Search results for "event marketing"

Articles: 5 Results Filter results»
Order By: Relevant | Latest
Premium
Marketers no longer lost in neural machine translation
Jul 4, 2018
Matthew Keegan

Marketers no longer lost in neural machine translation

With so much buzz around neural machine translation being the key to smashing language barriers and speeding up entry into new markets, we explore how useful it really is to brands.

Premium
Cannes, culture and the state of Chinese creativity
Jun 4, 2018
Matthew Keegan

Cannes, culture and the state of Chinese creativity

China is frequently accused of lacking innate creativity, and homegrown campaigns rarely do well at Cannes. But are China's next generation of digital-obsessed creative hotshots cultivating—or killing—great imaginative work?

Premium
Have social 'likes' lost their value?
May 3, 2018
Matthew Keegan

Have social 'likes' lost their value?

In an ever-shifting social media landscape, we explore the current value of social interactions and how brands can use them to more effectively engage with their audiences.

Premium
Can China’s 'little fresh meat' deliver big brand results?
Oct 28, 2018
Matthew Keegan

Can China’s 'little fresh meat' deliver big brand results?

With authorities in China already starting to discourage effeminate behaviour in the media, we analyse whether the country's boy idols can keep delivering visibility and sales for brands.

Premium
'Human-like' voice search a major brand asset — if properly deployed
Nov 5, 2018
Matthew Keegan

'Human-like' voice search a major brand asset — if properly deployed

Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.

Filter results

Date

Article Type

Site Category

Author