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Nielsen and Alibaba offer tool for ecommerce optimisation, evolution
Apr 22, 2015
Jenny Chan 陳詠欣

Nielsen and Alibaba offer tool for ecommerce optimisation, evolution

SHANGHAI - Nielsen and Alibaba have jointly launched 'New Offer Advisor' (赚金石), a tool that aims to help online retailers not only evaluate their ecommerce performance but also identify 'white spaces'—areas where unmet consumer needs are ripe for new products.

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Bricks and clicks, best e-commerce mix
Mar 24, 2015
Li Mei Foong

Bricks and clicks, best e-commerce mix

Virtual stores are making an unexpected appearance in shopping malls.

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GOSF: Why Google is interested in e-commerce
Feb 2, 2015
Byravee Iyer

GOSF: Why Google is interested in e-commerce

SINGAPORE - Unless you’ve been living under a rock (or outside of Singapore), chances are you’ve seen and heard all the advertisements and promotions for the Great Online Shopping Festival (GOSF), a first-of-its-kind online shopping sale organised by Google, DBS and SingPost.

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Cannes: Mondelez renews Facebook partnership; pushes video, ecommerce
Jun 25, 2015
Byravee Iyer

Cannes: Mondelez renews Facebook partnership; pushes video, ecommerce

CANNES - Mondelez International has renewed its partnership with Facebook to boost creative video content and ecommerce, in a move that sees the snacking giant increase its digital media investment and commitment to the social network.

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How MasterCard combines emotion and analytics to drive ecommerce
Jun 26, 2015
Nikki Wicks

How MasterCard combines emotion and analytics to drive ecommerce

ASIA-PACIFIC - MasterCard's Sam Ahmed gave Campaign a breakdown of his company's digital and ecommerce infrastructure and explained how marketing has moved to the centre of the business.

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Marketing on mobile's leading edge: ecommerce strategies from Hotels.com
Jun 4, 2015
Adrian Peter Tse

Marketing on mobile's leading edge: ecommerce strategies from Hotels.com

HONG KONG - Increasingly in Asia, online travel agencies (OTAs) live and die by their ability to encourage transactions by mobile users. Campaign Asia-Pacific talked to Nelson Allen, APAC marketing director at Hotels.com, to learn about the Expedia-owned brand's strategies.

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Saatchi & Saatchi denies buying Bysoft despite poaching, phone redirection
Nov 23, 2015
Jenny Chan 陳詠欣

Saatchi & Saatchi denies buying Bysoft despite poaching, phone redirection

SHANGHAI - Confusion hangs over Saatchi & Saatchi China's virtual acquihire of Bysoft China: despite head-hunting its CEO and COO and harvesting more than half its staff, and calls to the ecommerce agency's office redirecting to the giant's phone system, Saatchi & Saatchi denies it has bought the company.

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Mondelez concludes global media review
Oct 9, 2015
Maisie Mccabe

Mondelez concludes global media review

GLOBAL - Mondelez International has finished its media review, selecting Carat in Asia-Pacific as well as the US and Europe.

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Will the third time be the charm for Rakuten in China?
May 5, 2015
Jenny Chan 陳詠欣

Will the third time be the charm for Rakuten in China?

SHANGHAI - Japanese ecommerce giant Rakuten is taking a third shot at the Chinese market through a new investment in online rebate specialist Fanli, following unsuccessful forays with online travel agent Ctrip and search leader Baidu.

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JD.com's Paipai and WPP's Kuvera to cooperate on m-commerce in China
Mar 23, 2015
Jenny Chan 陳詠欣

JD.com's Paipai and WPP's Kuvera to cooperate on m-commerce in China

BEIJING - Kuvera, a WPP company specialising in end-to-end e-commerce in China, and Paipai, a social commerce platform on mobile owned by JD.com, signed an agreement that allows each other high-level access to online retailing tools, client recommendations and advertising inventory.

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China internet penetration still has room for growth
Mar 12, 2015

China internet penetration still has room for growth

Under half of China is online, including only 28 per cent of rural dwellers, according to JWT Shanghai's new China's Digital Landscape report, which provides statistics on a wide range of topics from media usage to adspend to ecommerce. The full report is available via Slideshare at http://ow.ly/Kem6d

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Brand implications from Asia’s payments landscape
Jul 13, 2015
Sagar Tamang

Brand implications from Asia’s payments landscape

Ecommerce payment methods and services are necessary features in businesses as online purchase intention has doubled in the past three years. Further growth hinges on educating the market and building solid brand awareness and trust.

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Courts Malaysia using humour to unite Malaysians
Jul 6, 2015
Emily Tan

Courts Malaysia using humour to unite Malaysians

Concocting a brand personality that cuts across multicultural and multi-strata Malaysia is tough. But electronics and furniture retailer Courts Malaysia is finding success with a $6 million refresh that includes advertising, store redesigns, a new ecommerce platform and, for the first time in 20 years, a brand ambassador.

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We Are Social: Digital, Social & Mobile in China in 2015
Aug 18, 2015
Staff Reporters

We Are Social: Digital, Social & Mobile in China in 2015

This country-focused report is the latest in We Are Social's series of studies into digital, social and mobile use around the world. This report explore the connected landscape in China in August 2015 and shares the latest active user figures for fixed and mobile internet and most active social media platforms. It also outlines user behaviour across mobile devices and ecommerce. For more info, please visit http://bit.ly/DSMCN15

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Unilever to stem China losses with sweeping Alibaba partnership
Jul 20, 2015
Jenny Chan 陳詠欣

Unilever to stem China losses with sweeping Alibaba partnership

HANGZHOU - Unilever has formed an exclusive strategic partnership with Alibaba Group on a range of ecommerce initiatives to boost the consumer-goods maker's sales in China.

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Lazada finalises agency roster for Southeast Asia
Mar 27, 2015
Byravee Iyer

Lazada finalises agency roster for Southeast Asia

SINGAPORE - Following a pitch launched last year, ecommerce company Lazada has selected UM, ZenithOptimedia and Mindshare as its media planning and buying agencies in Southeast Asia.

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Mobile dominates path to purchase in Asia: Criteo
Nov 11, 2015
Gabey Goh

Mobile dominates path to purchase in Asia: Criteo

SINGAPORE - Mobile transactions in Asia now account for 45 percent of all ecommerce transactions, according to Criteo.

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MasterCard’s digital engine
Aug 10, 2015
Nikki Wicks

MasterCard’s digital engine

THE FACE BEHIND THE BRAND: Sam Ahmed, SVP head of marketing at MasterCard Asia-Pacific, invites Campaign inside the engine of the company’s latest innovation.

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Valli Lakshmanan appointed to regional IPG digital role
Apr 13, 2015
Staff Reporters

Valli Lakshmanan appointed to regional IPG digital role

SINGAPORE - IPG Mediabrands has appointed Valli Lakshmanan as regional managing partner of digital integration to drive digital innovation across the agency's social, programmatic, ecommerce and content practices.

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'Be quick, or be dead': 5 innovation commandments for China
Nov 18, 2015
Jenny Chan 陳詠欣

'Be quick, or be dead': 5 innovation commandments for China

BEIJING - Speakers at the China Innovation conference, hosted here yesterday by Campaign Asia-Pacific, delivered five imperatives for brands that want to take advantage of innovation for commercial success in China.

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