Search results for "event marketing"

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HSBC hands global marketing role to Chris Clark
Dec 9, 2010
Alex Brownsell

HSBC hands global marketing role to Chris Clark

GLOBAL - HSBC has reinstated Chris Clark as its top global marketer, following the departure of group head of marketing Tracy Britton earlier this year.

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Volvo hires Richard Monturo as global marketing head
Feb 25, 2011
Alex Brownsell

Volvo hires Richard Monturo as global marketing head

GLOBAL - Volvo has hired ad agency executive Richard Monturo as its first head of global marketing, since being acquired by Chinese automotive manufacturer Geely.

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Unilever's Keith Weed to put price on trust for tech giants
Feb 12, 2018
Alex Brownsell

Unilever's Keith Weed to put price on trust for tech giants

One year on from Marc Pritchard’s seminal address at the same event, Weed is expected to warn attendees that the situation is "no longer an advertising industry issue".

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Cannes Lions shortens festival, announces 'simplified' awards structure
Nov 14, 2017
Alex Brownsell

Cannes Lions shortens festival, announces 'simplified' awards structure

Cannes Lions-owner Ascential has announced a host of changes to next year's festival, including plans to a reduce the length of the event and to "simplify" its awards structure.

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KFC: A very fcking clever campaign
Nov 22, 2018
Alex Brownsell

KFC: A very fcking clever campaign

CASE STUDY: The inside story on how the brand and its agency, Mother, dragged victory from the jaws of potentially disastrous supply issues in the UK.

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Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying
Jun 20, 2018
Alex Brownsell

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and a crucial 12 months for the UK business.

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Sorrell: 'Revenge? That'd be building the new-era, new-approach agency'
Nov 2, 2018
Alex Brownsell

Sorrell: 'Revenge? That'd be building the new-era, new-approach agency'

The S4 Capital founder spoke at a Campaign Breakfast Briefing in London Thursday morning.

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Publicis picks Microsoft to build AI platform Marcel
Jan 30, 2018
Alex Brownsell

Publicis picks Microsoft to build AI platform Marcel

The tool, which it promises will connect its 80,000 global employees, will be unveiled at the group’s Viva Technology event in Paris in May.

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Carlsberg unveils new global brand strategy
Apr 6, 2011
Alex Brownsell

Carlsberg unveils new global brand strategy

GLOBAL - Carlsberg is to overhaul its marketing strategy in a bid to emphasise its heritage and add a greater sense of "essence" to the brand to appeal to a new generation of drinkers.

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Daimler appoints Publicis for global Mercedes-Benz brief
Feb 14, 2018
Alex Brownsell

Daimler appoints Publicis for global Mercedes-Benz brief

US and China not included in the account, which covers 37 international territories, many of which were previously handled by BBDO.

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Sorrell confirms adland return with 'tech, data and content'-focused S4 Capital
May 31, 2018
Alex Brownsell

Sorrell confirms adland return with 'tech, data and content'-focused S4 Capital

Sir Martin Sorrell has confirmed details of his return to the front line of advertising only weeks after leaving WPP, with the launch of a new "multinational communication services business".

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Dulux owner AkzoNobel appoints MediaCom to global account
Dec 6, 2017
Alex Brownsell

Dulux owner AkzoNobel appoints MediaCom to global account

The five-month pitch covered the company’s largest markets, including China, Indonesia and India.

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Mars consolidates global media planning and buying into MediaCom
Aug 9, 2018
Alex Brownsell

Mars consolidates global media planning and buying into MediaCom

The entire global business, including buying for the US and China, is worth $1.8 billion globally and kicks in starting in January.

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Apple regains crown as world's most valuable brand as Facebook value sinks
Oct 4, 2018
Alex Brownsell

Apple regains crown as world's most valuable brand as Facebook value sinks

Apple has beaten Google to return to the top, with Amazon in third place.

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Is the CCO dead? JWT reveals new creative model after axing global role
Jun 29, 2018
Alex Brownsell

Is the CCO dead? JWT reveals new creative model after axing global role

The Inspiration Council and Futures Council will bring greater diversity to the agency's creative work, says CEO Tamara Ingram.

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P&G CEO Bob McDonald steps down as AG Lafley returns
May 24, 2013
Alex Brownsell

P&G CEO Bob McDonald steps down as AG Lafley returns

Procter & Gamble (P&G) chief executive Bob McDonald is to step down from his role, with predecessor AG Lafley set to return to the top job at the FMCG giant.

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Geely unveils UK launch plans
Dec 6, 2011
Alex Brownsell

Geely unveils UK launch plans

SHANGHAI - Chinese car firm Geely Automobile has announced plans to roll out in the UK next year, with its first vehicles going on sale in January 2013.

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Ford unveils first global ad campaign for Focus, Sorrell comments
Feb 28, 2011
Alex Brownsell

Ford unveils first global ad campaign for Focus, Sorrell comments

GLOBAL - Long-standing WPP client Ford has unveiled the first in a series of global ad campaigns for the Focus, which are designed to build a consistent brand position across its regional markets while maintaining "local flavour".

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Mercedes-Benz to create new global strapline
Nov 18, 2009
Alex Brownsell

Mercedes-Benz to create new global strapline

GLOBAL - Mercedes-Benz is looking to develop a new brand strapline to bring together its global communications.

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Allianz hires Grey to $100 million global ad account
Nov 18, 2009
Alex Brownsell

Allianz hires Grey to $100 million global ad account

GLOBAL - Allianz has handed its $100 million global ad account to Grey London following a final pitch against DDB Berlin.

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