Search results for "event marketing"

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Rethinking 'experience' marketing
Jun 11, 2014
Chris Dobson

Rethinking 'experience' marketing

Could the term ‘experience’ be the most misused in the whole of the marketing industry?

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Chinese New Year goes digital
Jan 26, 2015
Chris Dobson

Chinese New Year goes digital

Chris Dobson, executive chairman of The Exchange Lab, explains why marketers need a programmatic strategy as we welcome the Year of the Goat.

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