GLOBAL - I-COM, the annual marketing data and measurement event, has revealed the shortlist of campaigns to be presented at its three-day festival next week in San Sebastian, Spain.
ASIA-PACIFIC - ESPN Star Sports Event Management Group has scored multi-year sponsorships renewals for two of its marquee events: Tiger Street Football and the Achilles Formula Drift Asia.
Technology expertise behind Mindshare’s decision to centralise Southeast Asia's programmatic operation in Singapore.
The Indonesian group is eager to enter Europe, where it hopes to replicate its success story.
Yahoo's APAC head of marketing and media joins TE Connectivity, a Switzerland-based sensor company.
Do businesses need a wholesale change in their models, products and services, or should they continue down the tried and tested organic evolution path? Eight leading APAC marketers came together to discuss digital transformation and the right tactics for their brands at an exclusive roundtable event organised last week by Campaign Asia-Pacific and SapientNitro.
Kent Wertime, joint-CEO for Ogilvy & Mather Asia-Pacific, breaks down the implications of the agency's Velocity 12 report for brands
ASIA-PACIFIC - Boosting its marketing operations in the region, management consulting firm A.T. Kearney has hired Laura Ashton as Asia-Pacific regional marketing leader.
SEOUL - After a year-long slump, Korea’s terrestrial TV ad market will rebound somewhat in 2015, helping the country’s adspend grow 3.2 per cent to touch US$9.4 billion in 2015, according to an estimate by Cheil Worldwide.
Selling pre-packaged coconut water in Southeast Asia is not unlike selling ice to Eskimos, but Vita Coco’s Prinz Pinakatt welcomes the challenge of building an entirely new product category from the ground up.
Michel de Rijk speaks to Campaign Asia-Pacific about his role and the importance of [m]Platform in APAC.
GLOBAL - It is telling that Facebook's announcement of a three-step plan to dominate emerging markets comes around the same time its founder and CEO Mark Zuckerburg was in India declaring it the company’s most important market.
Google makes a pitch to app developers in the region.
Voracious video appetites in the region raise the platform's optimism about its ad offerings.
INDONESIA - As it eyes higher market share, PT Hutchison 3 Indonesia is looking to the future for a little inspiration and has launched an ambitious futuristic-themed event across 33 cities to promote its 3.5G data services.
CANNES - Facebook is looking to reach emerging markets in a fresh way, and the company is focused on building advertising formats to demonstrate just that through its in-house Creative Shop.
SPIKES ASIA 2013 - Without offering luxury experiences, brands are doing more harm than good in their attempts to woo luxury buyers, Dan Carter, vice-president and senior creative director, Jack Morton Worldwide (China), told a Spikes Asia Forum audience today.
SAN SEBASTIAN, SPAIN - With more than 350 delegates attending this year’s I-COM Global Summit, the opening sessions focused on common data and measurement challenges of the emerging markets of Asia-Pacific, Central and Eastern Europe, LATAM, Middle East, and Africa.
KUALA LUMPUR - Mudah, an online classified-ads website in Malaysia has picked Rally, IPG Mediabrands' social-marketing arm, to manage its social-media duties on various platforms including Facebook, Twitter, LinkedIn, YouTube and Google+.
ASIA-PACIFIC - Grey Group has hired Lynn Yap Yen Lin as general manager of Grey DPI, the shopper marketing arm of the network in Asia-Pacific.