Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.
Brand communications manager Emma Lane says she is sold on in-housing after two years.
Revenue from delegate passes and awards entries fell by 15.5% and 13.6%, respectively.
The World Federation of Advertisers has shortlisted six CMOs to compete for its inaugural Global Marketer of the Year award.
The founder of Hong Kong-based Tink Labs came up with the idea for Handy, a complimentary smartphone that is now installed in 700,000 hotel rooms worldwide, four years ago.
Marketers on each side of the Atlantic have reacted in different ways to Donald Trump and the Republican Party winning power in the US.
GLOBAL - Microsoft has appointed Chris Capossela as its new global marketing chief and put him in charge of its consumer channels business.
CEO Justin Smith expecting double-digit growth again in 2019.
GLOBAL - WPP last year registered the largest revenue for a global publicly listed marketing services company, pushing Omnicom out of the top spot.
GLOBAL - P&G's chief executive Bob McDonald has promised to deliver $1 billion (£632 million) in savings throughout the next five years with more efficient marketing, while stressing "we are not looking to make significant cuts in marketing support behind our brands".
GLOBAL - FIFA is filing a civil case against Bavaria, the brewer behind an ambush marketing stunt at the World Cup. We ask PR experts in the region what they think of FIFA's reaction.
Ad sales is now a "multibillion dollar business" for the online retailer, which is improving the service for advertisers with greater process automation and more measurement capabilities.
The prominent media and advertising analyst moves to the agency world after eight years at Pivotal Research.
LONDON - WPP has unveiled a 37 per cent year-on-year increase in first-half pre-tax profits to US$546 milllion, after a strong performance including "surprisingly" high growth in the UK.
'The pace of substantive change has been too slow', agencies told.
Parent company Alphabet reports $3.2 billion in profit even after accounting for the recently announced European Commission fine.
Chip giant consolidates media activity with ‘Team Intel’, a bespoke offering uniting talent from Carat, Merkle and Amnet.
Moffatt took R/GA APAC from 10 employees in Singapore in 2014 to more than 250 in five APAC offices today.
Adobe has agreed to buy TubeMogul, which makes software allowing brands and agencies to plan and buy video advertising, for US$540 million.
Former WPP leader reacts to resignation of non-executive director Hugo Shong.