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China's digital drivers: Mobile market key to rejuvenation for Lenovo China's Arthur Wei
Aug 8, 2014

China's digital drivers: Mobile market key to rejuvenation for Lenovo China's Arthur Wei

PROMOTIONAL FEATURE: Lenovo China CMO Arthur Wei looks to smartphone market and social media to redefine the brand’s ‘reliable’ image, but says data mining remains a challenge.

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China's digital drivers: Changan Ford's Jason Liu
Sep 15, 2014

China's digital drivers: Changan Ford's Jason Liu

PROMOTIONAL FEATURE: Changan Ford deputy general manager Jason Liu says cost of innovative mobile and digital content is a challenge but the only way to span China’s vast market

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China's digital drivers: Make emotional mobile connections
May 19, 2014

China's digital drivers: Make emotional mobile connections

PROMOTIONAL FEATURE: Adidas Greater China marketing VP Simon Millar says there’s no shortage of digital channels on which to run content; the trick, as always, is cutting through.

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China's digital drivers: Digital platforms a slam dunk for Li-Ning
Jul 9, 2014

China's digital drivers: Digital platforms a slam dunk for Li-Ning

PROMOTIONAL FEATURE: Catherine Teng explains why digital platforms can be more valuable than traditional channels in giving sports enthusiasts a real experience of the brand.

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2016: Slay the content dragon
Dec 23, 2015

2016: Slay the content dragon

Adland needs to stop chasing the ‘content’ drug by replacing ideas with the delivery mechanism and get back to telling great stories, writes Iris's Grant Hunter

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But is it innovation?
Sep 16, 2015

But is it innovation?

Iris Worldwide's Grant Hunter shares the thinking of the Innovation jury at Spikes Asia, and thoughts for the future of the award.

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Hong Kong: 2010 World Cup draws 12 per cent less interest than four years ago : TNS
Jun 16, 2010

Hong Kong: 2010 World Cup draws 12 per cent less interest than four years ago : TNS

HONG KONG - 12 per cent fewer Hong Kongers are interested in the 2010 South Africa World Cup than the last tournament held in Germany four years ago, according to an online opinion survey conducted by TNS.

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China's digital drivers: Kimberley-Clark helps mums online
Feb 7, 2014

China's digital drivers: Kimberley-Clark helps mums online

PROMOTIONAL FEATURE: Gary Xie, marketing director of the multinational’s baby and childcare group, says digital channels are essential for engaging with new mothers in China

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China's digital drivers: Striking up sexy conversations for Reckitt Benckiser
Apr 7, 2014

China's digital drivers: Striking up sexy conversations for Reckitt Benckiser

PROMOTIONAL FEATURE: China’s ban on ads for intimate products prompted Reckitt Benckiser marketing director Ben Wilson to move to the forefront of social media and video usage.

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Conde Nast Traveller debuts in Asia with Indian edition in October
Jun 15, 2010

Conde Nast Traveller debuts in Asia with Indian edition in October

MUMBAI - Conde Nast Traveller (CNT) is set to debut in Asia with the launch of its bi-monthly Indian edition in October, following successful publication of the title in the US, UK, Spain and Italy.

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iPad launches to feverish online discussion in Asia Pacific : Nielsen
Jun 16, 2010

iPad launches to feverish online discussion in Asia Pacific : Nielsen

ASIA PACIFIC - Apple has once again proven its reputation as a marketing wizard with the iPad's recent launch in Australia and Japan amid feverish online discussions around the Asia region.

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Top 1000 2015: The shifting sands of specific sectors
Jun 2, 2015

Top 1000 2015: The shifting sands of specific sectors

High-profile sectors see brands constantly battling for supremacy. We asked some keen observers to highlight key struggles and lessons.

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Five things you need to know about Facebook Places
Aug 26, 2010
, Nicholas Chhan

Five things you need to know about Facebook Places

As Facebook launches its own location-based application Places, Hieu Kau Sern, digital director, and Nicholas Chhan, digital manager at Starcom MediaVest Group Malaysia, tells us about the potential impact of this new service.

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Mobile video consumption habits of the modern Indonesian
Aug 4, 2014

Mobile video consumption habits of the modern Indonesian

Research from On Device provides a peak at how young people in Indonesia consume video via mobile.

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Maxus digital lead Nico Abbruzzese reviews the iPhone 4
Jul 8, 2010

Maxus digital lead Nico Abbruzzese reviews the iPhone 4

Nico Abbruzzese, head of digital for Asia-Pacific at Maxus, reviews the slick new iPhone 4 and ponders its implications for the industry, even going as far as comparing Apple to Italy.

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Maxus digital lead Nico Abbruzzese reviews the iPhone 4
Jul 8, 2010

Maxus digital lead Nico Abbruzzese reviews the iPhone 4

Nico Abbruzzese, head of digital for Asia-Pacific at Maxus, reviews the slick new iPhone 4 and ponders its implications for the industry, even going as far as comparing Apple to Italy.

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Maxus digital lead Nico Abbruzzese reviews the iPhone 4
Jul 8, 2010

Maxus digital lead Nico Abbruzzese reviews the iPhone 4

Nico Abbruzzese, head of digital for Asia-Pacific at Maxus, reviews the slick new iPhone 4 and ponders its impact on the industry, even going as far as comparing Apple to Italy.

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Opinion: You can run but you can't hide from social, CSR
Dec 14, 2011

Opinion: You can run but you can't hide from social, CSR

John Sinke (pictured), regional marketing manager for Asia at derivatives dealer CMC Markets in Singapore, looks at how social media and online activism will force companies to embrace CSR and become truly transparent.

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City of Dreams drives awareness of US$250 million debut show online
Jun 15, 2010

City of Dreams drives awareness of US$250 million debut show online

City of Dreams (COD) has rolled out a new online marketing campaign to promote the Asian debut of its US$250 million entertainment show 'The House of Dancing Water', which opens on 17 September.

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City of Dreams drives awareness of US$250 million debut show online
Jun 15, 2010

City of Dreams drives awareness of US$250 million debut show online

City of Dreams (COD) has rolled out a new online marketing campaign to promote the Asian debut of its US$250 million entertainment show 'The House of Dancing Water', which opens on 17 September.

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