The new-look Cannes Lions has curated a special week-long programme and translated content into Mandarin to cater to a host of Chinese companies, including TikTok and Tencent, as the festival continues to broaden its scope.
The festival received 32,372 entries, down from 41,170 in 2017.
"Every single person in our office signed up to a turnaround story. There’s quite a huge appetite for ongoing transformation. It’s not like we were at a steady state anyway."
Few things better illustrate the march of change in the ad industry than the story of how a collective founded in Missouri 26 years ago rose to claim first-among-equal billing in a merger-verging-on-takeover with the venerable Y&R.
A new ad from Bodyform and Libresse in the UK depicts real period blood. The marketer and creative team explain why they decided to break this taboo.
Company will focus on growing in Asia to serve global clients in the region and to work with Asian brands both domestically and in North America and Europe.
NEW YORK — Political advertising is facing an identify crisis.
Lin-Manuel Miranda was among the Advertising Week speakers who addressed the limits of personalized content