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FOCUS: TECHNOLOGY MARKETING SEMINAR - Ecommerce set to boom in
Asia-Pacific
Mar 31, 2000

FOCUS: TECHNOLOGY MARKETING SEMINAR - Ecommerce set to boom in Asia-Pacific

Online shopping in Asia-Pacific is likely to follow the US experience and take off in a big way soon, predicted Looks.com managing director Ian Smith. This region is lagging behind the US by between six months and a year, "so it's very likely that instances of online shopping will explode here in the near future", he said. According to an Angus Reid survey, convenience and better prices were among the reasons behind the popularity of cyber shopping in the US. The study found that 72 per cent of respondents said they shopped online because it was more convenient. Just over half said they bought products and services over the 'Net because what they had purchased was not available locally. About a third cited better prices, 26 per cent said there was a better selection, 20 per cent said there were no hassles with sales people while 18 per cent said delivery was faster. Mr Smith said that it was, therefore, extremely crucial that online shopping sites have every aspect of their business as customer-centric as possible. He said the purpose of the site had to be clear, it had to be sensitive to cultural issues and navigation should be easy. The sites should also have information to make purchases as simple as possible; it must show the product range, provide pre-sales support, delivery options, payment options and loyalty programmes. It must also ensure fast delivery and post-sales support. In order to channel consumers to a particular website, companies needed to have both online and offline campaigns. Mr Smith said that branding the site was crucial. "Branding campaigns are important because there are so many websites out there, that in some cases it is only the branding that will separate one site from another and make one site more successful than the other."

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FOCUS: TECHNOLOGY MARKETING SEMINAR - Ecommerce set to boom in
Asia-Pacific
Mar 31, 2000

FOCUS: TECHNOLOGY MARKETING SEMINAR - Ecommerce set to boom in Asia-Pacific

Online shopping in Asia-Pacific is likely to follow the US experience and take off in a big way soon, predicted Looks.com managing director Ian Smith. This region is lagging behind the US by between six months and a year, "so it's very likely that instances of online shopping will explode here in the near future", he said. According to an Angus Reid survey, convenience and better prices were among the reasons behind the popularity of cyber shopping in the US. The study found that 72 per cent of respondents said they shopped online because it was more convenient. Just over half said they bought products and services over the 'Net because what they had purchased was not available locally. About a third cited better prices, 26 per cent said there was a better selection, 20 per cent said there were no hassles with sales people while 18 per cent said delivery was faster. Mr Smith said that it was, therefore, extremely crucial that online shopping sites have every aspect of their business as customer-centric as possible. He said the purpose of the site had to be clear, it had to be sensitive to cultural issues and navigation should be easy. The sites should also have information to make purchases as simple as possible; it must show the product range, provide pre-sales support, delivery options, payment options and loyalty programmes. It must also ensure fast delivery and post-sales support. In order to channel consumers to a particular website, companies needed to have both online and offline campaigns. Mr Smith said that branding the site was crucial. "Branding campaigns are important because there are so many websites out there, that in some cases it is only the branding that will separate one site from another and make one site more successful than the other."

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CReATION: WAP phones win the hearts of Japan's youth
Nov 10, 2000

