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McClaren calls global ad pitch
Nov 4, 2011
Anne Cassidy

McClaren calls global ad pitch

GLOBAL - McLaren Automotive is looking for an agency to handle its global advertising as it gears up its bid to take on rivals Ferrari, Lamborghini and Porsche in the top-end sports car market.

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Adidas calls football World Cup pitch
Mar 16, 2012
Anne Cassidy

Adidas calls football World Cup pitch

GLOBAL - Adidas has called a pitch for its global advertising campaign for the 2014 Fifa World Cup.

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Huawei appoints BBH to its global advertising
Feb 27, 2012
Anne Cassidy, Emily Tan

Huawei appoints BBH to its global advertising

Huawei, the Chinese telecoms company, has appointed Bartle Bogle Hegarty (BBH) as its global advertising agency for its devices business unit, following a pitch.

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HTC in search of a lead global agency
Oct 14, 2011
Anne Cassidy

HTC in search of a lead global agency

GLOBAL - HTC, the handset manufacturer, is holding a review of its estimated US$155 million global advertising business as it looks to increase marketing support for its products.

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Sony picks Grey for worldwide Bravia brief
Oct 8, 2010
Anne Cassidy

Sony picks Grey for worldwide Bravia brief

GLOBAL - Sony has appointed Grey to handle its 2011 global brand campaign for its Bravia TV range after a pitch against other networks.

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Saab puts US$115m global ad task up for pitch
May 27, 2011
Anne Cassidy

Saab puts US$115m global ad task up for pitch

GLOBAL - Saab, the Swedish car marque, is looking for a lead agency to handle its estimated US$115 million global advertising account.

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Reckitt Benckiser splits media between MPG and ZenithOptimedia
Nov 24, 2009
Anne Cassidy

Reckitt Benckiser splits media between MPG and ZenithOptimedia

GLOBAL - Reckitt Benckiser, owner of brands Vanish, Veet, Clearasil and Dettol, has split its Asia-Pacific media planning and buying arrangements between MPG and ZenithOptimedia.

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PC maker Lenovo kicks-off global ad pitch
Nov 26, 2010
Anne Cassidy

PC maker Lenovo kicks-off global ad pitch

GLOBAL - Lenovo, the world's fourth-largest PC maker, is reviewing its estimated US$96 million global advertising account.

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Omnicom and IPG form joint venture to service GM's $1bn global Chevy account
Mar 28, 2012
Anne Cassidy

Omnicom and IPG form joint venture to service GM's $1bn global Chevy account

GLOBAL - General Motors has awarded its estimated $1 billion global advertising business for Chevrolet to a joint venture between Omnicom and Interpublic Group.

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Asics appoints 180 Amsterdam as global ad agency
Jan 13, 2012
Anne Cassidy

Asics appoints 180 Amsterdam as global ad agency

GLOBAL - Asics, the Japanese sportswear brand, has appointed 180 Amsterdam as its global advertising agency.

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Jerry Buhlmann takes over as global CEO of Aegis Group
Mar 19, 2010
Anne Cassidy

Jerry Buhlmann takes over as global CEO of Aegis Group

GLOBAL - Aegis has promoted Jerry Buhlmann (pictured), the global chief executive of its media-buying division Aegis Media, to global chief executive of Aegis Group.

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Carlsberg kicks-off search for global digital agency
Feb 11, 2011
Anne Cassidy

Carlsberg kicks-off search for global digital agency

GLOBAL - Carlsberg is holding a review of its global digital advertising arrangements, as the brand aims to connect with a younger consumer.

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Asics kicks off $80 million global pitch
Oct 28, 2011
Anne Cassidy

Asics kicks off $80 million global pitch

GLOBAL - Asics, the Japanese sportswear brand, is holding a review of its estimated US$80 million global advertising arrangements.

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Nokia splits with Wieden & Kennedy
Aug 5, 2011
Anne Cassidy

Nokia splits with Wieden & Kennedy

LONDON - Nokia has officially parted company with Wieden & Kennedy London, its global agency of record since 2007.

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BBH lands US$100m global Dulux ad brief
Jun 3, 2011
Anne Cassidy

BBH lands US$100m global Dulux ad brief

GLOBAL - Dulux has appointed Bartle Bogle Hegarty to its US$100 million global advertising account after a pitch.

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Nokia calls US$150m global pitch
May 5, 2011
Anne Cassidy

Nokia calls US$150m global pitch

GLOBAL - Nokia is reviewing its global advertising arrangements, putting the incumbent Wieden & Kennedy on high alert.

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