GLOBAL - HSBC has reinstated Chris Clark as its top global marketer, following the departure of group head of marketing Tracy Britton earlier this year.
GLOBAL - Volvo has hired ad agency executive Richard Monturo as its first head of global marketing, since being acquired by Chinese automotive manufacturer Geely.
One year on from Marc Pritchard’s seminal address at the same event, Weed is expected to warn attendees that the situation is "no longer an advertising industry issue".
Cannes Lions-owner Ascential has announced a host of changes to next year's festival, including plans to a reduce the length of the event and to "simplify" its awards structure.
CASE STUDY: The inside story on how the brand and its agency, Mother, dragged victory from the jaws of potentially disastrous supply issues in the UK.
Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and a crucial 12 months for the UK business.
The S4 Capital founder spoke at a Campaign Breakfast Briefing in London Thursday morning.
The tool, which it promises will connect its 80,000 global employees, will be unveiled at the group’s Viva Technology event in Paris in May.
GLOBAL - Carlsberg is to overhaul its marketing strategy in a bid to emphasise its heritage and add a greater sense of "essence" to the brand to appeal to a new generation of drinkers.
US and China not included in the account, which covers 37 international territories, many of which were previously handled by BBDO.
Sir Martin Sorrell has confirmed details of his return to the front line of advertising only weeks after leaving WPP, with the launch of a new "multinational communication services business".
The five-month pitch covered the company’s largest markets, including China, Indonesia and India.
The entire global business, including buying for the US and China, is worth $1.8 billion globally and kicks in starting in January.
Apple has beaten Google to return to the top, with Amazon in third place.
The Inspiration Council and Futures Council will bring greater diversity to the agency's creative work, says CEO Tamara Ingram.
Procter & Gamble (P&G) chief executive Bob McDonald is to step down from his role, with predecessor AG Lafley set to return to the top job at the FMCG giant.
SHANGHAI - Chinese car firm Geely Automobile has announced plans to roll out in the UK next year, with its first vehicles going on sale in January 2013.
GLOBAL - Long-standing WPP client Ford has unveiled the first in a series of global ad campaigns for the Focus, which are designed to build a consistent brand position across its regional markets while maintaining "local flavour".
GLOBAL - Mercedes-Benz is looking to develop a new brand strapline to bring together its global communications.
GLOBAL - Allianz has handed its $100 million global ad account to Grey London following a final pitch against DDB Berlin.