Search results for "event marketing"

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Women to Watch 2019: Difference-makers in APAC marketing and communications
Sep 22, 2019
Staff Reporters

Women to Watch 2019: Difference-makers in APAC marketing and communications

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

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Photos: Unruly Singapore 'Meet the makers' event
Nov 21, 2016
Gabey Goh

Photos: Unruly Singapore 'Meet the makers' event

Inaugural event hosted by Unruly saw creative agencies pitching to clients in a speed-dating format.

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Data ownership critical to successful digital marketing
Nov 20, 2018
Faaez Samadi

Data ownership critical to successful digital marketing

Too many marketers have difficulty accessing the data they need, let alone understanding it, said panellists at Re:Con Thailand.

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Inaugural TubeMogul University event in SEA
Apr 26, 2016
Gabey Goh

Inaugural TubeMogul University event in SEA

The inaugural TubeMogul University event for Southeast Asia took place in Singapore on 14 April. Approximately 60 representatives from agencies and brands attended the half-day event, which focused on topics relating to advancements and trends in the programmatic industry, combined with best practices for using programmatic software to achieve effective brand performance.

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Marketing-sales misalignment equals massive waste: LinkedIn
Aug 15, 2018
Babar Khan Javed

Marketing-sales misalignment equals massive waste: LinkedIn

Businesses should stop focusing on handing off leads, because misalignment costs businesses $41 trillion a year globally, according to speakers at a LinkedIn event.

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Women to Watch 2018: Top talents in APAC marketing and communications
Aug 15, 2018
Olivia Parker

Women to Watch 2018: Top talents in APAC marketing and communications

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

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Tencent Mind: Marketers promised 'fun times'
Sep 12, 2017
Robert Sawatzky

Tencent Mind: Marketers promised 'fun times'

The Chinese media giant walked marketers through its content offerings at its event yesterday in Shanghai.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
Oct 22, 2018
Olivia Parker

40 Under 40: 2018's class of young leaders in APAC marketing and communications

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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AI use in marketing is fairly primitive, but not for long
Nov 15, 2017
Soon Chen Kang 江欣珍

AI use in marketing is fairly primitive, but not for long

A panel discussion at yesterday's China Innovation Summit focused on the next wave of AI applications, including creative roles.

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PHOTOS: 2013 Agency of the Year Awards, Singapore gala event
Dec 11, 2013

PHOTOS: 2013 Agency of the Year Awards, Singapore gala event

This gallery collects candid shots from between the award presentations at the Singapore Agency of the Year / Agency Network of the Year awards event last night in Singapore. Please see the other galleries at campaignasia.com/aoy2013 for images of the actual award presentations.

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IN PHOTOS: TBWA's Digital Arts Network SL\ICE event
Apr 18, 2013

IN PHOTOS: TBWA's Digital Arts Network SL\ICE event

SINGAPORE - On Wednesday (17 April), TBWA's Digital Arts Network (DAN) hosted SL\ICE, a gathering of world-class minds in Singapore to discuss the latest digital trends, tools, and technologies. The event focused on driving exponential growth for businesses and capturing a larger share of the future through digital, and featured speakers from DAN's speciality labs from around the world as well as expert digital partners.

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Photos: Rise 2016 Marketing Track
Jun 1, 2016
Jenny Chan 陳詠欣

Photos: Rise 2016 Marketing Track

Photos from Rise 2016's Marketing Track, held on 1 June at the Hong Kong Convention & Exhibition Centre

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Mobile Marketing Association announces Smarties winners
Nov 28, 2016
Staff Reporters

Mobile Marketing Association announces Smarties winners

Unilever and Mindshare won big at the awards ceremony in Singapore.

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40 under 40: Meet 2017's class of APAC marketing-communications achievers
Oct 22, 2017
Olivia Parker

40 under 40: Meet 2017's class of APAC marketing-communications achievers

These young professionals stand out as drivers of growth and progress.

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Photos: Roundtable on tech-driven marketing in China
Jun 23, 2016

Photos: Roundtable on tech-driven marketing in China

Google feted 10 top marcomms professionals in Shanghai last month for an intense and wide-ranging discussion on the challenges for tech-driven marketing in China.

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Infographics: mobile marketing in Vietnam and southeast Asia
Oct 26, 2015
Adrian Peter Tse

Infographics: mobile marketing in Vietnam and southeast Asia

VIETNAM - This joint study between Epinion and OMD highlights consumer behaviour and best practises when it comes to mobile advertising in Vietnam, Thailand, Malaysia, Indonesia and the Philippines. The report is based on the survey of over 2600 respondents.

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Q3 2015 Digital Marketing Snapshot: Kenshoo
Oct 14, 2015
Gabey Goh

Q3 2015 Digital Marketing Snapshot: Kenshoo

Mobile now accounts for 68 per cent of social ad clicks and 50 per cent search ad clicks, according to new data from Kenshoo's third quarter snapshot. Please see the related-article link below for more information.

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Australian marketers missing the mark on social media
May 28, 2015
Adrian Peter Tse

Australian marketers missing the mark on social media

Infographics from Senesis capture the sentiments, behaviours and preferences of Australian consumers on social media. Please see the related-article link at the bottom of the page for more on this research.

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Okamoto: A social marketer's wet dream
Jun 6, 2014
Jenny Chan 陳詠欣

Okamoto: A social marketer's wet dream

A selection of some particularly witty creative work as part of Okamoto's year-long 80th-anniversary campaign in China

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Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks
Nov 24, 2015
Gabey Goh

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Asia Pacific (APAC) and Oceania are showing a clear and rapid transition to smartphones, according to a Q3 State of Mobile Advertising study from Opera Mediaworks and the Mobile Marketing Association (MMA). Even in markets where the transition from feature phones to smartphones has been slower (Vietnam, Indonesia and the Philippines), about half of the mobile user base has moved to smartphones. Don't miss the captions (below each image) for more information.