Search results for "event marketing"

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New York Festivals International Advertising Awards announces winners in Shanghai
Jun 13, 2010
Bo Jin

New York Festivals International Advertising Awards announces winners in Shanghai

SHANGHAI - New York Festivals, now in its 53rd year of honouring the 'world's best work', announced the winners for its International Advertising Awards at a series of events held over the weekend.

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Online buzz crucial to China auto sales
Aug 31, 2010
Bo Jin

Online buzz crucial to China auto sales

There is no doubt that word of mouth is an important way of marketing, and in this increasingly wired era a large part of these conversations originate in the online world. But to what extent do internet discussions impact sales?

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CC&E scoops duties for mattress maker Airland
Oct 25, 2010
Bo Jin

CC&E scoops duties for mattress maker Airland

SHENZHEN - Local agency CC&E has been appointed by mattress producer Shenzhen Airland to handle brand activation, packaging and market promotion.

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Rapp wins CRM business for all Johnnie Walker brands
Jun 9, 2010
Bo Jin

Rapp wins CRM business for all Johnnie Walker brands

SHANGHAI - DDB Group's CRM outfit Rapp is believed to have won the customer relationship management business for all brands under Diageo's Johnnie Walker label across China.

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All about China’s group buying websites
Jul 22, 2010
Bo Jin

All about China’s group buying websites

Right now, the hottest trend in China's bustling online world is group buying websites.

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All about China’s group buying websites
Jul 22, 2010
Bo Jin

All about China’s group buying websites

Right now, the hottest trend in China's bustling online world is group buying websites.

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