Search results for "ecommerce"

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PATA website relaunch aids ecommerce drive
Oct 31, 2004

PATA website relaunch aids ecommerce drive

The Pacific Asia Travel Association (PATA) has launched a new interactive website to reach out to its members.

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Headlines: Arden hires NetX for Curious Britney Spears task
Sep 9, 2004

Headlines: Arden hires NetX for Curious Britney Spears task

Elizabeth Arden has selected Australia's NetX for the launch of its Curious Britney Spears brand on the web. The brief covers online sampling, e-commerce functionality and a web-based ad campaign.

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Careers: Yahoo splits marketing team after Chow promotion
Aug 12, 2004

Careers: Yahoo splits marketing team after Chow promotion

Yahoo Hong Kong has moved to split its marketing role, following the promotion of Arthur Chow to head up the portal's new e-commerce business services unit.

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Greater China: Ng appointed to brand/marketing role at CLP Power
Jun 17, 2004

Greater China: Ng appointed to brand/marketing role at CLP Power

HONG KONG: Former Euro RSCG managing director Julie Ng has taken the newly-created role of manager, branding and marketing services at CLP Power.

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Ng appointed to brand/marketing role at CLP Power
Jun 17, 2004

Ng appointed to brand/marketing role at CLP Power

Former Euro RSCG managing director Julie Ng has taken the newly-created role of manager, branding and marketing services at CLP Power.

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One-to-one Marketing: NetX's Ganann tasked for Cannes
Dec 2, 2004

One-to-one Marketing: NetX's Ganann tasked for Cannes

SYDNEY: Interactive agency NetX's creative director Sean Ganann has been selected to help review and redefine the interactive categories for Cannes' call for entries next year.

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NetX's Ganann tasked for Cannes
Dec 2, 2004

NetX's Ganann tasked for Cannes

Interactive agency NetX's creative director Sean Ganann has been selected to help review and redefine the interactive categories for Cannes' call for entries next year.

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Yahoo teams up to drive internet shopping in India
Apr 22, 2004

Yahoo teams up to drive internet shopping in India

MUMBAI: Internet portals Rediff.com India and Yahoo India are jointly promoting online shopping and mobile content across both portals in a new alliance. Rediff.com will power the Yahoo India shopping channel, while Yahoo India will showcase its content - including ringtones, polyphonic tunes, wallpapers and java - on Rediff.com.

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Yahoo teams up to drive internet shopping in India
Apr 22, 2004

Yahoo teams up to drive internet shopping in India

Internet portals Rediff.com India and Yahoo India are jointly promoting online shopping and mobile content across both portals in a new alliance.

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PR WEEK: Wang joins Upstream as first GM
Jan 29, 2004

PR WEEK: Wang joins Upstream as first GM

TAIPEI: Upstream Asia has appointed Alice Wang as its first general manager for its Taiwan operations.

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PR WEEK: Wang joins Upstream as first GM
Jan 29, 2004

PR WEEK: Wang joins Upstream as first GM

TAIPEI: Upstream Asia has appointed Alice Wang as its first general manager for its Taiwan operations.

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XM revamps Thai Airways web offer
Dec 2, 2004

XM revamps Thai Airways web offer

SINGAPORE: Thai Airways has overhauled its global website, with interactive marketing company XM developing a new information architecture strategy and creative design for the site.

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XM revamps Thai Airways web offer
Dec 2, 2004

XM revamps Thai Airways web offer

Thai Airways has overhauled its global website, with interactive marketing company XM developing a new information architecture strategy and creative design for the site.

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CEI privilege cards for Laguna Phuket
Jan 31, 2004

CEI privilege cards for Laguna Phuket

Phuket A five-resort alliance at Laguna Phuket in Thailand is launching an integrated discount card for conference and incentive (C&I) groups using facilities at any of the allied properties.

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One-to-one marketing: Comment - Marketers lock into 'search' functions in hunt for new targets
Jul 15, 2004

One-to-one marketing: Comment - Marketers lock into 'search' functions in hunt for new targets

Over the past month or so, we have heard that the top three worldwide search engines are "roaring".

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PRIVATE VIEW: KC Tsang is a director at CTWCM Advertising in Hong Kong
Feb 12, 2004

PRIVATE VIEW: KC Tsang is a director at CTWCM Advertising in Hong Kong

The Association of Women for Action and Research (Singapore): The visuals are charming and the treatment of the graphics is fresh. However, the strategy is similar to AMV BBDO's 'Pregnant Man' ad from so many years ago. That ad posed the question: 'would you be more careful if it were you that got pregnant?' I also question its effectiveness since readers may not be able to identify themselves with maids. Within the context of switching points of view or perspectives, I think The Economist's 'Would you sit next to you?' ad still reigns.

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PRIVATE VIEW: KC Tsang is a director at CTWCM Advertising in Hong Kong
Feb 12, 2004

PRIVATE VIEW: KC Tsang is a director at CTWCM Advertising in Hong Kong

The Association of Women for Action and Research (Singapore): The visuals are charming and the treatment of the graphics is fresh. However, the strategy is similar to AMV BBDO's 'Pregnant Man' ad from so many years ago. That ad posed the question: 'would you be more careful if it were you that got pregnant?' I also question its effectiveness since readers may not be able to identify themselves with maids. Within the context of switching points of view or perspectives, I think The Economist's 'Would you sit next to you?' ad still reigns.

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