Search results for "event marketing"

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P&G credits price hikes, marketing for better-than-expected Q4
Jul 31, 2019
Ben Bold

P&G credits price hikes, marketing for better-than-expected Q4

FMCG giant beat Wall Street expectations and sent shares up.

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Unilever's Keith Weed named WFA Global Marketer of the Year
Feb 13, 2018
Ben Bold

Unilever's Keith Weed named WFA Global Marketer of the Year

Weed, who becomes the first marketer to take the newly created prize, was voted for by 36% of the 6,000-strong public vote across the marketing industry.

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Dentsu appoints Mike Nakamura to create DAN Entertainment & Sports
Jul 31, 2019
Ben Bold

Dentsu appoints Mike Nakamura to create DAN Entertainment & Sports

Nakamura's appointment is another sign of Tim Andree's 'one Dentsu' vision.

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In-housing continues to rise in popularity, but agencies can still expect growth
Jul 25, 2019
Ben Bold

In-housing continues to rise in popularity, but agencies can still expect growth

Despite in-housing surge, 40% of clients plan to spend more with agencies, study finds.

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Novartis launches global media review
Apr 24, 2019
Ben Bold

Novartis launches global media review

Pharma giant's media is handled by Starcom in many markets.

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Unilever boss hints that outgoing Keith Weed will be directly replaced
Apr 22, 2019
Ben Bold

Unilever boss hints that outgoing Keith Weed will be directly replaced

FMCG giant's CEO was talking during Q1 results call.

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Publicis Groupe reports 15% hike in first-half profit
Jul 19, 2019
Ben Bold

Publicis Groupe reports 15% hike in first-half profit

Group's performance held aloft by strong results in Asia, Europe and Middle East.

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Google could face heavy fine for breaking privacy laws
Oct 26, 2010
Ben Bold

Google could face heavy fine for breaking privacy laws

GLOBAL - Google could receive a heavy fine for flouting privacy laws after it admitted on Friday to collecting people's private data, including email addresses and passwords.

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McDonald's to restructure global business in bid to reconnect
May 6, 2015
Ben Bold

McDonald's to restructure global business in bid to reconnect

Steve Easterbrook, McDonald's newly-appointed chief executive officer, has said he wants to restructure and overhaul the business and will not "shy away from the urgent need to reset" the group.

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Facebook 'quadruples' number of advertisers over a year
Jun 4, 2010
Ben Bold

Facebook 'quadruples' number of advertisers over a year

GLOBAL - Facebook's vice-president of global sales Mike Murphy has said that it more than quadrupled the number of its advertiser clients since the start of 2009 and claimed it has become "absolutely core to marketing campaigns".

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Malaysia Airlines to undergo 'complete overhaul' after state 'privatisation'
Aug 8, 2014
Ben Bold

Malaysia Airlines to undergo 'complete overhaul' after state 'privatisation'

MALAYSIA - Tragedy-struck Malaysia Airlines faces a business restructure that could have the carrier renamed, with Malaysia state-run investment firm Khazanah Nasional announcing it wants to buy the shares and delist the firm from the stock market.

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Oxfam launches long term global 'Grow' campaign
Jun 2, 2011
Ben Bold

Oxfam launches long term global 'Grow' campaign

GLOBAL - Oxfam is launching what it claims is its biggest-ever global campaign - backed by Hollywood star Scarlett Johansson and archbishop Desmond Tutu - which paints a positive picture of a future where there is enough food in the world to feed everyone.

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WPP invests US$5m in Facebook platform Buddy Media
Nov 1, 2010
Ben Bold

WPP invests US$5m in Facebook platform Buddy Media

GLOBAL - WPP Digital is investing US$5 million in Buddy Media, a Facebook management system used by some of the world's leading brands.

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Sorrell's WPP announces highest growth in a decade
Oct 28, 2010
Ben Bold

Sorrell's WPP announces highest growth in a decade

GLOBAL - Sir Martin Sorrell has revealed WPP's best quarterly organic revenue growth for a decade with sales returning to the levels enjoyed in 2008, despite the group having 8 per cent fewer people.

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Steve Jobs slates iPad challengers, Research in Motion responds
Oct 20, 2010
Ben Bold

Steve Jobs slates iPad challengers, Research in Motion responds

GLOBAL - Apple chief Steve Jobs used yesterday's quarterly results to launch a tirade against PC manufacturers' plans to launch tablet computers, and the Google Android software that powers many of them.

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Valentine's Day: The 10 most-shared romantic ads ever
Feb 14, 2014
Ben Bold

Valentine's Day: The 10 most-shared romantic ads ever

Valentine's Day is upon us, so to get you feeling loved-up, here are the 10 most-shared romantic ads ever, ranked by total number of shares, courtesy of social video specialist Unruly.

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MySpace relaunches again in bid to reverse decline
Oct 28, 2010
Ben Bold

MySpace relaunches again in bid to reverse decline

GLOBAL - News Corporation is making a last-ditch attempt to turn around the ailing fortunes of social media site MySpace with another revamp of the site.

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