Search results for "event marketing"

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China's digital drivers: Mobile market key to rejuvenation for Lenovo China's Arthur Wei
Aug 7, 2014

China's digital drivers: Mobile market key to rejuvenation for Lenovo China's Arthur Wei

PROMOTIONAL FEATURE: Lenovo China CMO Arthur Wei looks to smartphone market and social media to redefine the brand’s ‘reliable’ image, but says data mining remains a challenge.

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China's digital drivers: Changan Ford's Jason Liu
Sep 14, 2014

China's digital drivers: Changan Ford's Jason Liu

PROMOTIONAL FEATURE: Changan Ford deputy general manager Jason Liu says cost of innovative mobile and digital content is a challenge but the only way to span China’s vast market

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China's digital drivers: Make emotional mobile connections
May 18, 2014

China's digital drivers: Make emotional mobile connections

PROMOTIONAL FEATURE: Adidas Greater China marketing VP Simon Millar says there’s no shortage of digital channels on which to run content; the trick, as always, is cutting through.

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China's digital drivers: Digital platforms a slam dunk for Li-Ning
Jul 8, 2014

China's digital drivers: Digital platforms a slam dunk for Li-Ning

PROMOTIONAL FEATURE: Catherine Teng explains why digital platforms can be more valuable than traditional channels in giving sports enthusiasts a real experience of the brand.

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2016: Slay the content dragon
Dec 22, 2015

2016: Slay the content dragon

Adland needs to stop chasing the ‘content’ drug by replacing ideas with the delivery mechanism and get back to telling great stories, writes Iris's Grant Hunter

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But is it innovation?
Sep 15, 2015

But is it innovation?

Iris Worldwide's Grant Hunter shares the thinking of the Innovation jury at Spikes Asia, and thoughts for the future of the award.

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Mobile ad fraud: In-app less vulnerable, but vigilance needed
Jun 23, 2019

Mobile ad fraud: In-app less vulnerable, but vigilance needed

Fraudsters tend to target mobile web campaigns more often, but in-app ad providers need to keep up with preventative measures.

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Why publisher profiles will only get you so far
Dec 13, 2016

Why publisher profiles will only get you so far

Brands that aren't building behavioural profiles now could be falling behind their competitors, writes AOL's Alex Khan.

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Hong Kong: 2010 World Cup draws 12 per cent less interest than four years ago : TNS
Jun 15, 2010

Hong Kong: 2010 World Cup draws 12 per cent less interest than four years ago : TNS

HONG KONG - 12 per cent fewer Hong Kongers are interested in the 2010 South Africa World Cup than the last tournament held in Germany four years ago, according to an online opinion survey conducted by TNS.

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To support first-price auctions some basic factors must be in place
Dec 10, 2018

To support first-price auctions some basic factors must be in place

Demand-side platforms will be more comfortable shifting to first-price bidding as the supply-side becomes more clear and transparent, says Smaato's APAC managing director.

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China's digital drivers: Kimberley-Clark helps mums online
Feb 6, 2014

China's digital drivers: Kimberley-Clark helps mums online

PROMOTIONAL FEATURE: Gary Xie, marketing director of the multinational’s baby and childcare group, says digital channels are essential for engaging with new mothers in China

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Length, buffers and control: the rights and wrongs of mobile video ads
Jun 25, 2017

Length, buffers and control: the rights and wrongs of mobile video ads

AOL’s Alex Khan suggests mobile video advertising should be bigger than it is. A recent report highlights the need to improve the experience for viewers and provides useful pointers for ad buyers and creatives.

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China's digital drivers: Striking up sexy conversations for Reckitt Benckiser
Apr 7, 2014

China's digital drivers: Striking up sexy conversations for Reckitt Benckiser

PROMOTIONAL FEATURE: China’s ban on ads for intimate products prompted Reckitt Benckiser marketing director Ben Wilson to move to the forefront of social media and video usage.

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Conde Nast Traveller debuts in Asia with Indian edition in October
Jun 14, 2010

Conde Nast Traveller debuts in Asia with Indian edition in October

MUMBAI - Conde Nast Traveller (CNT) is set to debut in Asia with the launch of its bi-monthly Indian edition in October, following successful publication of the title in the US, UK, Spain and Italy.

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iPad launches to feverish online discussion in Asia Pacific : Nielsen
Jun 15, 2010

iPad launches to feverish online discussion in Asia Pacific : Nielsen

ASIA PACIFIC - Apple has once again proven its reputation as a marketing wizard with the iPad's recent launch in Australia and Japan amid feverish online discussions around the Asia region.

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The real measure is, ‘who’s watching?’
Jul 23, 2015

The real measure is, ‘who’s watching?’

Alex Khan of AOL Platforms argues for the weighting via a 'distraction metric' when comparing the impact video ads on big versus small screens and among different demographics.

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The headlines show the digital industry needs to win back trust
Apr 2, 2017

The headlines show the digital industry needs to win back trust

But how? AOL's Alex Khan offers three principles to follow.

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Top 1000 2015: The shifting sands of specific sectors
Jun 1, 2015

Top 1000 2015: The shifting sands of specific sectors

High-profile sectors see brands constantly battling for supremacy. We asked some keen observers to highlight key struggles and lessons.

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Five things you need to know about Facebook Places
Aug 25, 2010
, Nicholas Chhan

Five things you need to know about Facebook Places

As Facebook launches its own location-based application Places, Hieu Kau Sern, digital director, and Nicholas Chhan, digital manager at Starcom MediaVest Group Malaysia, tells us about the potential impact of this new service.

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A skill media buyers need to stay relevant
Mar 10, 2015

A skill media buyers need to stay relevant

By 2019, Cisco estimates that 71 per cent of the Asia's mobile traffic will go towards online video. The region's TV-oriented planners would do well to start figuring out this complex landscape, writes Alex Khan of Adap.tv.

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