Search results for "event marketing"

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AI, VR, algorithmic filtering: Embrace the coming wave or else
Oct 19, 2016
Chris Stephenson

AI, VR, algorithmic filtering: Embrace the coming wave or else

Much of what will take place in the next 30 years is already set in motion. By accepting these trends are inevitable, the industry stands a stronger chance at remaining relevant.

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The view from Australia: Challenging for brands to break into, but worth it
Jul 31, 2013
Chris Stephenson

The view from Australia: Challenging for brands to break into, but worth it

As part of the Asia's Top 1000 Brands report , we asked experts from around the region to share in-country expertise on the factors driving branding in their markets. Chris Stephenson, strategy director, PHD Australia, shares the view from Australia.

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Opinion: DigiWars - How new battles offer new opportunities for brands
Feb 2, 2012
Chris Stephenson

Opinion: DigiWars - How new battles offer new opportunities for brands

Chris Stephenson, strategy director for PHD Australia, discusses the ongoing battles in the digital space and the opportunities these present to brands and marketers.

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