CReATION: WAP phones win the hearts of Japan's youth

The mobile phone has emerged as the most popular communication platform for young 'Net users in Japan. Hakuhodo's recent consumer report - Japan's Keitai e-life - found one in 10 Japanese were Keitai (mobile phone) users. Although 65.4 per cent of WAP phone users also had access to the Internet via a PC, half did not use a computer to log on to the Web. As WAP phones were widely used by young, trendy Japanese, the report predicted that third generation (3G) mobile phones would feature more intricate e-functions, providing various information and ecommerce services. The top three features sought after in 3G phones included global services, car navigation services and enhanced newsgroup information. Given the popularity of WAP phones among young people, Japanese marketers were keen to explore ecommerce and marketing activities on the phone. More than 60 per cent of 19 to 29 year-olds using WAP phones were active short message services (SMS) users, marking a potentially effective platform for marketing and advertising. According to the survey, Japanese consumers preferred virtual shopping through WAP phones for simple transactions, such as paying utility bills and purchasing concert and cinema tickets. "Real" shopping was considered more suitable when making complex transactions involving a variety of categories and brand selections, such as buying cosmetics, foods and jewellery. In terms of competitiveness, many Japanese noted WAP phones were more convenient than PCs when shopping with credit. The survey found WAP phones were considered more safe and reliable because users trusted the medium more in terms of privacy issues and transactions. Nevertheless, PC and WAP phones were graded almost equally for their ability to satisfy shopping needs on demand. The PC was seen as a better medium in terms of offering goods and services from anywhere, getting information and using your favourite services. With the convergence of PC and WAP phones in ecommerce, it is predicted that online shopping will grow more in the future with one-tenth of personal shopping being done online. MIT Media Lab director Nicholas Negroponte said: "The global ecommerce market might expand rapidly into US$2 trillion by the end of 2003 ... Japanese are quickly becoming active consumers in the world of ecommerce." On average, Japanese consumers spend about 13,000 yen (US$118) each time they are online and use ecommerce services twice a month.

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CReATION: WAP phones win the hearts of Japan's youth
Nov 10, 2000

CReATION: WAP phones win the hearts of Japan's youth

The mobile phone has emerged as the most popular communication platform for young 'Net users in Japan. Hakuhodo's recent consumer report - Japan's Keitai e-life - found one in 10 Japanese were Keitai (mobile phone) users. Although 65.4 per cent of WAP phone users also had access to the Internet via a PC, half did not use a computer to log on to the Web. As WAP phones were widely used by young, trendy Japanese, the report predicted that third generation (3G) mobile phones would feature more intricate e-functions, providing various information and ecommerce services. The top three features sought after in 3G phones included global services, car navigation services and enhanced newsgroup information. Given the popularity of WAP phones among young people, Japanese marketers were keen to explore ecommerce and marketing activities on the phone. More than 60 per cent of 19 to 29 year-olds using WAP phones were active short message services (SMS) users, marking a potentially effective platform for marketing and advertising. According to the survey, Japanese consumers preferred virtual shopping through WAP phones for simple transactions, such as paying utility bills and purchasing concert and cinema tickets. "Real" shopping was considered more suitable when making complex transactions involving a variety of categories and brand selections, such as buying cosmetics, foods and jewellery. In terms of competitiveness, many Japanese noted WAP phones were more convenient than PCs when shopping with credit. The survey found WAP phones were considered more safe and reliable because users trusted the medium more in terms of privacy issues and transactions. Nevertheless, PC and WAP phones were graded almost equally for their ability to satisfy shopping needs on demand. The PC was seen as a better medium in terms of offering goods and services from anywhere, getting information and using your favourite services. With the convergence of PC and WAP phones in ecommerce, it is predicted that online shopping will grow more in the future with one-tenth of personal shopping being done online. MIT Media Lab director Nicholas Negroponte said: "The global ecommerce market might expand rapidly into US$2 trillion by the end of 2003 ... Japanese are quickly becoming active consumers in the world of ecommerce." On average, Japanese consumers spend about 13,000 yen (US$118) each time they are online and use ecommerce services twice a month.

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INTERNET: Successful response to 'Net research initiative in HK
Mar 31, 2000

INTERNET: Successful response to 'Net research initiative in HK

The Internet Advertising Benchmarking Programme, organised by HKPC, APL Digital and the HK2As, saw positive response from leading local advertisers - within a week of the announcement of the programme, more than 12 blue chip clients signed up. The participating advertisers include HSBC, Hang Sang Bank, Standard Chartered Bank, Cathay Pacific, Vitasoy, Procter & Gamble, Audi, Eagle Star Insurance, Motorola, Nokia, Red Dots and 4376 Jewelry. "I am extremely pleased with the tremendous response from the marketplace," said APL Digital managing director Wilson Chan. "I hope it serves our purpose of promoting and enriching the skill base of Internet advertising in Hong Kong, as well as proving what we have been saying - that the Internet as a marketing and communications medium is here to stay." HKPC senior consultant Kevin Kwan said that in view of this initial success, HKPC would consider expanding the programme and is at present reviewing with APL Digital the possibility of including ecommerce elements for the planned second phase of the programme later this year. "This programme is a good start for us to gauge initial response," he said. "The next step, which is in line with the HKPC ecommerce initiative, is to look at the actual transaction pattern of the ecommerce situation here." The programme results are expected by early May.

