SHANGHAI - Nielsen and Alibaba have jointly launched 'New Offer Advisor' (赚金石), a tool that aims to help online retailers not only evaluate their ecommerce performance but also identify 'white spaces'—areas where unmet consumer needs are ripe for new products.
Virtual stores are making an unexpected appearance in shopping malls.
SINGAPORE - Unless you’ve been living under a rock (or outside of Singapore), chances are you’ve seen and heard all the advertisements and promotions for the Great Online Shopping Festival (GOSF), a first-of-its-kind online shopping sale organised by Google, DBS and SingPost.
CANNES - Mondelez International has renewed its partnership with Facebook to boost creative video content and ecommerce, in a move that sees the snacking giant increase its digital media investment and commitment to the social network.
ASIA-PACIFIC - MasterCard's Sam Ahmed gave Campaign a breakdown of his company's digital and ecommerce infrastructure and explained how marketing has moved to the centre of the business.
HONG KONG - Increasingly in Asia, online travel agencies (OTAs) live and die by their ability to encourage transactions by mobile users. Campaign Asia-Pacific talked to Nelson Allen, APAC marketing director at Hotels.com, to learn about the Expedia-owned brand's strategies.
SHANGHAI - Confusion hangs over Saatchi & Saatchi China's virtual acquihire of Bysoft China: despite head-hunting its CEO and COO and harvesting more than half its staff, and calls to the ecommerce agency's office redirecting to the giant's phone system, Saatchi & Saatchi denies it has bought the company.
GLOBAL - Mondelez International has finished its media review, selecting Carat in Asia-Pacific as well as the US and Europe.
SHANGHAI - Japanese ecommerce giant Rakuten is taking a third shot at the Chinese market through a new investment in online rebate specialist Fanli, following unsuccessful forays with online travel agent Ctrip and search leader Baidu.
BEIJING - Kuvera, a WPP company specialising in end-to-end e-commerce in China, and Paipai, a social commerce platform on mobile owned by JD.com, signed an agreement that allows each other high-level access to online retailing tools, client recommendations and advertising inventory.
Under half of China is online, including only 28 per cent of rural dwellers, according to JWT Shanghai's new China's Digital Landscape report, which provides statistics on a wide range of topics from media usage to adspend to ecommerce. The full report is available via Slideshare at http://ow.ly/Kem6d
Ecommerce payment methods and services are necessary features in businesses as online purchase intention has doubled in the past three years. Further growth hinges on educating the market and building solid brand awareness and trust.
Concocting a brand personality that cuts across multicultural and multi-strata Malaysia is tough. But electronics and furniture retailer Courts Malaysia is finding success with a $6 million refresh that includes advertising, store redesigns, a new ecommerce platform and, for the first time in 20 years, a brand ambassador.
This country-focused report is the latest in We Are Social's series of studies into digital, social and mobile use around the world. This report explore the connected landscape in China in August 2015 and shares the latest active user figures for fixed and mobile internet and most active social media platforms. It also outlines user behaviour across mobile devices and ecommerce. For more info, please visit http://bit.ly/DSMCN15
HANGZHOU - Unilever has formed an exclusive strategic partnership with Alibaba Group on a range of ecommerce initiatives to boost the consumer-goods maker's sales in China.
SINGAPORE - Following a pitch launched last year, ecommerce company Lazada has selected UM, ZenithOptimedia and Mindshare as its media planning and buying agencies in Southeast Asia.
SINGAPORE - Mobile transactions in Asia now account for 45 percent of all ecommerce transactions, according to Criteo.
THE FACE BEHIND THE BRAND: Sam Ahmed, SVP head of marketing at MasterCard Asia-Pacific, invites Campaign inside the engine of the company’s latest innovation.
SINGAPORE - IPG Mediabrands has appointed Valli Lakshmanan as regional managing partner of digital integration to drive digital innovation across the agency's social, programmatic, ecommerce and content practices.
BEIJING - Speakers at the China Innovation conference, hosted here yesterday by Campaign Asia-Pacific, delivered five imperatives for brands that want to take advantage of innovation for commercial success in China.