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I-COM data and measurement event reveals shortlist
Apr 22, 2015
Byravee Iyer

I-COM data and measurement event reveals shortlist

GLOBAL - I-COM, the annual marketing data and measurement event, has revealed the shortlist of campaigns to be presented at its three-day festival next week in San Sebastian, Spain.

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Tiger renews title sponsorship for Street Football, expands event to Australia
Nov 27, 2012
Byravee Iyer

Tiger renews title sponsorship for Street Football, expands event to Australia

ASIA-PACIFIC - ESPN Star Sports Event Management Group has scored multi-year sponsorships renewals for two of its marquee events: Tiger Street Football and the Achilles Formula Drift Asia.

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Mindshare finds some local markets not ready to provide programmatic planning
Jun 6, 2016
Byravee Iyer

Mindshare finds some local markets not ready to provide programmatic planning

Technology expertise behind Mindshare’s decision to centralise Southeast Asia's programmatic operation in Singapore.

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Instant noodles warm up European market for Indofood
Jul 7, 2016
Byravee Iyer

Instant noodles warm up European market for Indofood

The Indonesian group is eager to enter Europe, where it hopes to replicate its success story.

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Yahoo’s Asia marketing and media head departs
Jun 26, 2016
Byravee Iyer

Yahoo’s Asia marketing and media head departs

Yahoo's APAC head of marketing and media joins TE Connectivity, a Switzerland-based sensor company.

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Digital revolution versus evolution: Marketers weigh in
Jun 9, 2015
Byravee Iyer

Digital revolution versus evolution: Marketers weigh in

Do businesses need a wholesale change in their models, products and services, or should they continue down the tried and tested organic evolution path? Eight leading APAC marketers came together to discuss digital transformation and the right tactics for their brands at an exclusive roundtable event organised last week by Campaign Asia-Pacific and SapientNitro.

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Advice on reaching the 12 hottest new markets: Ogilvy
Jun 22, 2016
Byravee Iyer

Advice on reaching the 12 hottest new markets: Ogilvy

Kent Wertime, joint-CEO for Ogilvy & Mather Asia-Pacific, breaks down the implications of the agency's Velocity 12 report for brands

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A.T. Kearney hires former Philips marketer to lead regional marketing
Feb 16, 2014
Byravee Iyer

A.T. Kearney hires former Philips marketer to lead regional marketing

ASIA-PACIFIC - Boosting its marketing operations in the region, management consulting firm A.T. Kearney has hired Laura Ashton as Asia-Pacific regional marketing leader.

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Korea’s ad market to rebound in 2015: Cheil
Feb 23, 2015
Byravee Iyer

Korea’s ad market to rebound in 2015: Cheil

SEOUL - After a year-long slump, Korea’s terrestrial TV ad market will rebound somewhat in 2015, helping the country’s adspend grow 3.2 per cent to touch US$9.4 billion in 2015, according to an estimate by Cheil Worldwide.

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Meet the marketer charged with selling coconuts to Southeast Asia
Feb 10, 2016
Emily Tan, Byravee Iyer

Meet the marketer charged with selling coconuts to Southeast Asia

Selling pre-packaged coconut water in Southeast Asia is not unlike selling ice to Eskimos, but Vita Coco’s Prinz Pinakatt welcomes the challenge of building an entirely new product category from the ground up.

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GroupM’s [m]Platform launches in key APAC markets
Nov 29, 2016
Byravee Iyer

GroupM’s [m]Platform launches in key APAC markets

Michel de Rijk speaks to Campaign Asia-Pacific about his role and the importance of [m]Platform in APAC.

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How Facebook plans to win over 3 billion people in emerging markets
Nov 1, 2015
Byravee Iyer

How Facebook plans to win over 3 billion people in emerging markets

GLOBAL - It is telling that Facebook's announcement of a three-step plan to dominate emerging markets comes around the same time its founder and CEO Mark Zuckerburg was in India declaring it the company’s most important market.

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Half of Google Play's revenue to come from emerging markets
Oct 17, 2016
Byravee Iyer

Half of Google Play's revenue to come from emerging markets

Google makes a pitch to app developers in the region.

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Asian markets lead Twitter’s video-ad strategy
Aug 15, 2016
Byravee Iyer

Asian markets lead Twitter’s video-ad strategy

Voracious video appetites in the region raise the platform's optimism about its ad offerings.

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Hutchison 3 Indonesia brings troopers from future to market services
Nov 28, 2013
Byravee Iyer

Hutchison 3 Indonesia brings troopers from future to market services

INDONESIA - As it eyes higher market share, PT Hutchison 3 Indonesia is looking to the future for a little inspiration and has launched an ambitious futuristic-themed event across 33 cities to promote its 3.5G data services.

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Cannes: Facebook's mobile, emerging market push explained
Jun 23, 2015
Byravee Iyer

Cannes: Facebook's mobile, emerging market push explained

CANNES - Facebook is looking to reach emerging markets in a fresh way, and the company is focused on building advertising formats to demonstrate just that through its in-house Creative Shop.

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Experiences, social sharing, are key to luxury marketing in China
Sep 17, 2013
Byravee Iyer

Experiences, social sharing, are key to luxury marketing in China

SPIKES ASIA 2013 - Without offering luxury experiences, brands are doing more harm than good in their attempts to woo luxury buyers, Dan Carter, vice-president and senior creative director, Jack Morton Worldwide (China), told a Spikes Asia Forum audience today.

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Emphasis on emerging markets on day one at I-COM
Apr 28, 2015
Byravee Iyer

Emphasis on emerging markets on day one at I-COM

SAN SEBASTIAN, SPAIN - With more than 350 delegates attending this year’s I-COM Global Summit, the opening sessions focused on common data and measurement challenges of the emerging markets of Asia-Pacific, Central and Eastern Europe, LATAM, Middle East, and Africa.

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Mudah taps Rally for social marketing
Feb 26, 2014
Byravee Iyer

Mudah taps Rally for social marketing

KUALA LUMPUR - Mudah, an online classified-ads website in Malaysia has picked Rally, IPG Mediabrands' social-marketing arm, to manage its social-media duties on various platforms including Facebook, Twitter, LinkedIn, YouTube and Google+.

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Grey strengthens shopper marketing arm
Mar 30, 2014
Byravee Iyer

Grey strengthens shopper marketing arm

ASIA-PACIFIC - Grey Group has hired Lynn Yap Yen Lin as general manager of Grey DPI, the shopper marketing arm of the network in Asia-Pacific.

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