SINGAPORE - The growth of smartphones and tablets, along with an improved perception of security is leading the internet to play a significantly bigger role in consumption across Asia, according to a recent study published by Visa.
SHANGHAI - Razorfish has appointed Alexandre Misseri as senior vice-president to beef up its e-commerce practice for Greater China following its recent acquisition of e-commerce service provider Longtuo.
SHANGHAI - Publicis Groupe has acquired Longtuo, a local digital marketing and e-commerce company with expertise in creative, customer acquisition and measurement tools. Longtuo will be folded into the Publicis-owned Razorfish network and operate as Razorfish Longtuo China.
MAINLAND CHINA - Draftfcb has launched a national brand communications campaign to promote eBay Style, the online retailer's new mass-fashion shopping platform.
AUSTRALIA - Powerbuys has appointed newly launched creative shop Vena re:connect to handle all its digital communications.
HONG KONG - Facebook advertising and search marketing are the best tools for digital marketers, according to online intelligence firm Experian Hitwise's inaugural report analysing web search patterns in 2011.
SHANGHAI - Yihaodian, one of China's leading e-commerce websites, has teamed up with Ogilvy & Mather Advertising/Shanghai to open virtual 3D stores on the doorsteps of the competition and at iconic China landmarks.
BEIJING - Lintas Beijing has announced its first C2C creative account win for Taobao women’s apparel after a three-way pitch in early April.
CHINA - Ahead of Children's Day on 1 June—typically its single largest day of sales—Toys 'R' Us has commenced its e-commerce strategy with the launch of a Taobao flagship store on the mainland's business-to-consumer shopping platform, Tmall.com.
SHANGHAI - DDB Shanghai has snapped up the creative business of T-Mall by Taobao after a competitive pitch in May against four undisclosed agencies.
SHANGHAI - SapientNitro has launched Ferrero China's new integrated one-stop website featuring a customised, experiential gifting campaign in time for Christmas.
SHANGHAI - Emmanuel Paget, most recently business development and communications director of Nurun China, has joined Splio China as vice-president of sales and marketing.
SINGAPORE - Daniel Alegre, Google's president of Asia-Pacific sales and worldwide mobile, is expected to replace Henrique de Castro, vice president of partner business solutions.
BEIJING – Burson-Marsteller has been selected by Vipshop Holdings Limited, an online discount retailer, to work on financial media relations.
HONG KONG - Online shopping is not only getting more popular, it is going mobile, and this creates both opportunities and implications for local retailers.
CHINA – Almost half of prestige brands evaluated in China are underinvested in digital marketing, according to the digital think tank L2’s latest report.
BEIJING - eLong.com has tasked DDB Guoan to build its brand in the competitive online travel market in China, with a strategic focus on hotel reservations.
SHANGHAI - Billboard Kwok has returned to Ogilvy after resigning from his one-and-a-half year tenure as chief marketing officer at Dangdang.com.
HONG KONG - OgilvyOne has promoted Sheilen Rathod (pictured) to the position of general manager, completing the agency’s recent management alignment.
SINGAPORE - Omicom Group's Proximity Singapore has appointed Jen Faucon as regional business director, heading up the Visa account across Asia-Pacific, Central Europe, Middle East and Africa.