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INTERNET: Successful response to 'Net research initiative in HK
Mar 31, 2000

INTERNET: Successful response to 'Net research initiative in HK

The Internet Advertising Benchmarking Programme, organised by HKPC, APL Digital and the HK2As, saw positive response from leading local advertisers - within a week of the announcement of the programme, more than 12 blue chip clients signed up. The participating advertisers include HSBC, Hang Sang Bank, Standard Chartered Bank, Cathay Pacific, Vitasoy, Procter & Gamble, Audi, Eagle Star Insurance, Motorola, Nokia, Red Dots and 4376 Jewelry. "I am extremely pleased with the tremendous response from the marketplace," said APL Digital managing director Wilson Chan. "I hope it serves our purpose of promoting and enriching the skill base of Internet advertising in Hong Kong, as well as proving what we have been saying - that the Internet as a marketing and communications medium is here to stay." HKPC senior consultant Kevin Kwan said that in view of this initial success, HKPC would consider expanding the programme and is at present reviewing with APL Digital the possibility of including ecommerce elements for the planned second phase of the programme later this year. "This programme is a good start for us to gauge initial response," he said. "The next step, which is in line with the HKPC ecommerce initiative, is to look at the actual transaction pattern of the ecommerce situation here." The programme results are expected by early May.

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WEB BRIEFINGS: Kick Media, Groove Street in partnership deal
May 12, 2000

WEB BRIEFINGS: Kick Media, Groove Street in partnership deal

Kick Media and Groove Street Entertainment have formed a partnership to build Kick Media's brands and content in Asia. The agreement calls for Groove Street to develop the online content for Teen and Movieline magazines, among many other properties. Mr Henry Winter, president of Groove Street Entertainment said Groove's approach to combining sponsors, entertainment companies, content, and ecommerce would "help make Kick a success from Australia to Japan". "Their content is a great fit for what our sponsors need and for our value-added ecommerce applications, such as SuperTickets," he said. Groove Street Entertainment is an online entertainment marketing company based in Hong Kong. The company creates partnerships between sponsors, content providers, media, and retail to facilitate strategic combined marketing. Groove Street's properties include websites Volcano and Zu (for the 15-35 and 5-10 demographics, respectively).

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WEB BRIEFINGS: Kick Media, Groove Street in partnership deal
May 12, 2000

WEB BRIEFINGS: Kick Media, Groove Street in partnership deal

Kick Media and Groove Street Entertainment have formed a partnership to build Kick Media's brands and content in Asia. The agreement calls for Groove Street to develop the online content for Teen and Movieline magazines, among many other properties. Mr Henry Winter, president of Groove Street Entertainment said Groove's approach to combining sponsors, entertainment companies, content, and ecommerce would "help make Kick a success from Australia to Japan". "Their content is a great fit for what our sponsors need and for our value-added ecommerce applications, such as SuperTickets," he said. Groove Street Entertainment is an online entertainment marketing company based in Hong Kong. The company creates partnerships between sponsors, content providers, media, and retail to facilitate strategic combined marketing. Groove Street's properties include websites Volcano and Zu (for the 15-35 and 5-10 demographics, respectively).

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WEB BRIEFINGS: Korea Metrix offers free Internet audience data
Apr 28, 2000

WEB BRIEFINGS: Korea Metrix offers free Internet audience data

Fledgling Internet audience measurement firm Korea Metrix has announced a freebie bonanza until May 28 - businesses wanting up-to-date information on Korea's Internet market can get it gratis at www.koreametrix.com. The information on offer includes Internet audience activities such as visitors, pageviews and page duration, and ecommerce data including ecommerce site ranking, purchasing trends and consumer behaviour. According to Korea Metrix president Mr Joon Kim, "There is a growing interest among Internet businesses for detailed Internet audience measurement and although Korea's Internet market continues to grow rapidly, there has never been any accurate measurement data of information."

