daniel Farey-Jones, Gideon Spanier

Intel hands $300m global media to Dentsu Aegis

Chip giant consolidates media activity with ‘Team Intel’, a bespoke offering uniting talent from Carat, Merkle and Amnet.

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Engine lures R/GA veteran Jim Moffatt to lead Europe and Asia
Sep 12, 2018
Daniel Farey-Jones

Engine lures R/GA veteran Jim Moffatt to lead Europe and Asia

Moffatt took R/GA APAC from 10 employees in Singapore in 2014 to more than 250 in five APAC offices today.

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Adobe buys video ad tech firm TubeMogul for $540m
Nov 11, 2016
Daniel Farey-Jones

Adobe buys video ad tech firm TubeMogul for $540m

Adobe has agreed to buy TubeMogul, which makes software allowing brands and agencies to plan and buy video advertising, for US$540 million.

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Sorrell 'saddened and disturbed' by resignation at WPP China
Jul 26, 2018
Daniel Farey-Jones

Sorrell 'saddened and disturbed' by resignation at WPP China

Former WPP leader reacts to resignation of non-executive director Hugo Shong.

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