PROMOTIONAL FEATURE: Lenovo China CMO Arthur Wei looks to smartphone market and social media to redefine the brand’s ‘reliable’ image, but says data mining remains a challenge.
PROMOTIONAL FEATURE: Changan Ford deputy general manager Jason Liu says cost of innovative mobile and digital content is a challenge but the only way to span China’s vast market
PROMOTIONAL FEATURE: Adidas Greater China marketing VP Simon Millar says there’s no shortage of digital channels on which to run content; the trick, as always, is cutting through.
PROMOTIONAL FEATURE: Catherine Teng explains why digital platforms can be more valuable than traditional channels in giving sports enthusiasts a real experience of the brand.
Adland needs to stop chasing the ‘content’ drug by replacing ideas with the delivery mechanism and get back to telling great stories, writes Iris's Grant Hunter
Iris Worldwide's Grant Hunter shares the thinking of the Innovation jury at Spikes Asia, and thoughts for the future of the award.
Fraudsters tend to target mobile web campaigns more often, but in-app ad providers need to keep up with preventative measures.
Brands that aren't building behavioural profiles now could be falling behind their competitors, writes AOL's Alex Khan.
HONG KONG - 12 per cent fewer Hong Kongers are interested in the 2010 South Africa World Cup than the last tournament held in Germany four years ago, according to an online opinion survey conducted by TNS.
Demand-side platforms will be more comfortable shifting to first-price bidding as the supply-side becomes more clear and transparent, says Smaato's APAC managing director.
PROMOTIONAL FEATURE: Gary Xie, marketing director of the multinational’s baby and childcare group, says digital channels are essential for engaging with new mothers in China
AOL’s Alex Khan suggests mobile video advertising should be bigger than it is. A recent report highlights the need to improve the experience for viewers and provides useful pointers for ad buyers and creatives.
PROMOTIONAL FEATURE: China’s ban on ads for intimate products prompted Reckitt Benckiser marketing director Ben Wilson to move to the forefront of social media and video usage.
MUMBAI - Conde Nast Traveller (CNT) is set to debut in Asia with the launch of its bi-monthly Indian edition in October, following successful publication of the title in the US, UK, Spain and Italy.
ASIA PACIFIC - Apple has once again proven its reputation as a marketing wizard with the iPad's recent launch in Australia and Japan amid feverish online discussions around the Asia region.
Alex Khan of AOL Platforms argues for the weighting via a 'distraction metric' when comparing the impact video ads on big versus small screens and among different demographics.
But how? AOL's Alex Khan offers three principles to follow.
High-profile sectors see brands constantly battling for supremacy. We asked some keen observers to highlight key struggles and lessons.
As Facebook launches its own location-based application Places, Hieu Kau Sern, digital director, and Nicholas Chhan, digital manager at Starcom MediaVest Group Malaysia, tells us about the potential impact of this new service.
By 2019, Cisco estimates that 71 per cent of the Asia's mobile traffic will go towards online video. The region's TV-oriented planners would do well to start figuring out this complex landscape, writes Alex Khan of Adap.tv.