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Are event budgets shrinking?
Dec 5, 2018
Olivia Parker, Rick Boost, Surekha Ragavan

Are event budgets shrinking?

What goes up but never comes down? Venue costs and overheads that are eating into event budgets, apparently.

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Are event budgets taking a hit in China's economic climate?
Apr 9, 2019
Soon Chen Kang 江欣珍, Surekha Ragavan

Are event budgets taking a hit in China's economic climate?

Freeman's Kestrel Lee talks about the sectors in which event budgets are falling—and rising.

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Data-driving event design is huge in China this year: Freeman
May 9, 2019
Soon Chen Kang 江欣珍, Surekha Ragavan

Data-driving event design is huge in China this year: Freeman

China ECD Kestrel Lee on how data collection is a driving force for the physical elements of event design.

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The finance and marketing therapy session
Mar 21, 2019
Robert Sawatzky

The finance and marketing therapy session

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.

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Adidas event turns Japanese sneaker fans into thieves
Dec 21, 2017
David Blecken

Adidas event turns Japanese sneaker fans into thieves

The Tokyo launch party for the Prophere took an unexpected turn.

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Watch: DBS marketing chief on immersive content
Mar 14, 2019
Faaez Samadi

Watch: DBS marketing chief on immersive content

Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.

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Ikea makes sleep into a sporting event
Jan 11, 2017
Ad Nut

Ikea makes sleep into a sporting event

From the UK: 'Win at sleeping' for Ikea by Mother London.

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Marketing must solve business problems to maintain its value
Apr 8, 2019
Faaez Samadi, Robert Sawatzky

Marketing must solve business problems to maintain its value

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, industry leaders discuss the importance of agencies being involved in business strategy from the start.

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Please Help Me Market My SME: Episode One
Nov 23, 2018
Matthew Miller, Rick Boost

Please Help Me Market My SME: Episode One

A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.

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Short-term 'sugar rush' can seduce marketers
Mar 23, 2018
Staff Reporters

Short-term 'sugar rush' can seduce marketers

Amid all the focus on setting up digital platforms and acting on real-time data and incentives, marketers may be forsaking long-term brand building at their peril, says Cathay Pacific brand chief Edward Bell.

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Tiger Street Football kicks off campaign for first Australia event
Apr 10, 2013
Staff Reporters

Tiger Street Football kicks off campaign for first Australia event

SYDNEY - Asia-Pacific Breweries is working to build interest in the first Australia appearance of its Tiger Street Football event in May with an effects-laden teaser ad.

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FSM highlights: Top financial marketers gather in Hong Kong
Dec 23, 2015
Campaign Asia-Pacific

FSM highlights: Top financial marketers gather in Hong Kong

Watch some of the highlights from Campaign Asia-Pacific's Financial Services Marketing forum, held in Hong Kong in November 2015.

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Why marketing is indefinable
May 27, 2016
Georganna Simpson

Why marketing is indefinable

Michael Birkin, CEO at kyu, a collective of creative companies, talks candidly about creativity and collaboration ... and predicts the future of the industry

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Direct from Cannes: Marketing is now a service, says Alibaba marketing head
Jun 28, 2017
Staff Writer

Direct from Cannes: Marketing is now a service, says Alibaba marketing head

Chris Tung, chief marketing officer of Alibaba Group, speaks to Atifa Silk on how data-driven marketing will allow consumers to better know themselves

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Brands, I’m part of your marketing team: Alibaba CMO
Nov 23, 2017
Robert Sawatzky, Rick Boost

Brands, I’m part of your marketing team: Alibaba CMO

Still insisting that Alibaba is not an ecommerce company but a data services firm, Chris Tung talks about the latest efforts to help brands leverage data.

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Nimble shows a new way of borrowing money for unexpected events
Oct 9, 2013
Sophie Chen

Nimble shows a new way of borrowing money for unexpected events

AUSTRALIA – Nimble, an online lending company in Australia, has launched a brand campaign to show Aussies how to ‘Nimble it’ with smart little loans when unexpected things happen.

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Watch: Are marketers ready for machine learning?
Apr 27, 2016
Adrian Peter Tse

Watch: Are marketers ready for machine learning?

ASIA-PACIFIC - The idea of trusting machines can bring up all kinds of emotions in people, let alone marketers. But as technology improves, the question is whether marketers are ready to embrace machine learning to its full extent.

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Watch: The future of the five senses in experiential marketing
Dec 2, 2015
Adrian Peter Tse

Watch: The future of the five senses in experiential marketing

From a multi-sensory internet to smell coding and smart fabrics, through to applying theatrical principles to branding, the realm of the senses represents a brave new world for experiential marketers.

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Watch: Top 10 jargon words in financial marketing and beyond
Nov 13, 2015
Adrian Peter Tse

Watch: Top 10 jargon words in financial marketing and beyond

HONG KONG - Campaign Asia-Pacific asked financial-services marketers what they feel are the biggest industry jargon words. From overused buzzwords to overly creative job titles, here are our 10 favourites.

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Watch: Marketing MasterCard in Vietnam
Jan 20, 2016
Adrian Peter Tse

Watch: Marketing MasterCard in Vietnam

VIETNAM - According to MasterCard Vietnam, 95 per cent of the population isn't familiar with electronic payments. But with high mobile penetration, burgeoning social-media use and a young population, the marketing potential for the financial services industry is huge.

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