Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.
SINGAPORE - When it comes to marketing CES in Las Vegas, the Consumer Technology Association enjoys a tried-and-true method established over the event’s 50-year history. But what about CES Asia in Shanghai, which is coming up on its second event this May? Show director John Kelley shares some lessons learnt with Campaign Asia-Pacific.
Once a handy tool to automate customer service, they're now increasingly being tasked to do data collection and lead generation.
A young and optimistic populace is happy to interact with brands in a market that remains full of promise.
How can event professionals best navigate the new purchasing environment?
The metrics that agencies and brands are using to understand the impact of working with influencers are not fit for purpose.
Leaders from R/GA, GroupM, McCann, Unruly, and Wunderman Thompson pick the highlights and most overhyped elements from this year's show.
Brand engagement expert, Greg Crandall, says the physical event is just the tip of the iceberg.
People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.
To leverage sports properties, it’s important for Chinese brands to think beyond the stoppage time of a match by considering the entire ecosystem of the sport they’re investing in.
From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.
Instagram's decision to hide like counts is not a reason to panic. But it is a good opportunity for marketers to wake up to how they can better grasp the still-unrealised potential of influencer marketing.
It is excruciating to imagine what good could have been done with the same team and resources.
Attributing business outcomes to your marketing strategies is even harder when your organisation doesn't actually sell anything. Nicki Kenyon of Visit Victoria explains how she approaches this conundrum.
New study interviewing business leaders highlights Singapore as the global marketing hub of the future.
Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?
Tips to up your game and successfully execute using DCO.
We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.
New function trial on Chinese app only (not TikTok) raises privacy concerns but could help Douyin users search for KOLs and products.
Marketers have a very costly blindspot when it comes to consumers over 50, according to a report from WPP AUNZ.