What goes up but never comes down? Venue costs and overheads that are eating into event budgets, apparently.
Freeman's Kestrel Lee talks about the sectors in which event budgets are falling—and rising.
China ECD Kestrel Lee on how data collection is a driving force for the physical elements of event design.
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.
The Tokyo launch party for the Prophere took an unexpected turn.
Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.
From the UK: 'Win at sleeping' for Ikea by Mother London.
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, industry leaders discuss the importance of agencies being involved in business strategy from the start.
A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.
Amid all the focus on setting up digital platforms and acting on real-time data and incentives, marketers may be forsaking long-term brand building at their peril, says Cathay Pacific brand chief Edward Bell.
SYDNEY - Asia-Pacific Breweries is working to build interest in the first Australia appearance of its Tiger Street Football event in May with an effects-laden teaser ad.
Watch some of the highlights from Campaign Asia-Pacific's Financial Services Marketing forum, held in Hong Kong in November 2015.
Michael Birkin, CEO at kyu, a collective of creative companies, talks candidly about creativity and collaboration ... and predicts the future of the industry
Chris Tung, chief marketing officer of Alibaba Group, speaks to Atifa Silk on how data-driven marketing will allow consumers to better know themselves
Still insisting that Alibaba is not an ecommerce company but a data services firm, Chris Tung talks about the latest efforts to help brands leverage data.
AUSTRALIA – Nimble, an online lending company in Australia, has launched a brand campaign to show Aussies how to ‘Nimble it’ with smart little loans when unexpected things happen.
ASIA-PACIFIC - The idea of trusting machines can bring up all kinds of emotions in people, let alone marketers. But as technology improves, the question is whether marketers are ready to embrace machine learning to its full extent.
From a multi-sensory internet to smell coding and smart fabrics, through to applying theatrical principles to branding, the realm of the senses represents a brave new world for experiential marketers.
HONG KONG - Campaign Asia-Pacific asked financial-services marketers what they feel are the biggest industry jargon words. From overused buzzwords to overly creative job titles, here are our 10 favourites.
VIETNAM - According to MasterCard Vietnam, 95 per cent of the population isn't familiar with electronic payments. But with high mobile penetration, burgeoning social-media use and a young population, the marketing potential for the financial services industry is huge.