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Alibaba opens up sales-related ecommerce data
Oct 29, 2014
Jenny Chan 陳詠欣

Alibaba opens up sales-related ecommerce data

SHANGHAI - For the first time, Alibaba opened up e-commerce data to third parties like AdMaster to help brands like P&G evaluate marketing effectiveness through the analysis of consumer navigation paths and shopping behaviour.

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China’s e-commerce layer of complexity
Sep 12, 2014
Mathias Chaillou

China’s e-commerce layer of complexity

We have reached a moment in time when the weight and the specific needs of e-commerce are finally affecting organizational structures, writes Mathias Chaillou, Optimedia MD China with ZenithOptimedia Group.

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Innovating e-commerce communication for traveling Chinese
Oct 14, 2014
Ram Padmanabha

Innovating e-commerce communication for traveling Chinese

CHINA INNOVATION 2014: Chinese travellers are catalysts for changing commerce beyond China.

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Social Media, Indonesia's election, and the growth of e-commerce
Aug 5, 2014
Misty Agustini

Social Media, Indonesia's election, and the growth of e-commerce

Indonesia is experiencing a shift, in which the recent legislative and presidential elections have shown Indonesians are no longer content only to follow trends but have now become trend setters.

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Lenovo ramping up Asia e-commerce
Mar 5, 2014
Byravee Iyer

Lenovo ramping up Asia e-commerce

SINGAPORE - Ecommerce may have once been a complementary sales channel for Lenovo, but it's becoming more mission critical as the computer maker plans to extend online sales to markets like the Philippines and Malaysia, said Ajit Sivadasan, VP and general manager of Lenovo.com.

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Philips adds to e-commerce push with Malaysia store, BlipMy.com
Aug 13, 2014
Byravee Iyer

Philips adds to e-commerce push with Malaysia store, BlipMy.com

MALAYSIA - Philips is entering the e-commerce market in Malaysia via a partnership with Xtrategize, a local consulting and technology firm, part of the company’s accelerating push into e-commerce in an effort to diversify revenue streams.

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Tempo appoints e-commerce and digital marketing agency in China
Aug 28, 2014
Jenny Chan 陳詠欣

Tempo appoints e-commerce and digital marketing agency in China

SHANGHAI - Tissue brand Tempo has appointed WE Commerce as online sales agency and sister agency WE Digital as digital agency in China.

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JP Pepperdine to boost e-commerce service with Done Asia-Pacific
Sep 12, 2014
Byravee Iyer

JP Pepperdine to boost e-commerce service with Done Asia-Pacific

SINGAPORE - F&B company JP Pepperdine has appointed Done Asia Pacific as its digital agency on retainer for its Kkongdon Korean BBQ, and Eatzi Gourmet brands.

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E-commerce intelligence agency Clavis Insight opens in China
May 14, 2014
Jenny Chan 陳詠欣

E-commerce intelligence agency Clavis Insight opens in China

SHANGHAI - Clavis Insight, specialising in online store audits and retailer analytics for consumer-packaged-goods manufacturers, has opened its first office in China.

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Hunger for e-commerce is even stronger than you think, especially in China
Jul 23, 2014
Byravee Iyer

Hunger for e-commerce is even stronger than you think, especially in China

ASIA-PACIFIC - Consumer preference to shop online in Asia is almost double that of the US, according to a study commissioned by Razorfish that challenges the conventional wisdom that brands are best built through advertising.

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Online finance, e-commerce players at risk in China's '3.15' exposé
Mar 14, 2014
Jenny Chan 陳詠欣

Online finance, e-commerce players at risk in China's '3.15' exposé

BEIJING - Tomorrow's World Consumer Rights Day, referred to as '3.15' in China, is deemed a dangerous day for brands, simply because an annual TV exposé (unfair or otherwise) could affect how 1.3 billion consumers view them. Signs point strongly to online finance and e-commerce as industries that may be unhappy come tomorrow evening, according to sources.

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Alibaba softens stance on 'Double-Eleven' trademark battle
Nov 6, 2014
Jenny Chan 陳詠欣

Alibaba softens stance on 'Double-Eleven' trademark battle

HANGZHOU - After the 'Double-Eleven' trademark issue triggered a three-week long war of words between e-commerce rivals, Alibaba Group CEO Jonathan Lu (陆兆禧) is now saying it is "always an open festival that belongs to all participants".

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The 11.11 Debrief: Key retail trends driving 2015
Nov 27, 2014
Florian Pihs

The 11.11 Debrief: Key retail trends driving 2015

Headline numbers for this year’s Single’s Day sales further gild China’s throne as the world's largest e-commerce market. SapientNitro's Florian Pihs explores key trends and how brands can benefit and try to climb into the king's seat themselves through e-commerce in 2015.

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Five reasons Southeast Asia may be China's younger sister
Dec 2, 2014
Angela Kapp

Five reasons Southeast Asia may be China's younger sister

Brands expecting Indonesia to follow China's online retail development curve should look at some key differences between the two, writes e-commerce and marketing expert Angela Kapp.

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Get at least 5% of your China sales online: GroupM Interaction
Apr 17, 2014
Jenny Chan 陳詠欣

Get at least 5% of your China sales online: GroupM Interaction

CHINA - With the inexorable shift to online shopping in China, GroupM Interaction's 2014 Digital Playbook advises brands to get at least 5 per cent of their China sales online.

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China's whirlwind media landscape
Feb 17, 2014
Christina Leung

China's whirlwind media landscape

The rapid rise of ecommerce and the decline of traditional magazines will challenge luxury marketers and agencies in 2014.

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Spikes video: Talking gaming and technology with Guy Hearn
Sep 24, 2014
Staff Reporters

Spikes video: Talking gaming and technology with Guy Hearn

SPIKES ASIA - Guy Hearn, chief innovation officer, Asia Pacific, at Omnicom Media Group, discusses why brands are so excited about the ways they can connect with consumers using gaming technologies.

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VML IM2.0 wins Crayola China account from OgilvyOne
Aug 26, 2014
Jenny Chan 陳詠欣

VML IM2.0 wins Crayola China account from OgilvyOne

SHANGHAI - Crayola (绘儿乐) switches its retainer-based digital marketing and e-commerce agency in China.

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11.11 shopathon breaks record halfway through day
Nov 11, 2014
Jenny Chan 陳詠欣

11.11 shopathon breaks record halfway through day

HANGZHOU - Consumers have spent more than RMB 35 billion (US$5.7 billion) over Alibaba Group’s e-commerce platforms as of 1 pm today, beating last year's total for the 11.11 shopping festival after just 13 hours.

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China's shoppers lead world in willingness to buy online: Nielsen
Aug 27, 2014
Jenny Chan 陳詠欣

China's shoppers lead world in willingness to buy online: Nielsen

SHANGHAI - China is the leader in e-commerce maturity around the world with a higher percentage of actual buying versus online browsing, according to a new study from Nielsen.

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