An ultra-brilliant incredibly superlative-filled diatribe against hyperbole.
LG's 'Life's good' brand promise may not be as well known as Google's famous 'Don't be evil' motto, but the consumer-electronics brand still shouldn't abuse it as it has done in an OOH campaign in Indonesia.
This month in India I was struck by the commerciality surrounding Diwali. Will we be selling or celebrating Christmas this year?
Singapore Airlines should stand tall, and stand proud, especially with its communications.