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WEB BRIEFINGS: Korea Metrix offers free Internet audience data
Apr 28, 2000

WEB BRIEFINGS: Korea Metrix offers free Internet audience data

Fledgling Internet audience measurement firm Korea Metrix has announced a freebie bonanza until May 28 - businesses wanting up-to-date information on Korea's Internet market can get it gratis at www.koreametrix.com. The information on offer includes Internet audience activities such as visitors, pageviews and page duration, and ecommerce data including ecommerce site ranking, purchasing trends and consumer behaviour. According to Korea Metrix president Mr Joon Kim, "There is a growing interest among Internet businesses for detailed Internet audience measurement and although Korea's Internet market continues to grow rapidly, there has never been any accurate measurement data of information."

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MOVERS: News in brief
Aug 18, 2000

MOVERS: News in brief

Mr Seshadri Sampath has joined Prism, the digital unit of Singapore Press Holdings, as executive vice-president. Also coming on board is Ms Christina Chia, formerly VP for marketing with CNBC Asia. Prism aims to offer total marketing solutions, customise content and develop ecommerce using AsiaOne as the platform through multiple delivery channels.

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WEB BRIEFINGS: IDN launches regional Web design competition
Aug 18, 2000

WEB BRIEFINGS: IDN launches regional Web design competition

International Designers Network (IDN) - a bimonthly digital design magazine - is organising a Web design contest. The contest, which is being hosted by Macromedia, covers 12 countries in the Asia-Pacific region and has nine categories: ebusiness; ecommerce; lower education; higher education; entertainment; corporate training; government; branding and online advertising.

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MOVERS: News in brief
Aug 18, 2000

MOVERS: News in brief

Mr Seshadri Sampath has joined Prism, the digital unit of Singapore Press Holdings, as executive vice-president. Also coming on board is Ms Christina Chia, formerly VP for marketing with CNBC Asia. Prism aims to offer total marketing solutions, customise content and develop ecommerce using AsiaOne as the platform through multiple delivery channels.

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WEB BRIEFINGS: IDN launches regional Web design competition
Aug 18, 2000

WEB BRIEFINGS: IDN launches regional Web design competition

International Designers Network (IDN) - a bimonthly digital design magazine - is organising a Web design contest. The contest, which is being hosted by Macromedia, covers 12 countries in the Asia-Pacific region and has nine categories: ebusiness; ecommerce; lower education; higher education; entertainment; corporate training; government; branding and online advertising.

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WEB BRIEFINGS: Interactive TV to connect Asians to Web
Nov 10, 2000

WEB BRIEFINGS: Interactive TV to connect Asians to Web

A recent survey by Deloitte Touche Tohmatsu has anticipated that interactive television is to be one of the main mediums for Internet delivery in Asia over the next three years. It added that 20 per cent of Asian households presently have access to cable. The report also found total revenue from e-commerce in China is expected to grow from US$250 billion to US$300 billion by 2003. Most of the revenue is to be generated from the business to business (B2B) sector, according to the report. The survey noted China's Internet users at 16.9 million, ahead of Korea's 15.3 million users. Japan, however, took the lead at 27 million, while Australia's Web surfers numbered 7.3 million. China is expected to double its Internet users every six months. Its Internet users presently make up a mere 1.3 per cent of its estimated 1.3 billion strong population. According to the survey, e-commerce revenues in Asia last year totalled between US$6 and US$8 billion, with nearly 80 per cent of that figure generated by the B2B sector.

