Search results for "event marketing"

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Lego launches first brand campaign in 30 years
Sep 17, 2019
Brittaney Kiefer

Lego launches first brand campaign in 30 years

THE WORK: 'Rebuild the world' for Lego by BETC Paris and The Lego Agency.

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Chinese presence infuses Cannes with Eastern promise
Jun 16, 2019
Brittaney Kiefer

Chinese presence infuses Cannes with Eastern promise

The new-look Cannes Lions has curated a special week-long programme and translated content into Mandarin to cater to a host of Chinese companies, including TikTok and Tencent, as the festival continues to broaden its scope.

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Cannes awards entries fall by a fifth in watershed year
Jun 16, 2018
Brittaney Kiefer

Cannes awards entries fall by a fifth in watershed year

The festival received 32,372 entries, down from 41,170 in 2017.

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TripAdvisor picks Mother as global creative agency ahead of 20th anniversary
Oct 21, 2019
Brittaney Kiefer

TripAdvisor picks Mother as global creative agency ahead of 20th anniversary

Mother replaces Joint on account.

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Droga5 London on Accenture deal: 'We will retain our creative culture'
Apr 7, 2019
Brittaney Kiefer

Droga5 London on Accenture deal: 'We will retain our creative culture'

"Every single person in our office signed up to a turnaround story. There’s quite a huge appetite for ongoing transformation. It’s not like we were at a steady state anyway."

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The story of VML: from anti-agency roots to fusion with Y&R
Sep 30, 2018
Brittaney Kiefer, Omar Oakes

The story of VML: from anti-agency roots to fusion with Y&R

Few things better illustrate the march of change in the ad industry than the story of how a collective founded in Missouri 26 years ago rose to claim first-among-equal billing in a merger-verging-on-takeover with the venerable Y&R.

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Can social media really win elections?
Sep 30, 2015
Brittaney Kiefer

Can social media really win elections?

NEW YORK — Political advertising is facing an identify crisis.

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Blood is normal: Why a new campaign dares to show menstrual blood
Oct 24, 2017
Brittaney Kiefer

Blood is normal: Why a new campaign dares to show menstrual blood

A new ad from Bodyform and Libresse in the UK depicts real period blood. The marketer and creative team explain why they decided to break this taboo.

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'Hamilton' creator takes shot at consumer attention
Sep 29, 2015
Brittaney Kiefer

'Hamilton' creator takes shot at consumer attention

Lin-Manuel Miranda was among the Advertising Week speakers who addressed the limits of personalized content

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Sunshine raises investment to grow in US and China
Sep 18, 2018
Brittaney Kiefer

Sunshine raises investment to grow in US and China

Company will focus on growing in Asia to serve global clients in the region and to work with Asian brands both domestically and in North America and Europe.

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