SHANGHAI - For the first time, Alibaba opened up e-commerce data to third parties like AdMaster to help brands like P&G evaluate marketing effectiveness through the analysis of consumer navigation paths and shopping behaviour.
We have reached a moment in time when the weight and the specific needs of e-commerce are finally affecting organizational structures, writes Mathias Chaillou, Optimedia MD China with ZenithOptimedia Group.
CHINA INNOVATION 2014: Chinese travellers are catalysts for changing commerce beyond China.
Indonesia is experiencing a shift, in which the recent legislative and presidential elections have shown Indonesians are no longer content only to follow trends but have now become trend setters.
SINGAPORE - Ecommerce may have once been a complementary sales channel for Lenovo, but it's becoming more mission critical as the computer maker plans to extend online sales to markets like the Philippines and Malaysia, said Ajit Sivadasan, VP and general manager of Lenovo.com.
MALAYSIA - Philips is entering the e-commerce market in Malaysia via a partnership with Xtrategize, a local consulting and technology firm, part of the company’s accelerating push into e-commerce in an effort to diversify revenue streams.
SHANGHAI - Tissue brand Tempo has appointed WE Commerce as online sales agency and sister agency WE Digital as digital agency in China.
SINGAPORE - F&B company JP Pepperdine has appointed Done Asia Pacific as its digital agency on retainer for its Kkongdon Korean BBQ, and Eatzi Gourmet brands.
SHANGHAI - Clavis Insight, specialising in online store audits and retailer analytics for consumer-packaged-goods manufacturers, has opened its first office in China.
ASIA-PACIFIC - Consumer preference to shop online in Asia is almost double that of the US, according to a study commissioned by Razorfish that challenges the conventional wisdom that brands are best built through advertising.
BEIJING - Tomorrow's World Consumer Rights Day, referred to as '3.15' in China, is deemed a dangerous day for brands, simply because an annual TV exposé (unfair or otherwise) could affect how 1.3 billion consumers view them. Signs point strongly to online finance and e-commerce as industries that may be unhappy come tomorrow evening, according to sources.
HANGZHOU - After the 'Double-Eleven' trademark issue triggered a three-week long war of words between e-commerce rivals, Alibaba Group CEO Jonathan Lu (陆兆禧) is now saying it is "always an open festival that belongs to all participants".
Headline numbers for this year’s Single’s Day sales further gild China’s throne as the world's largest e-commerce market. SapientNitro's Florian Pihs explores key trends and how brands can benefit and try to climb into the king's seat themselves through e-commerce in 2015.
Brands expecting Indonesia to follow China's online retail development curve should look at some key differences between the two, writes e-commerce and marketing expert Angela Kapp.
CHINA - With the inexorable shift to online shopping in China, GroupM Interaction's 2014 Digital Playbook advises brands to get at least 5 per cent of their China sales online.
The rapid rise of ecommerce and the decline of traditional magazines will challenge luxury marketers and agencies in 2014.
SPIKES ASIA - Guy Hearn, chief innovation officer, Asia Pacific, at Omnicom Media Group, discusses why brands are so excited about the ways they can connect with consumers using gaming technologies.
SHANGHAI - Crayola (绘儿乐) switches its retainer-based digital marketing and e-commerce agency in China.
HANGZHOU - Consumers have spent more than RMB 35 billion (US$5.7 billion) over Alibaba Group’s e-commerce platforms as of 1 pm today, beating last year's total for the 11.11 shopping festival after just 13 hours.
SHANGHAI - China is the leader in e-commerce maturity around the world with a higher percentage of actual buying versus online browsing, according to a new study from Nielsen.