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WEB BRIEFINGS: Interactive TV to connect Asians to Web
Nov 10, 2000

WEB BRIEFINGS: Interactive TV to connect Asians to Web

A recent survey by Deloitte Touche Tohmatsu has anticipated that interactive television is to be one of the main mediums for Internet delivery in Asia over the next three years. It added that 20 per cent of Asian households presently have access to cable. The report also found total revenue from e-commerce in China is expected to grow from US$250 billion to US$300 billion by 2003. Most of the revenue is to be generated from the business to business (B2B) sector, according to the report. The survey noted China's Internet users at 16.9 million, ahead of Korea's 15.3 million users. Japan, however, took the lead at 27 million, while Australia's Web surfers numbered 7.3 million. China is expected to double its Internet users every six months. Its Internet users presently make up a mere 1.3 per cent of its estimated 1.3 billion strong population. According to the survey, e-commerce revenues in Asia last year totalled between US$6 and US$8 billion, with nearly 80 per cent of that figure generated by the B2B sector.

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FOCUS - MEDIA I-MARKETING SEMINAR: Seminars show the way forward
Oct 27, 2000

FOCUS - MEDIA I-MARKETING SEMINAR: Seminars show the way forward

The MEDIA-organised i-Marketing seminars in Hong Kong and Singapore featured the latest skills and techniques for effective Internet marketing. However, many of the speakers stressed that for ecommerce to be successful, websites must be customer-centric. Topics included: East versus West, the future of ecommerce in Asia; Minority marketing in China; Net auditing; and Creating enduring value on the Web. There was also a case study on how to achieve the best on and off line advertising mix. Speakers included Decipher managing director Nigel Walley; DDB Digital regional director Jimmy Poon; Adxplorer regional marketing director Allen Chou; ACNielsen eRatings.com MD Hugh Bloch; NetValue co-founder and vice-president of marketing Bernard Ochs; Iamasia marketing and communications director Stephen Yap; Ogilvy Interactive regional CEO Kent Wertime; and Beyond Interactive Asia-Pacific CEO Viveca Chan. The seminars were sponsored by Business Week and CNN.com.

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FOCUS - MEDIA I-MARKETING SEMINAR: Seminars show the way forward
Oct 27, 2000

FOCUS - MEDIA I-MARKETING SEMINAR: Seminars show the way forward

The MEDIA-organised i-Marketing seminars in Hong Kong and Singapore featured the latest skills and techniques for effective Internet marketing. However, many of the speakers stressed that for ecommerce to be successful, websites must be customer-centric. Topics included: East versus West, the future of ecommerce in Asia; Minority marketing in China; Net auditing; and Creating enduring value on the Web. There was also a case study on how to achieve the best on and off line advertising mix. Speakers included Decipher managing director Nigel Walley; DDB Digital regional director Jimmy Poon; Adxplorer regional marketing director Allen Chou; ACNielsen eRatings.com MD Hugh Bloch; NetValue co-founder and vice-president of marketing Bernard Ochs; Iamasia marketing and communications director Stephen Yap; Ogilvy Interactive regional CEO Kent Wertime; and Beyond Interactive Asia-Pacific CEO Viveca Chan. The seminars were sponsored by Business Week and CNN.com.

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WEB BRIEFINGS: NWCB news portal ceases operations
Dec 8, 2000

WEB BRIEFINGS: NWCB news portal ceases operations

New World CyberBase has closed its financial news portal CDLNews.com due to unsatisfactory performance and a gloomy outlook. The website was set up just six months ago. The company also said it had decided not to inject more capital into the portal because of "rapidly changing market conditions" and competitiveness in the Internet market were also to blame for the closure. The closure has left 21 editorial and technical staff out of work. NWCB, which is to focus on ecommerce, owned 85 per cent of CDLNews.com through Cyber DataLive. The portal's monthly operating expenses were reported at HKdollars 1 million.

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WEB BRIEFINGS: NWCB news portal ceases operations
Dec 8, 2000

WEB BRIEFINGS: NWCB news portal ceases operations

New World CyberBase has closed its financial news portal CDLNews.com due to unsatisfactory performance and a gloomy outlook. The website was set up just six months ago. The company also said it had decided not to inject more capital into the portal because of "rapidly changing market conditions" and competitiveness in the Internet market were also to blame for the closure. The closure has left 21 editorial and technical staff out of work. NWCB, which is to focus on ecommerce, owned 85 per cent of CDLNews.com through Cyber DataLive. The portal's monthly operating expenses were reported at HKdollars 1 million.

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