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A black sheep’s take on the Philips Bear
Nov 24, 2010
Adil Ismeer

A black sheep’s take on the Philips Bear

Adil Ismeer, account planner at BBH Asia-Pacific on bringing back the bear that shook slumbering Singaporeans awake, though one that is slightly more human.

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Opinion: Die focus group, die
Sep 19, 2012
Adil Ismeer

Opinion: Die focus group, die

BBH Asia-Pacific strategic planner Adil Ismeer (pictured) takes a passionate stand against the good old fashioned focus group.

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