HONG KONG - Sonia Jackson, a former senior vice president of marketing at Fox TV, has opened Iroco Design - providing high-end designer furniture rental service for PR, marketing, event and model agencies.
More than 40,000 people braved a rainstorm warning on Sunday to watch the second-annual Red Bull Flugtag event in Hong Kong. The competition drew 43 teams, including students, engineers, ad-agency folks and Google staff, to try their 'aircraft' designs—including one shaped like a dim sum cart. Among the local celebrities attending the event was Sam Lee (李璨琛) of the Subcrew apparel brand, along with his orange-clad team and shark-shaped submarine/airplane. YouTube carried a live boradcast of the event in a first-time partnership. Please see the linked article at the bottom of this page for a video of some of the best crashes (surprisingly, few of the contraptions achieved anything resembling flight).
HONG KONG - More than 60 bars and 40 corporate sponsors, including British Airways, Bank of America, The Economist, Maxus and Ogilvy have teamed up with charity organisation HandsOn Hong Kong for a 4 September fund-raising event.
A parade of 30 supercars and a charity auction of cow sculptures featured in “Lamborghini x The Link x CowParade”, which took place at Hong Kong's Stanley Plaza Saturday. Part of Lamborghini's global 50th anniversary celebration, the event raised HK$821,000 for Heifer International Hong Kong and Giving Love through the auction of cow sculptures created by international artists and local celebrities including Aaron Kwok (himself a Lamborghini owner).
HONG KONG - Whiskey brand Chivas Regal is debuting its luxury Chivas Studio event in Hong Kong, marking its first roll-out in Asia after successes in New York, Miami, Madrid and Barcelona.
In case you are an ungrateful son or daughter and have forgotten, this Sunday is Mother's Day. Campaign Asia found a handful of brands in the region that have tied more (or less) traditional marketing to the holiday this year.
HONG KONG - Hong Kong's historical cross-harbour swimming race is making a comeback after 33 years. The Hong Kong Amateur Swimming Association (HKASA) has tasked Elite Step to handle the PR and event management.
HONG KONG - The Hong Kong Tourism Board (HKTB) has partnered with Visa International for a ‘Hong Kong summer spectacular’ campaign titled ‘Hot events, cool place’, which aims to promote Hong Kong as a summer destination.
SHANGHAI - Hong Kong film director Wong Kar-wai's film, advertising and music production company Jet Tone Productions is partnering with Apax productions to form new events company Axis Mundi Events, the launch of which will take place in Shanghai on 24 April.
Madison Communicatons helped Australian-based Treasury Wine Estate organize a PR and VIP dinner event to celebrate Hong Kong restaurateur and TVB host Wong Wing-Chee, who recently became the first person to own 12 bottles of Penfolds Limited Edition Ampoule Number 6, valued at US$173,000 (AUD $168,000). The event, at Dragon Seal Restaurant at ICC in Kowloon on 20 September, included guests from the Australian Consulate, TVB celebrities and wine connoisseurs.
HONG KONG - Samsung introduced its Android 2.3.3 Nexus S smartphone with an event at Festival Walk Mall in Kowloon Tong today to encourage trial of the new model before it hits stores in the city next week.
HONG KONG - The Hong Kong show of the Top Gear Live world tour has pulled in a clutch of local sponsors, including title sponsor Shell V Power, Virgin Atlantic, Grand Hyatt Hotel and Commercial Radio Hong Kong.
GLOBAL - Infiniti, Nissan’s luxury car brand, has appointed Volkswagen’s regional marketing director for ASEAN, Melissa Bell, to lead its global brand marketing.
HONG KONG - Local sports-marketing agency Elite Step Asia has scooped the race-management business of the 2014 Hong Kong Dragon Boat Carnival, which will take place along the Tsim Sha Tsui promenade between 6 and 8 June.
HONG KONG - TVB has appointed Byron Yu as its new head of marketing communication; he came on board from 1 December.
HONG KONG - 4A media veteran Katie Lau (劉嘉寶) has joined South China Media Group as group marketing director, with a brief to provide integrated communications solutions to meet the demanding needs of the market and advertisers.
HONG KONG - Campaign recently visited the Lamborghini showroom in Wan Chai, unfortunately not for a test-drive, but to talk to Josephine Lee, the brand's marketing general manager for Hong Kong and Guangzhou.
SHANGHAI - DDB Group Shanghai won the digital marketing business of Swiss luxury watch brand Oris in June without a pitch, and will launch a digital campaign for the brand in early August.
Festivals are important occasions for marketers to drive their brand awareness. While some brands simply go through the motions, some find more interesting ways to connect their names with the holiday. Here are some examples of creative marketing connected to this year's Mid-Autumn Festival.
SHANGHAI - Text 100 China has announced a formal strategic partnership with local social media marketing provider Verawom.